At a Glance
- Tasks: Lead brand activation across GB and Ireland, enhancing customer experiences in retail and digital.
- Company: Join Miele, a premium brand with a rich history since 1899.
- Benefits: Earn up to £55,000 plus bonuses, discounts, and extensive benefits.
- Other info: Hybrid working options and a commitment to inclusivity in the workplace.
- Why this job: Shape the future of a luxury brand and make a real impact on customer journeys.
- Qualifications: Experience in trade or shopper marketing, strong communication, and digital marketing skills.
The predicted salary is between 55000 - 55000 £ per year.
We strive to make our workplace and culture as future proof as our world-renowned products. Come and join a team that has been evolving since 1899 and help us continue achieving our philosophy of being ‘Immer Besser’.
In this role, you will shape how customers experience Miele across retail, digital and in-store environments. You will work closely with Marketing, Sales and Digital teams to create clear, engaging activity that strengthens our premium brand position and supports commercial growth.
Your Responsibilities- You will lead the Brand Activation team across GB and Ireland.
- In close collaboration with Marketing, Sales and Digital teams, you translate marketing and sales strategy into trade and shopper marketing plans.
- In partnership with retail partners and internal teams, you plan promotional activity that improves the customer journey across online and in-store touchpoints.
- With a focus on commercial performance, you evaluate return on investment across retailer marketing activity, displays, digital activation and promotional investment.
- In collaboration with business-to-business Sales Directors and key account teams, you support annual promotional planning with major retail partners.
- Through clear briefs and close teamwork, you guide the creation and localisation of digital content, print materials and campaign assets for customer touchpoints, events and retail activity.
- Across all shopper and trade marketing activity, you protect Miele’s brand guidelines and premium positioning while supporting engaging customer communications.
- Extensive demonstrable experience in trade marketing, shopper marketing, brand activation or sales marketing within a premium, luxury or consumer-focused environment.
- Strong commercial judgement, with the ability to connect customer insight, retailer needs and business performance.
- Confident communication skills, with the ability to write clearly, present ideas and build effective relationships across teams and external partners.
- Broad digital marketing knowledge, including campaign management, social media, performance marketing, ecommerce, customer relationship marketing or content development.
- A customer-first mindset, with the ability to support premium brand experiences across multiple touchpoints.
- A relevant marketing qualification or equivalent practical experience that supports strong strategic and executional marketing work.
- A salary of up to £55,000 plus a competitive benefits package.
- A bonus scheme of up to 2 months.
- Extensive discounts on Miele products for yourself, family and friends.
- A variety of extensive benefits including Private medical insurance, financial advice, recognition schemes, discounted gym membership, subsidised onsite café or lunch allowance and more.
This is a full-time, permanent position in Abingdon with hybrid working options available. We welcome applications from all backgrounds and commit to creating an inclusive workplace where everyone can contribute and thrive.
Trader and Shopper Marketing Lead (GB and Ireland) in Abingdon employer: Miele Australia Pty
Miele is an exceptional employer that fosters a dynamic and inclusive work culture, offering extensive benefits such as a competitive salary, bonus scheme, and discounts on premium products. Located in Abingdon, the company provides hybrid working options and prioritises employee growth through collaboration across teams, ensuring that every team member can contribute to the brand's legacy of excellence since 1899.
StudySmarter Expert Advice🤫
We think this is how you could land Trader and Shopper Marketing Lead (GB and Ireland) in Abingdon
✨Network Like a Pro
Get out there and connect with people in the industry! Attend events, join online forums, or even hit up LinkedIn. The more you engage, the better your chances of landing that Trader and Shopper Marketing Lead role.
✨Show Off Your Skills
When you get the chance to chat with potential employers, don’t hold back! Share specific examples of how you've driven brand activation or improved customer journeys. We want to see your passion and expertise shine through!
✨Tailor Your Approach
Every company is different, so make sure you tailor your pitch to Miele’s values and goals. Highlight your experience in premium brand environments and how you can contribute to their commercial growth. We love a personalised touch!
✨Apply Through Our Website
Don’t forget to apply directly through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in being part of our team at Miele.
We think you need these skills to ace Trader and Shopper Marketing Lead (GB and Ireland) in Abingdon
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Trader and Shopper Marketing Lead role. Highlight your experience in trade marketing and brand activation, and don’t forget to showcase any relevant achievements that align with Miele’s premium brand ethos.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you’re passionate about the role and how your skills can contribute to Miele’s success. Keep it engaging and make sure to connect your experience with the responsibilities outlined in the job description.
Showcase Your Digital Savvy:Since digital marketing is key for this role, be sure to highlight your knowledge and experience in areas like campaign management and social media. Mention specific tools or platforms you’ve used to demonstrate your expertise.
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity at Miele!
How to prepare for a job interview at Miele Australia Pty
✨Know Your Brand Inside Out
Before the interview, dive deep into Miele's brand values and product offerings. Understand their premium positioning and how they differentiate themselves in the market. This knowledge will help you articulate how your experience aligns with their brand activation goals.
✨Showcase Your Collaborative Spirit
Since this role involves working closely with various teams, be prepared to discuss examples of successful collaboration from your past experiences. Highlight how you’ve effectively communicated and built relationships with marketing, sales, and digital teams to achieve common goals.
✨Demonstrate Commercial Acumen
Be ready to talk about your understanding of trade and shopper marketing strategies. Prepare specific examples where you've evaluated return on investment for marketing activities and how those insights drove commercial performance. This will show that you have the strong commercial judgement they’re looking for.
✨Prepare Engaging Questions
Interviews are a two-way street! Think of insightful questions that reflect your interest in the role and the company. Ask about their current marketing strategies or how they measure success in brand activation. This not only shows your enthusiasm but also helps you gauge if the company is the right fit for you.
