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- Tasks: Manage and grow a portfolio of 75 accounts in the foodservice sector.
- Company: Dynamic foodservice company with a focus on innovation and growth.
- Benefits: Flexible home-based role, competitive salary, and travel opportunities.
- Why this job: Join a vibrant team and make a real impact in the foodservice industry.
- Qualifications: Experience in sales or business development, preferably in foodservice or FMCG.
- Other info: Autonomous work style with excellent career progression potential.
The predicted salary is between 36000 - 60000 £ per year.
Location: Home-based (Southern territory) - ideally located in Northampton or the Central Midlands for access to Midlands and London. Regular travel required, including occasional overnight stays.
We are seeking a driven and commercially astute Business Development Manager to manage and grow a portfolio of approximately 75 accounts across wholesale, cash & carry, and foodservice distribution channels. This is a field-focused role combining account development with new business generation. You will take ownership of your territory, driving product penetration, securing listings, executing campaigns, and increasing visibility and menu adoption. As the commercial lead for your region, you will also play a key role in feeding back market insights and identifying growth opportunities.
Key Responsibilities- Manage and develop c.75 existing accounts across wholesale and foodservice channels
- Identify and win new business opportunities within the territory
- Drive product listings, promotions, and in-market campaigns
- Increase product visibility and menu pull-through with end users
- Build strong, long-term relationships with independent and group customers
- Deliver product demonstrations, including cooking and tasting sessions
- Lead commercial conversations, including pricing and negotiation
- Maintain accurate CRM records and manage administrative tasks remotely
- Provide actionable market insights to support wider business strategy
- Proven experience in a field-based BDM or sales role within: Foodservice wholesale, cash & carry, or distribution (preferred), OR B2B FMCG with exposure to foodservice or adjacent sectors
- Experience managing a high-volume account base (50-80+ accounts) across a large territory
- Strong track record of both account growth and new business development
- Confident in consultative selling and handling premium pricing discussions
- Comfortable delivering product demonstrations independently
- Excellent relationship-building skills, particularly within independent or family-run businesses
- Highly self-motivated, organised, and able to work autonomously
- Commercially curious with the ability to spot and act on opportunities
- Full UK driving licence
- Willingness to travel extensively across the territory
- Comfortable with occasional overnight stays
This is a home-based, field-led role. The majority of your time will be spent visiting customers, with CRM updates and administrative tasks completed remotely.
Business Development Manager in City of London employer: Midwales Recruitment
Contact Detail:
Midwales Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Business Development Manager in City of London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the foodservice industry. Attend trade shows, local events, or even online webinars. The more faces you know, the better your chances of landing that Business Development Manager role.
✨Tip Number 2
Show off your skills! When you get the chance to meet potential employers, be ready to demonstrate your knowledge of the market and your sales techniques. Bring along some success stories or case studies that highlight your achievements in account growth and new business development.
✨Tip Number 3
Don’t just apply – engage! When you find a job on our website, take the time to research the company and tailor your approach. Send a follow-up email after applying to express your enthusiasm and share how you can add value to their team.
✨Tip Number 4
Be proactive! If you’re eyeing a specific company, reach out directly to their hiring manager or someone in the department. A friendly message expressing your interest can set you apart from the crowd and show that you’re genuinely keen on the role.
We think you need these skills to ace Business Development Manager in City of London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Business Development Manager. Highlight your experience in foodservice and account management, and don’t forget to showcase any relevant achievements that demonstrate your ability to drive growth and build relationships.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you’re the perfect fit for this role. Mention specific examples from your past that align with our needs, like managing accounts or executing successful campaigns in the foodservice sector.
Showcase Your Market Insights: We love candidates who are commercially curious! In your application, share any market insights or trends you've noticed in the foodservice industry. This shows us you’re not just about sales, but also about understanding the bigger picture.
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about StudySmarter and what we stand for.
How to prepare for a job interview at Midwales Recruitment
✨Know Your Territory
Before the interview, make sure you research the Southern territory thoroughly. Understand the key players in the wholesale and foodservice distribution channels, and be ready to discuss how you would approach managing and growing those accounts.
✨Showcase Your Sales Success
Prepare specific examples of your past successes in account management and new business development. Highlight any experience you have with consultative selling and how you've handled pricing discussions, as this will resonate well with the interviewers.
✨Demonstrate Relationship-Building Skills
Be ready to talk about how you've built strong relationships with customers, especially in independent or family-run businesses. Share anecdotes that illustrate your ability to connect with clients and drive product visibility.
✨Ask Insightful Questions
Prepare thoughtful questions about the company's growth strategy and market insights. This shows your commercial curiosity and willingness to contribute to the wider business strategy, which is crucial for a Business Development Manager role.