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- Tasks: Lead marketing strategies for Duolingo Math and drive user engagement.
- Company: Join Duolingo, a mission-driven company transforming education globally.
- Benefits: Enjoy competitive pay, flexible work options, and a focus on your well-being.
- Why this job: Make a real impact in education while collaborating with top talent.
- Qualifications: Experience in product marketing and a passion for learning.
- Other info: Dynamic team environment with opportunities for personal and professional growth.
The predicted salary is between 36000 - 60000 £ per year.
Our mission at Duolingo is to develop the best education in the world and make it universally available. It’s a big mission, and that’s where you come in! At Duolingo, you’ll join a team that cares about educating our users, experimenting with big ideas, making fact-based decisions, and finding innovative solutions to complex problems. You’ll have limitless learning opportunities and daily collaborations with world-class minds — while doing work that’s both meaningful and fun. Join our life-changing mission to develop education for our half a billion (and growing!) learners around the world.
About the role
We’re looking for a Product Marketing Manager to lead the marketing strategy and go-to-market execution for Duolingo Math— an exciting product that brings the joy and rigor of learning to the lifelong skill of math. You’ll shape how this product connects with learners, parents, and teachers, working cross-functionally with Product, Design, and Marketing. You will play a critical role in driving the success of our learning products by developing compelling product narratives both in and out of the app and developing strategies that drive awareness, engagement, and retention.
You will...
- Develop and implement comprehensive product marketing strategies to drive user acquisition, engagement, and retention for Duolingo Math.
- Collaborate closely with cross-functional teams — including product management, design, engineering, and marketing — to ensure successful product launches with clear, cohesive marketing plans.
- Conduct consumer research and competitive analysis to inform value proposition development and feature positioning.
- Develop and implement go-to-market plans for new product or feature launches, including messaging, positioning, and promotional strategies.
- Collaborate with the marketing and design teams to develop high-impact marketing campaigns, including in-app communications, ASO, social media, email marketing, and content marketing.
- Track and analyze campaign performance, providing actionable insights and recommendations for optimization.
- Serve as the internal authority and advocate for Duolingo Math, ensuring consistent messaging and alignment across teams.
You have...
- Bachelor’s degree in marketing, business, or a related field (Master’s degree preferred).
- Proven experience in product marketing, preferably in consumer technology, with a consistent record of developing and implementing successful product marketing programs.
- Strong understanding of the mobile app market and experience marketing consumer-facing digital products.
- Excellent written and verbal communication skills, with the ability to create compelling narratives and effectively present ideas.
- Ability to use insights, data, and statistical analyses to drive marketing decisions and optimize campaigns.
- Experience working in cross-functional teams and leading multiple projects simultaneously.
- Strong leadership skills with the ability to influence and collaborate effectively at all levels of the organization.
- Passion for education, learning, and Duolingo’s mission to make learning fun and accessible.
- Experience marketing educational products designed for kids — including mobile apps, games, or classroom learning tools a plus.
Product Marketing Manager, Duolingo Math employer: Midwest Startups
Contact Detail:
Midwest Startups Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Marketing Manager, Duolingo Math
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those at Duolingo. A friendly chat can open doors and give you insights that might just set you apart from other candidates.
✨Tip Number 2
Show your passion for education! When you get the chance to speak with someone from Duolingo, share why you love learning and how you believe in making it accessible for everyone. Your enthusiasm can be contagious!
✨Tip Number 3
Prepare for the interview by diving deep into Duolingo Math. Understand its features, target audience, and how it stands out in the market. This knowledge will help you craft compelling narratives during your discussions.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re serious about joining the Duolingo team and contributing to our mission.
We think you need these skills to ace Product Marketing Manager, Duolingo Math
Some tips for your application 🫡
Show Your Passion for Education: When you're writing your application, let your love for education shine through! We want to see how you connect with our mission at Duolingo and how you can contribute to making learning fun and accessible for everyone.
Tailor Your Experience: Make sure to highlight your relevant experience in product marketing, especially in consumer technology. We’re looking for specific examples of how you've developed successful marketing strategies that drove user engagement and retention.
Craft Compelling Narratives: Your written application is your chance to tell a story! Use clear and engaging language to present your ideas and experiences. Remember, we value excellent communication skills, so make every word count!
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensure you’re considered for this exciting opportunity. We can’t wait to hear from you!
How to prepare for a job interview at Midwest Startups
✨Know Your Product Inside Out
Before the interview, dive deep into Duolingo Math. Understand its features, target audience, and how it stands out in the market. This knowledge will help you articulate your vision for marketing strategies and demonstrate your passion for the product.
✨Showcase Your Collaborative Spirit
Since the role involves working closely with cross-functional teams, be ready to share examples of past collaborations. Highlight how you’ve successfully worked with product management, design, and marketing teams to launch products or campaigns.
✨Bring Data to the Table
Prepare to discuss how you've used data and insights to drive marketing decisions in previous roles. Be specific about the metrics you tracked and how they influenced your strategies, especially in user acquisition and retention.
✨Craft a Compelling Narrative
Think about how you would position Duolingo Math in the market. Prepare a brief pitch that outlines your approach to developing compelling product narratives. This will showcase your communication skills and understanding of effective marketing.
