At a Glance
- Tasks: Lead brand activation across GB and Ireland, enhancing customer experiences in retail and digital.
- Company: Join Miele, a premium brand with a rich history since 1899.
- Benefits: Earn up to £55,000 plus bonuses, discounts, and extensive benefits.
- Other info: Hybrid working options available; inclusive workplace culture.
- Why this job: Shape the future of a luxury brand and make a real impact on customer journeys.
- Qualifications: Experience in trade or shopper marketing, strong communication, and digital marketing skills.
The predicted salary is between 55000 - 55000 £ per year.
We strive to make our workplace and culture as future proof as our world-renowned products. Come and join a team that has been evolving since 1899 and help us continue achieving our philosophy of being ‘Immer Besser’.
In this role, you will shape how customers experience Miele across retail, digital and in-store environments. You will work closely with Marketing, Sales and Digital teams to create clear, engaging activity that strengthens our premium brand position and supports commercial growth.
Your Responsibilities- You will lead the Brand Activation team across GB and Ireland.
- In close collaboration with Marketing, Sales and Digital teams, you translate marketing and sales strategy into trade and shopper marketing plans.
- In partnership with retail partners and internal teams, you plan promotional activity that improves the customer journey across online and in-store touchpoints.
- With a focus on commercial performance, you evaluate return on investment across retailer marketing activity, displays, digital activation and promotional investment.
- In collaboration with business-to-business Sales Directors and key account teams, you support annual promotional planning with major retail partners.
- Through clear briefs and close teamwork, you guide the creation and localisation of digital content, print materials and campaign assets for customer touchpoints, events and retail activity.
- Across all shopper and trade marketing activity, you protect Miele’s brand guidelines and premium positioning while supporting engaging customer communications.
- Extensive demonstrable experience in trade marketing, shopper marketing, brand activation or sales marketing within a premium, luxury or consumer-focused environment.
- Strong commercial judgement, with the ability to connect customer insight, retailer needs and business performance.
- Confident communication skills, with the ability to write clearly, present ideas and build effective relationships across teams and external partners.
- Broad digital marketing knowledge, including campaign management, social media, performance marketing, ecommerce, customer relationship marketing or content development.
- A customer-first mindset, with the ability to support premium brand experiences across multiple touchpoints.
- A relevant marketing qualification or equivalent practical experience that supports strong strategic and executional marketing work.
- A salary of up to £55,000 plus a competitive benefits package.
- A bonus scheme of up to 2 months.
- Extensive discounts on Miele products for yourself, family and friends.
- A variety of extensive benefits including Private medical insurance, financial advice, recognition schemes, discounted gym membership, subsidised onsite café or lunch allowance and more.
This is a full-time, permanent position in Abingdon with hybrid working options available. We welcome applications from all backgrounds and commit to creating an inclusive workplace where everyone can contribute and thrive.
Trader and Shopper Marketing Lead (GB and Ireland) in Abingdon employer: Miele AG
Miele is an exceptional employer that prioritises a future-proof workplace and a vibrant culture, making it an ideal environment for the Trader and Shopper Marketing Lead role. With a competitive salary, extensive benefits including private medical insurance and generous discounts on products, employees are supported in both their professional and personal lives. The hybrid working model and commitment to inclusivity further enhance the appeal of joining a team that has been evolving since 1899, ensuring meaningful and rewarding employment opportunities.
StudySmarter Expert Advice🤫
We think this is how you could land Trader and Shopper Marketing Lead (GB and Ireland) in Abingdon
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their products and values, especially how they align with Miele's premium brand positioning. This will help you stand out as a candidate who truly gets them.
✨Tip Number 3
Practice your pitch! Be ready to explain how your experience in trade marketing and shopper marketing makes you the perfect fit for the role. Keep it concise and focus on how you can contribute to their commercial growth.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take that extra step to engage with us directly.
We think you need these skills to ace Trader and Shopper Marketing Lead (GB and Ireland) in Abingdon
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Trader and Shopper Marketing Lead role. Highlight your experience in trade marketing and brand activation, and don’t forget to showcase any relevant achievements that align with our premium brand ethos.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you’re passionate about this role and how your skills can help elevate Miele’s brand. Keep it engaging and make sure to connect your experience with our values.
Showcase Your Digital Savvy:Since digital marketing is key for this position, be sure to mention any relevant digital campaigns you've managed. We want to see your understanding of social media, ecommerce, and content development, so don’t hold back!
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from our team!
How to prepare for a job interview at Miele AG
✨Know Your Brand Inside Out
Before the interview, dive deep into Miele's brand values and product offerings. Understand their premium positioning and how they differentiate themselves in the market. This knowledge will help you articulate how your experience aligns with their brand activation goals.
✨Showcase Your Collaborative Spirit
Since this role involves working closely with various teams, be ready to share examples of successful collaborations from your past. Highlight how you’ve effectively communicated and built relationships with marketing, sales, and digital teams to achieve common goals.
✨Prepare for Commercial Performance Questions
Expect questions about evaluating return on investment and improving customer journeys. Brush up on metrics and examples from your previous roles where you successfully measured and enhanced commercial performance through trade and shopper marketing strategies.
✨Bring Your Digital Marketing A-Game
With a focus on digital marketing, be prepared to discuss your experience with campaign management, social media, and e-commerce. Have specific examples ready that demonstrate your ability to create engaging content and drive customer engagement across multiple touchpoints.
