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- Tasks: Manage and grow a portfolio of 75 accounts in the foodservice sector.
- Company: Dynamic foodservice company focused on innovation and growth.
- Benefits: Home-based role with travel, competitive salary, and career development opportunities.
- Why this job: Join a vibrant team and make a real impact in the foodservice industry.
- Qualifications: Experience in BDM or sales within foodservice or related sectors.
- Other info: Flexible working style with a focus on relationship building and market insights.
The predicted salary is between 36000 - 60000 £ per year.
Location: Home-based (Southern territory) – ideally located in Northampton or the Central Midlands for access to Midlands and London. Regular travel required, including occasional overnight stays.
We are seeking a driven and commercially astute Business Development Manager to manage and grow a portfolio of approximately 75 accounts across wholesale, cash & carry, and foodservice distribution channels. This is a field-focused role combining account development with new business generation. You will take ownership of your territory, driving product penetration, securing listings, executing campaigns, and increasing visibility and menu adoption. As the commercial lead for your region, you will also play a key role in feeding back market insights and identifying growth opportunities.
Key Responsibilities
- Manage and develop c.75 existing accounts across wholesale and foodservice channels
- Identify and win new business opportunities within the territory
- Drive product listings, promotions, and in-market campaigns
- Increase product visibility and menu pull-through with end users
- Build strong, long-term relationships with independent and group customers
- Deliver product demonstrations, including cooking and tasting sessions
- Lead commercial conversations, including pricing and negotiation
- Maintain accurate CRM records and manage administrative tasks remotely
- Provide actionable market insights to support wider business strategy
About You
- Proven experience in a field-based BDM or sales role within:
- Foodservice wholesale, cash & carry, or distribution (preferred), OR
- B2B FMCG with exposure to foodservice or adjacent sectors
Requirements
- Full UK driving licence
- Willingness to travel extensively across the territory
- Comfortable with occasional overnight stays
This is a home-based, field-led role. The majority of your time will be spent visiting customers, with CRM updates and administrative tasks completed remotely.
Business Development Manager employer: Midwales Recruitment
Contact Detail:
Midwales Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Business Development Manager
✨Tip Number 1
Network like a pro! Get out there and connect with people in the foodservice industry. Attend trade shows, local events, or even online webinars. The more faces you know, the better your chances of landing that Business Development Manager role.
✨Tip Number 2
Showcase your skills! When you get the chance to meet potential employers, be ready to demonstrate your knowledge of the market and your past successes. Bring along examples of how you've driven product visibility and secured listings in previous roles.
✨Tip Number 3
Follow up after interviews! A quick thank-you email can go a long way. Mention something specific from your conversation to remind them of your fit for the role. It shows you're keen and keeps you on their radar.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of opportunities waiting for you. Plus, it’s a great way to show your enthusiasm for joining our team and makes it easier for us to find your application.
We think you need these skills to ace Business Development Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV reflects the skills and experiences that match the Business Development Manager role. Highlight your experience in managing accounts and driving new business, especially in foodservice or related sectors.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about this role and how your background makes you the perfect fit. Don’t forget to mention your relationship-building skills and any relevant successes.
Showcase Your Achievements: When detailing your past roles, focus on specific achievements that demonstrate your ability to grow accounts and secure new business. Numbers speak volumes, so include metrics where possible to back up your claims!
Apply Through Our Website: We encourage you to apply directly through our website for the best chance of getting noticed. It’s super easy, and you’ll be able to keep track of your application status. We can’t wait to see what you bring to the table!
How to prepare for a job interview at Midwales Recruitment
✨Know Your Territory
Before the interview, make sure you research the Southern territory thoroughly. Understand the key players in the wholesale and foodservice sectors, and be ready to discuss how you would approach managing and growing those accounts.
✨Showcase Your Sales Skills
Prepare specific examples of your past successes in account growth and new business development. Be ready to discuss how you've driven product listings and executed successful campaigns in previous roles.
✨Demonstrate Relationship Building
Think about how you can illustrate your relationship-building skills. Share stories that highlight your ability to connect with independent and family-run businesses, as well as how you've maintained long-term partnerships.
✨Be Ready for Consultative Selling
Brush up on your consultative selling techniques. Be prepared to discuss how you handle premium pricing discussions and negotiate effectively, as this will be crucial in your role as a Business Development Manager.