At a Glance
- Tasks: Drive sales growth in the entertainment lighting sector and build strong customer relationships.
- Company: Join a leading company in the professional lighting industry with a vibrant culture.
- Benefits: Enjoy a competitive salary, health care, pension scheme, and discounts at local businesses.
- Other info: Flexible working opportunities and excellent career progression await you.
- Why this job: Be part of an exciting industry and make a real impact on live events and installations.
- Qualifications: Experience in sales and knowledge of entertainment lighting products is essential.
The predicted salary is between 40000 - 50000 £ per year.
We’re looking for a commercially focused Sales Manager to join our Lighting team, driving revenue growth, market penetration, and brand presence across our professional lighting portfolio within the live events, entertainment and installation sectors. You’ll manage a defined customer base, proactively identify new business opportunities, build and maintain strong trade relationships, and deliver engaging product demonstrations that support sales across the full lighting range.
What you will be doing in this role:
- Own and develop sales activity within an assigned territory, taking responsibility for identifying, managing, and converting opportunities to drive revenue growth.
- Manage sales opportunities through the full sales lifecycle, from prospecting and needs analysis through to proposal, negotiation, and close.
- Plan and conduct regular, structured visits to new and existing accounts across production, events, rental, venue, and integration customers, with a clear focus on opportunity development and pipeline growth.
- Actively prospect new trade customers, dormant accounts, and project opportunities within the territory.
- Identify upsell and cross-sell opportunities within existing accounts by understanding customer workflows, projects, and business objectives.
- Maintain a relationship with key influencers in the entertainment lighting market, working with suppliers, lighting designers, consultants and key clients.
- Deliver persuasive technical demonstrations of the full product range, either independently or in collaboration with the Lighting Technical Team for complex or specialist requirements.
- Ensure consistent, professional brand and product representation within the dealer and contractor network, acting as a trusted commercial and technical partner.
- Develop and maintain a structured sales pipeline, providing accurate forecasting and clear visibility of opportunities and revenue outlook.
- Provide regular sales insight, market feedback, and competitor intelligence to management, supporting pricing, positioning, and go-to-market strategy.
- Support the wider lighting strategy through structured reporting, forecasting, and contribution to sales planning.
- Represent the company and its brands at trade shows, open days, training events, and industry networking functions to support lead generation and customer engagement.
- Maintain high standards of organisation, time management, and customer service across all commercial interactions.
What you will bring to the role:
- Experience working in the entertainment lighting industry (e.g., production company, touring, venue, manufacturer, or distributor).
- Experience in sales, field sales, or account management within a B2B or trade-focused environment.
- Experience managing a customer base or defined sales territory with commercial objectives.
- Experience working with professional lighting products.
- Strong understanding of professional entertainment lighting products and applications.
- Knowledge of competitors and wider market trends in entertainment lighting.
- Strong communication skills, with the ability to present technical information clearly to diverse audiences.
- Commercial awareness with the ability to identify customer needs and convert interest into sales opportunities.
- Flexibility to work away from home as part of project delivery or event support.
- Full and clean UK driving licence.
Why you should work here:
- Contributory Pension Scheme
- Private Health Care
- Permanent Health Scheme
- Life Cover
- Profit Related Pay
- Paid Sickness Leave
- Staff Purchase Scheme
- Discounts from Local Businesses (dependent on location)
- Recruitment Finder’s Fee
- Employee Assistance Programme (EAP)
- Reduced Gym Membership (dependent on location)
- Cycle to Work Scheme
- Free Car Parking
- Shares Programme
Midwich Group is an equal opportunity employer and welcomes applicants from all backgrounds. If you meet the qualifications and are interested in this opportunity, please submit your resume and cover letter for consideration.
Sales Manager – Lighting in Letchworth employer: Midwich Limited
Midwich Group is an exceptional employer, offering a dynamic work environment that fosters professional growth and innovation within the entertainment lighting industry. With a strong focus on employee well-being, we provide a comprehensive benefits package including private health care, a contributory pension scheme, and opportunities for career advancement, all while promoting a culture of inclusivity and support. Join us in a role that not only drives your career forward but also allows you to engage with exciting projects and a diverse range of clients across the live events and installation sectors.
StudySmarter Expert Advice🤫
We think this is how you could land Sales Manager – Lighting in Letchworth
✨Tip Number 1
Network like a pro! Attend industry events, trade shows, and networking functions to meet potential employers and showcase your expertise in the entertainment lighting sector. Remember, it’s all about building those relationships!
✨Tip Number 2
Be proactive in your job search! Don’t just wait for job postings; reach out to companies directly through our website. Express your interest in their work and how you can contribute to their sales growth.
✨Tip Number 3
Prepare for interviews by practising your product demonstrations. Show off your knowledge of professional lighting products and how they can meet customer needs. The more engaging you are, the better your chances!
✨Tip Number 4
Stay informed about market trends and competitors. This knowledge will not only help you in interviews but also position you as a valuable asset to any team. Share insights during conversations to impress potential employers!
We think you need these skills to ace Sales Manager – Lighting in Letchworth
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Sales Manager role. Highlight your experience in the entertainment lighting industry and any relevant sales achievements. We want to see how you can drive revenue growth and market penetration!
Craft a Compelling Cover Letter:Your cover letter should tell us why you're the perfect fit for our Lighting team. Share specific examples of how you've managed customer relationships and identified new business opportunities. Show us your passion for professional lighting products!
Showcase Your Communication Skills:Since strong communication is key in this role, make sure your application reflects that. Use clear and concise language, and don’t hesitate to demonstrate your ability to present technical information effectively. We love a good storyteller!
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It’s the best way for us to receive your application and keep track of it. Plus, it shows you’re keen on joining our team at StudySmarter!
How to prepare for a job interview at Midwich Limited
✨Know Your Products Inside Out
As a Sales Manager in the lighting industry, it's crucial to have a deep understanding of the products you'll be selling. Familiarise yourself with the technical specifications and applications of the lighting range. This will not only help you during product demonstrations but also enable you to answer any technical questions confidently.
✨Research the Market and Competitors
Before your interview, take some time to research the current trends in the entertainment lighting market and understand who the main competitors are. Being able to discuss market insights and competitor strategies will show that you're commercially aware and ready to contribute to the company's growth.
✨Prepare for Scenario-Based Questions
Expect to face scenario-based questions that assess your sales skills and problem-solving abilities. Think of examples from your past experiences where you've successfully identified opportunities, managed customer relationships, or closed deals. Use the STAR method (Situation, Task, Action, Result) to structure your responses effectively.
✨Showcase Your Communication Skills
Strong communication is key in this role, especially when presenting technical information to diverse audiences. Practice articulating complex concepts in simple terms. During the interview, demonstrate your ability to engage and connect with the interviewer, as this reflects how you would interact with clients and stakeholders.
