At a Glance
- Tasks: Lead global CRM/Retention strategies to enhance customer engagement and retention.
- Company: Join Midnite, a cutting-edge sports betting platform with a vibrant team culture.
- Benefits: Enjoy private health insurance, flexible working, and generous holiday policies.
- Other info: We're committed to diversity and creating an inclusive workplace for all.
- Why this job: Shape the future of customer engagement in a fast-paced, innovative environment.
- Qualifications: Experience in CRM or retention within iGaming and strong leadership skills.
The predicted salary is between 47250 - 57750 £ per year.
Midnite is a next-generation sports betting and gaming platform built for a new wave of players. We combine sharp product thinking, bold brand, and fast execution to create experiences that feel modern, intuitive, and built for how people actually play today. Over 400,000 players have already made the move, and we’re only just getting started. We’re a high-performance team operating at pace. High ownership. Constant iteration. No hiding behind processes. We move quickly, test relentlessly, and turn ambitious ideas into real impact. If you’re driven, creative, and thrive in fast-moving environments where you can shape meaningful outcomes - keep reading.
The Role
- We're looking for a VP Retention to lead our global CRM/Retention business unit within Growth, building sustained customer engagement across sportsbook, casino and future markets.
- You'll lead an established organisation across Core CRM, Lifecycle and Live Ops, connecting strategy, people, data and execution.
- Your focus will be customer and commercial impact, not campaign volume.
- You'll help customers progress through early life journeys, deepen relevant engagement, improve longer term retention and make reactivation more effective through thoughtful, personalised activity across email, push, SMS and in app.
Working closely with Product, BI and other Growth leaders, you'll bring strong casino insight, a clear view of loyalty and the ability to turn cross functional priorities into delivery. As data, MarTech and measurement capabilities evolve, you'll help demonstrate incremental value, improve reward efficiency and deliver responsible engagement at scale.
You will:
- Set and evolve global retention strategy across activation, early life progression, engagement, lapse prevention and reactivation, with sustained longer term retention at its heart.
- Lead and develop Core CRM, Lifecycle and Live Ops; assess the operating model, preserve expertise and shape evidence led changes.
- Bring casino insight and partner with Product on loyalty and customer propositions that give players reasons to return.
- Prioritise relevant, personalised lifecycle journeys and higher impact interactions, not contact volume for its own sake.
- Own performance against outcomes including deposit progression, cash active days, cross sell, lifetime value, reactivation efficiency and cohort retention.
- Partner with BI to validate baselines, develop useful reporting and assess incrementality through robust experimentation and holdouts.
- Challenge and prioritise data, segmentation and MarTech capabilities with Product/Engineering, managing key CRM vendor relationships.
- Build alignment across Product, BI, Growth and market stakeholders, influencing upwards and sideways as well as leading your team.
- Establish strong standards for contact strategy, QA, consent and customer protection; turn evidence into priorities, investment recommendations and learning.
The next Midniter:
- Has led CRM, retention or lifecycle activity within iGaming with demonstrable customer and commercial outcomes.
- Brings deep casino understanding and credible sportsbook knowledge, adapting approaches across products and markets.
- Ideally has helped design, launch or evolve a loyalty programme with Product.
- Builds trust, constructively challenges and aligns senior cross functional stakeholders, as well as leading direct reports.
- Has developed teams and can improve an established organisation while respecting existing expertise.
- Connects lifecycle strategy with personalised, multi channel execution, favouring meaningful impact over campaign volume.
- Understands cohort retention, experimentation, holdouts and incrementality, including attribution limitations and incomplete data.
- Brings commercial judgement around LTV, contribution, promotional cost and reward efficiency.
- Understands how customer data, segmentation, decisioning and CRM platforms should work together; can challenge dependencies and vendor value with specialist teams.
- Balances strategic ambition with operational rigour, pace and responsible engagement in regulated markets.
Winnings:
- Private health insurance with zero excess, including optical cover and optional dental.
- Income protection to protect your earnings and give you peace of mind.
- Tenure holiday policy. After three years you receive an extra two days leave, increasing to 30 days annually after five years.
- Flexible working and a fully supported home office setup so you can do your best work from home.
- Nursery salary sacrifice scheme helping parents save thousands each year on nursery fees.
- Salary sacrifice schemes for tech and holidays so you can spread the cost of the things you want.
- Retail discounts and subscription perks across a wide range of brands.
- Quarterly team socials to connect, celebrate and have fun together.
At Midnite, we're committed to creating equal opportunities for everyone. We actively strive to build balanced teams that reflect the diversity of our communities, including ethnic minorities, people with disabilities, the LGBTQIA+ community and all genders. We aim to provide an inclusive and supportive interview experience for all candidates. If you require any reasonable adjustments, please let us know in advance so we can ensure you feel comfortable and set up for success.
VP Retention employer: Midnite
Midnite is an exceptional employer that champions a dynamic and innovative work culture, particularly for the Remote Sportsbook Performance Lead role. With a focus on employee growth and development, we offer unique opportunities to influence strategy and drive impactful results from the comfort of your home in the UK. Our commitment to margin optimisation and data-driven decision-making ensures that you will be at the forefront of exciting developments in the sportsbook industry, all while enjoying the flexibility and support that comes with remote work.
StudySmarter Expert Advice🤫
We think this is how you could land VP Retention
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Midnite and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Midnite are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Midnite on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Midnite. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace VP Retention
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Midnite. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Midnite:Show us that you’ve done your homework! In your application, briefly mention what you admire about Midnite’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Midnite
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Midnite will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Midnite, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
