At a Glance
- Tasks: Drive sales growth and build relationships in the exciting world of live entertainment lighting.
- Company: Join Live Technology, a leader in audio and lighting distribution for top brands.
- Benefits: Enjoy competitive pay, health care, pension schemes, and discounts at local businesses.
- Other info: Flexible working opportunities and excellent career growth await you!
- Why this job: Be part of a dynamic team shaping the future of live events and performance technology.
- Qualifications: Experience in sales and knowledge of professional lighting products is essential.
The predicted salary is between 36000 - 44000 £ per year.
About Us
Live Technology is at the forefront of professional audio, lighting and musical instrument distribution, proudly representing industry-leading brands in the UK and Ireland.
We exclusively represent JBL Professional, Soundcraft, Martin Professional, Robert Juliat, Elation, Obsidian Control Systems, Stagesmarts, and more.
Our customers are passionate professionals who thrive on performance, know their gear inside-out, and bring magic to music festivals, arena concerts, stadium shows, West End shows and immersive experiences.
As we are part of the Midwich Group, the UK’s leading trade-only distributor of AV and technology solutions our customers have access to even more technology solutions including LED and video projection, cables and accessories.
We are looking for talented people who share our passion for supporting extraordinary live experiences.
Join us and help shape the future of live entertainment and performance technology.
About the Role
We’re looking for a commercially focused Sales Manager to join our Lighting team, driving revenue growth, market penetration, and brand presence across our professional lighting portfolio within the live events, entertainment and installation sectors.
You’ll manage a defined customer base, proactively identify new business opportunities, build and maintain strong trade relationships, and deliver engaging product demonstrations that support sales across the full lighting range.
This is an exciting opportunity to join Live Technology at a time of significant growth and to shape a brand?new role, taking it from strength to strength as the business continues to expand.
- What you will be doing in this role
- Own and develop sales activity within an assigned territory, taking responsibility for identifying, managing, and converting opportunities to drive revenue growth.
- Manage sales opportunities through the full sales lifecycle, from prospecting and needs analysis through to proposal, negotiation, and close.
- Plan and conduct regular, structured visits to new and existing accounts across production, events, rental, venue, and integration customers, with a clear focus on opportunity development and pipeline growth.
- Actively prospect new trade customers, dormant accounts, and project opportunities within the territory.
- Identify upsell and cross-sell opportunities within existing accounts by understanding customer workflows, projects, and business objectives.
- Maintain a relationship with key influencers in the entertainment lighting market, working with suppliers, lighting designers, consultants and key clients.
- Deliver persuasive technical demonstrations of the full product range, either independently or in collaboration with the Lighting Technical Team for complex or specialist requirements.
- Ensure consistent, professional brand and product representation within the dealer and contractor network, acting as a trusted commercial and technical partner.
- Develop and maintain a structured sales pipeline, providing accurate forecasting and clear visibility of opportunities and revenue outlook.
- Provide regular sales insight, market feedback, and competitor intelligence to management, supporting pricing, positioning, and go-to-market strategy.
- Support the wider lighting strategy through structured reporting, forecasting, and contribution to sales planning.
- Represent the company and its brands at trade shows, open days, training events, and industry networking functions to support lead generation and customer engagement.
- Maintain high standards of organisation, time management, and customer service across all commercial interactions.
- What you will bring to the role
- Experience working in the entertainment lighting industry (e. g., production company, touring, venue, manufacturer, or distributor).
- Experience in sales, field sales, or account management within a B2B or trade-focused environment.
- Experience managing a customer base or defined sales territory with commercial objectives.
- Experience working with professional lighting products.
- Strong understanding of professional entertainment lighting products and applications.
- Knowledge of competitors and wider market trends in entertainment lighting.
- Strong communication skills, with the ability to present technical information clearly to diverse audiences.
- Commercial awareness with the ability to identify customer needs and convert interest into sales opportunities.
- Flexibility to work away from home as part of project delivery or event support.
- Full and clean UK driving licence.
- Why you should work here
- Contributory Pension Scheme
- Private Health Care
- Permanent Health Scheme
- Life Cover
- Profit Related Pay
- Paid Sickness Leave
- Staff Purchase Scheme
- Discounts from Local Businesses (dependant on location)
- Recruitment Finder’s Fee
- Employee Assistance Programme (EAP)
- Reduced Gym Membership (dependant on location)
- Cycle to Work Scheme
- Free Car Parking
- Shares Programme
Midwich Group is an equal opportunity employer and welcomes applicants from all backgrounds.
- Closing Date 31st July 2026
- #J-18808-Ljbffr
Sales Manager – Lighting employer: Midwich Limited
Midwich is an exceptional employer that fosters a dynamic and inclusive work culture, offering exciting career paths in various fields including Sales and Business Management. With a strong focus on employee growth, we provide comprehensive benefits such as a contributory pension scheme, private health care, and opportunities for profit-related pay, ensuring our team members feel valued and supported. Located in the UK, Midwich stands out for its commitment to professional development and a collaborative environment, making it an ideal place for those seeking meaningful and rewarding employment in the AV/IT distribution sector.
StudySmarter Expert Advice🤫
We think this is how you could land Sales Manager – Lighting
✨Leverage Your Network
In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!
✨Show Your Skills Through Real-World Results
When targeting a full-time role like Sales Manager – Lighting at Midwich Limited, presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!
✨Engage with Sales Communities
Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.
✨Direct Applications Matter
While we all know the online application route, consider sending direct applications to companies you admire, including Midwich Limited. Tailor your message to explain why you’re drawn to them and how you can contribute as a Sales Manager – Lighting. Sometimes, a personal touch can grab attention faster than a generic application!
We think you need these skills to ace Sales Manager – Lighting
Some tips for your application 🫡
Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!
Tailor Your Message for Midwich Limited:When writing your cover letter, make sure to tailor your message specifically for Midwich Limited. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!
Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!
Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!
How to prepare for a job interview at Midwich Limited
✨Know Your Sales Methodologies
Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show Midwich Limited that you understand the role and can hit the ground running in the sales game.
✨Demonstrate Your Deal-Making Skills
Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show Midwich Limited that you’re not just about numbers but also about building lasting connections in business development.
✨Prepare for Role-Play Scenarios
In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!
✨Align Your Goals with the Company’s Vision
Take a moment to reflect on how your career ambitions align with Midwich Limited’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.
