At a Glance
- Tasks: Join a dynamic team to create impactful marketing campaigns for renewable energy products.
- Company: Award-winning renewable energy firm with a strong commitment to sustainability.
- Benefits: Competitive salary, pension scheme, profit share, and a relaxed working environment.
- Other info: Exciting opportunities for growth in a rapidly evolving industry.
- Why this job: Make a positive impact in the world while developing your marketing skills.
- Qualifications: Degree or relevant experience in marketing, with strong communication and creative skills.
The predicted salary is between 28000 - 31000 £ per year.
We’re looking for a passionate marketing exec to join an award-winning renewable energy firm with a difference! You’ll be part of a small marketing team, reporting to the Head of Marketing, and be fully immersed in promoting our products, training and services, through which we support installers’ networks with the latest products to market. This role will be based at the Cambridge office.
Responsibilities
- Working with the Head of Marketing to plan & drive targeted campaigns, using the full marketing mix including social media, website, advertising, PR, literature and events.
- Creating responsive and professionally structured social media posts, updating websites & landing pages - plus analysis and reporting of digital activities.
- Creating literature, adverts and collateral using Adobe Creative Cloud apps and services, Canva and other programmes.
- Creating email promotions and newsletters using our bespoke in‑house emailer.
- Writing content & news for blogs and case studies, and liaising with key media for PR opportunities, planning and writing copy for email marketing and social media campaigns.
- Producing creative sales materials to enable the sales team to effectively promote our products.
- Executing marketing campaigns to drive product awareness and demand.
- Monitoring market trends and customer feedback to identify opportunities for product enhancement.
- Measuring and analysing the effectiveness of marketing initiatives and providing recommendations.
- Working with our teams on the strategy and marketing materials for large trade shows, like Solar & Storage Live.
- Collaborating with cross‑functional teams to create product launch plans and go‑to-market strategies.
- Crafting compelling messaging and marketing collateral to effectively communicate product value, including helping us plan and build new websites for Easy PV and Heat Punk.
- Being adaptive and flexible to manage a variety of inbound tasks.
- Responsive and proactive monitoring of social media platforms.
Are you interested in renewable energy and the challenges associated with marketing of products and software? If so, we have an exciting opportunity for you! We are looking for an enthusiastic and effective individual who is experienced in, and prides themselves on delivering first-class product marketing.
Qualifications
- Degree qualified or relevant experience in a marketing communications role.
- Proven experience in creative product marketing and promotions.
- Experience with the editing of HTML in a website and email applications.
- Good understanding of customer segmentation and product positioning.
- Excellent written and verbal communication skills for crafting compelling content.
- Ability to collaborate with cross‑functional teams and manage multiple projects.
- Familiarity with marketing tools.
- Good IT knowledge (Google Apps) with experience of Adobe Creative Cloud, Canva, Hubspot.
- Experience of using social media for marketing, both paid for and organic.
- Strong at creating engaging and well-written communications.
- Well organised with the ability to multi-task, and have a keen eye for detail.
- An interest in recent advancements in the renewable energy sector.
We’re primarily a distributor of components of renewable energy systems - from solar panels to batteries and heat pumps. Midsummer is one of the UK’s leading distributors of renewable energy systems, providing solar and heat products to thousands of installers across the UK. We are also proud creators of two cutting‑edge design software systems, Easy PV for designing PV systems, and Heatpunk for designing heat pump systems. Midsummer hasn’t always looked this way. We have evolved significantly since our MD founded Midsummer from his houseboat in 2005 with a focus on offgrid PV systems. As the UK solar industry has evolved, Midsummer also began supplying and installing larger grid-connected PV systems, before focusing on distribution and software design. We have grown rapidly in recent years but our values have remained the same. We are fundamentally driven by a desire to make a positive impact in the world. This care for the environment has shaped the identity and culture of Midsummer since day one, and continues to unite our growing team and drive us to be the best at what we do. Midsummer is listed (No.32) in ‘Cambridgeshire’s Top 100 companies’ in 2023.
Benefits
- Company pension scheme.
- Competitive salary of £28,000 – £31,000 depending on experience.
- Bike2Work Scheme (onsite bike repair facilities) and EV Scheme.
- Annual profit share.
- Relaxed working environment.
- Great social teams to join.
- The fabulous Tuesday organic veg bag.
Marketing Executive in Newtown employer: Midsummer Energy
Join Midsummer, an award-winning renewable energy firm based in Cambridge, where you'll be part of a dynamic marketing team dedicated to promoting innovative products and services that make a positive impact on the environment. With a relaxed work culture, competitive salary, and opportunities for professional growth, we offer a unique chance to contribute to the renewable energy sector while enjoying benefits like a company pension scheme, annual profit share, and engaging social activities. If you're passionate about marketing and sustainability, Midsummer is the perfect place for you to thrive.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Executive in Newtown
✨Tip Number 1
Network like a pro! Get out there and connect with people in the renewable energy sector. Attend industry events, join relevant online groups, and don’t be shy to reach out on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your marketing projects, especially those related to renewable energy. Whether it’s social media campaigns or content you’ve crafted, having tangible examples can really set you apart from the crowd.
✨Tip Number 3
Be proactive! If you see a company you love, don’t wait for them to post a job. Reach out directly with a tailored message expressing your interest and how you can contribute. It shows initiative and can lead to opportunities that aren’t publicly advertised.
✨Tip Number 4
Apply through our website! We’re all about making connections, so head over to our site and submit your application. Make sure to highlight your passion for renewable energy and how your skills align with our mission. Let’s make a positive impact together!
We think you need these skills to ace Marketing Executive in Newtown
Some tips for your application 🫡
Show Your Passion:When writing your application, let your enthusiasm for renewable energy shine through! We want to see that you’re genuinely excited about the role and the impact you can make in our marketing team.
Tailor Your Content:Make sure to customise your application to highlight your relevant experience in product marketing. Use examples that align with the responsibilities listed in the job description, so we can see how you fit into our vision.
Be Creative:Since this is a marketing role, don’t be afraid to showcase your creativity in your application. Whether it’s through your writing style or the way you present your experience, we love seeing innovative approaches!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity with Midsummer!
How to prepare for a job interview at Midsummer Energy
✨Know Your Stuff
Before the interview, dive deep into the renewable energy sector and the company's products. Familiarise yourself with their marketing strategies and recent campaigns. This will not only show your passion but also help you answer questions more effectively.
✨Showcase Your Creativity
Prepare examples of your previous work that highlight your creative marketing skills. Whether it's social media posts, email campaigns, or design work using Adobe Creative Cloud, having tangible examples will impress the interviewers and demonstrate your capabilities.
✨Be Ready to Collaborate
Since this role involves working with cross-functional teams, be prepared to discuss how you've successfully collaborated in the past. Share specific instances where teamwork led to successful marketing initiatives, showcasing your ability to adapt and communicate effectively.
✨Ask Insightful Questions
At the end of the interview, don’t shy away from asking questions. Inquire about the company’s future marketing strategies or how they measure the success of their campaigns. This shows your genuine interest in the role and helps you understand if it’s the right fit for you.
