At a Glance
- Tasks: Drive growth in the UK Live Events market and build relationships with partners.
- Company: Join PSCo, the UK's leading distributor of cutting-edge display technologies.
- Benefits: Enjoy a competitive salary, health care, pension scheme, and discounts.
- Other info: Dynamic role with opportunities for career growth and community engagement.
- Why this job: Be part of an innovative team shaping the future of live events technology.
- Qualifications: Proven B2B sales experience and strong understanding of LED display technologies.
The predicted salary is between 51750 - 63250 £ per year.
About Us
PSCo are the UK’s leading value-added distributor and trade-rental house to the world’s top display brands including Absen, LG, Samsung, Sharp/NEC, Sony and Epson.
For over 25 years, we have been pioneering the latest ‘big screen’ technologies including cutting-edge LED, large venue projectors and powerful image processing and media servers.
We work with system integrators, resellers and rental companies to deliver impactful display solutions and we provide a comprehensive support model to empower our channel partners throughout every phase of the project.
From demonstration and specification, installation and commissioning, through to aftercare support and training.
PSCo is part of the Midwich Group, a specialist audio visual distributor with operations across UK and Ireland, Continental Europe and Asia-Pacific.
About the Role
We’re looking for an ambitious and entrepreneurial Regional Sales Manager to drive growth across the UK Live Events market.
Covering the South of England and beyond, this customer-facing role is ideal for a technically minded sales professional who enjoys building relationships, demonstrating innovative video technologies, and helping customers make strategic investment decisions.
Working closely with rental partners and end users, you'll play a key role in expanding PSCo's presence within the live events sector and positioning us as the leading technical distribution partner for LED displays, image processing, media servers, and associated video solutions.
- What you will be doing in this role
- Business Development & Growth
- Develop and execute a strategic sales plan to grow PSCo's presence within the live events, rental, exhibition, production, touring, and staging sectors.
- Identify and win new rental partners whilst expanding share of wallet within existing accounts.
- Drive sales growth across LED display technologies, processors, media servers, power management solutions, and associated technical video products.
- Build a sustainable pipeline of opportunities that supports long-term revenue and margin growth.
- Actively prospect for new customers and emerging live event companies.
- Increase customer adoption of multiple PSCo technology categories rather than single-product relationships.
- Fleet Alignment & Partner Development
- Grow PSCo's network of strategic fleet-aligned partners.
- Develop meaningful long-term relationships that extend beyond transactional sales.
- Build technology roadmaps with customers to support future investment planning.
- Create fleet refresh strategies that encourage regular technology upgrades.
- Identify opportunities for buy-back, trade-in, asset disposal, and refresh programmes that support customer reinvestment.
- Position PSCo as a lifecycle partner rather than a product supplier.
- Technical Sales & Demonstration Delivery
- Conduct product demonstrations, workshops, roadshows, and technical showcases.
- Become a recognised technical expert across PSCo's live events portfolio.
- Assist customers with technology selection, workflow design, and system validation.
- Work closely with the technical team to develop innovative customer solutions.
- Promote validated systems and solutions that combine multiple technologies and services.
- Community Building & Market Engagement
- Build and nurture a community of live events partners and industry influencers.
- Drive engagement through customer events, demonstrations, training sessions, and networking initiatives.
- Represent PSCo at exhibitions, trade shows, industry conferences, and partner events.
- Create opportunities for customers to share best practice and success stories.
- Increase awareness of the wider PSCo and Midwich ecosystem.
- CRM & Forecast Management
- Maintain accurate customer records, opportunities, activities, and forecasts within Pipedrive.
- Ensure all quotations and enquiries are managed through the complete sales cycle.
- Deliver forecasting accuracy within agreed business parameters.
- Provide monthly pipeline reviews and strategic account updates.
- Track customer activity against defined KPIs and growth plans.
- What you will bring to the role
- Proven B2B sales experience within Live Events market.
- Existing relationships within the UK rental and live production community.
- Strong understanding of LED display technologies and supporting video workflows.
- Excellent presentation and demonstration skills.
- Ability to build trust with technical, operational, and commercial stakeholders.
- Strong commercial awareness and negotiation ability.
- Self-starter mentality with entrepreneurial drive.
- Proven ability to generate new business and develop strategic accounts.
- Why you should work here
- Contributory Pension Scheme
- Private Health Care
- Permanent Health Scheme
- Life Cover
- Profit Related Pay
- Paid Sickness Leave
- Staff Purchase Scheme
- Discounts from Local Businesses (dependant on location)
- Recruitment Finders Fee Employee Assistance Programme (EAP)
- Reduced Gym Membership (dependant on location)
- Cycle to Work Scheme
- Free Car Parking
- Shares Programme
Midwich Group is an equal opportunity employer and welcomes applicants from all backgrounds.
- Closing Date 30th November 2026
Regional Sales Manager - South in England employer: MIDWICH GROUP
MIDWICH GROUP offers a dynamic work environment with opportunities for professional growth across various fields such as Sales, Business Management, Finance, Marketing, and Logistics. The company partners with leading brands like Samsung, LG, and Philips, providing employees with exposure to cutting-edge technologies and innovative solutions. With a focus on collaboration and customer success, MIDWICH GROUP fosters a culture that values teamwork and individual contributions.
StudySmarter Expert Advice🤫
We think this is how you could land Regional Sales Manager - South in England
✨Leverage Your Network
In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!
✨Show Your Skills Through Real-World Results
When targeting a full-time role like Regional Sales Manager - South at MIDWICH GROUP, presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!
✨Engage with Sales Communities
Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.
✨Direct Applications Matter
While we all know the online application route, consider sending direct applications to companies you admire, including MIDWICH GROUP. Tailor your message to explain why you’re drawn to them and how you can contribute as a Regional Sales Manager - South. Sometimes, a personal touch can grab attention faster than a generic application!
We think you need these skills to ace Regional Sales Manager - South in England
Some tips for your application 🫡
Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!
Tailor Your Message for MIDWICH GROUP:When writing your cover letter, make sure to tailor your message specifically for MIDWICH GROUP. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!
Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!
Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!
How to prepare for a job interview at MIDWICH GROUP
✨Know Your Sales Methodologies
Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show MIDWICH GROUP that you understand the role and can hit the ground running in the sales game.
✨Demonstrate Your Deal-Making Skills
Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show MIDWICH GROUP that you’re not just about numbers but also about building lasting connections in business development.
✨Prepare for Role-Play Scenarios
In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!
✨Align Your Goals with the Company’s Vision
Take a moment to reflect on how your career ambitions align with MIDWICH GROUP’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.
