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- Tasks: Lead marketing strategies for Duolingo Math and drive user engagement.
- Company: Join Duolingo, a mission-driven company transforming education globally.
- Benefits: Enjoy competitive pay, wellness support, and a fun work environment.
- Why this job: Make a real impact in education while collaborating with top talent.
- Qualifications: Experience in product marketing and a passion for learning.
- Other info: Dynamic role with opportunities for growth and innovation.
The predicted salary is between 28800 - 48000 £ per year.
Our mission at Duolingo is to develop the best education in the world and make it universally available. It’s a big mission, and that’s where you come in! At Duolingo, you’ll join a team that cares about educating our users, experimenting with big ideas, making fact-based decisions, and finding innovative solutions to complex problems. You’ll have limitless learning opportunities and daily collaborations with world-class minds — while doing work that’s both meaningful and fun. Join our life-changing mission to develop education for our half a billion (and growing!) learners around the world.
About the role
We’re looking for a Product Marketing Manager to lead the marketing strategy and go-to-market execution for Duolingo Math— an exciting product that brings the joy and rigor of learning to the lifelong skill of math. You’ll shape how this product connects with learners, parents, and teachers, working cross-functionally with Product, Design, and Marketing. You will play a critical role in driving the success of our learning products by developing compelling product narratives both in and out of the app and developing strategies that drive awareness, engagement, and retention.
You will...
- Develop and implement comprehensive product marketing strategies to drive user acquisition, engagement, and retention for Duolingo Math.
- Collaborate closely with cross-functional teams — including product management, design, engineering, and marketing — to ensure successful product launches with clear, cohesive marketing plans.
- Conduct consumer research and competitive analysis to inform value proposition development and feature positioning.
- Develop and implement go-to-market plans for new product or feature launches, including messaging, positioning, and promotional strategies.
- Collaborate with the marketing and design teams to develop high-impact marketing campaigns, including in-app communications, ASO, social media, email marketing, and content marketing.
- Track and analyze campaign performance, providing actionable insights and recommendations for optimization.
- Serve as the internal authority and advocate for Duolingo Math, ensuring consistent messaging and alignment across teams.
You have...
- Bachelor’s degree in marketing, business, or a related field (Master’s degree preferred).
- Proven experience in product marketing, preferably in consumer technology, with a consistent record of developing and implementing successful product marketing programs.
- Strong understanding of the mobile app market and experience marketing consumer-facing digital products.
- Excellent written and verbal communication skills, with the ability to create compelling narratives and effectively present ideas.
- Ability to use insights, data, and statistical analyses to drive marketing decisions and optimize campaigns.
- Experience working in cross-functional teams and leading multiple projects simultaneously.
- Strong leadership skills with the ability to influence and collaborate effectively at all levels of the organization.
- Passion for education, learning, and Duolingo’s mission to make learning fun and accessible.
- Experience marketing educational products designed for kids — including mobile apps, games, or classroom learning tools a plus.
Product Marketing Manager, Duolingo Math in London employer: Midwest Startups
Contact Detail:
Midwest Startups Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Marketing Manager, Duolingo Math in London
✨Tip Number 1
Network like a pro! Reach out to current or former employees at Duolingo Math on LinkedIn. A friendly chat can give you insider info and maybe even a referral, which can really boost your chances.
✨Tip Number 2
Show off your passion for education! In interviews, share personal stories about how learning has impacted you. This will resonate with the team and show that you align with Duolingo's mission.
✨Tip Number 3
Prepare for those tricky questions! Think about how you would approach marketing strategies for Duolingo Math. Be ready to discuss your ideas and how they could drive user engagement and retention.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the Duolingo family.
We think you need these skills to ace Product Marketing Manager, Duolingo Math in London
Some tips for your application 🫡
Show Your Passion for Education: When writing your application, let your enthusiasm for education and learning shine through. We want to see how you connect with our mission at Duolingo and why you’re excited about the opportunity to work on Duolingo Math.
Tailor Your Experience: Make sure to highlight your relevant experience in product marketing, especially in consumer technology. We love seeing how your background aligns with the role, so don’t be shy about showcasing your successes and what you can bring to the table!
Craft Compelling Narratives: Since excellent communication is key, focus on creating a clear and engaging narrative in your application. Use examples that demonstrate your ability to develop compelling marketing strategies and how you’ve successfully executed them in the past.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. Plus, it shows you’re serious about joining our team!
How to prepare for a job interview at Midwest Startups
✨Know the Product Inside Out
Before your interview, dive deep into Duolingo Math. Understand its features, target audience, and how it stands out in the market. This knowledge will help you articulate how you can contribute to its success and resonate with the company's mission.
✨Showcase Your Collaborative Spirit
Since the role involves working closely with cross-functional teams, be ready to share examples of past collaborations. Highlight how you’ve successfully worked with product management, design, and marketing teams to launch products or campaigns.
✨Bring Data to the Table
Prepare to discuss how you've used data and insights to drive marketing decisions in previous roles. Be specific about the metrics you tracked and how they influenced your strategies, especially in user acquisition and retention.
✨Craft a Compelling Narrative
Practice telling a story about your passion for education and how it aligns with Duolingo's mission. Think about how you can create engaging narratives for the product and be ready to present your ideas clearly and confidently during the interview.
