At a Glance
- Tasks: Drive growth and retention through data analysis and strategic initiatives in a fast-paced environment.
- Company: Join Midnite, a next-gen sports betting platform with a modern approach to gaming.
- Benefits: Enjoy private health insurance, flexible working, and generous holiday policies.
- Other info: Collaborative culture focused on continuous improvement and equal opportunities.
- Why this job: Shape the future of gaming while making impactful decisions across the business.
- Qualifications: 4+ years in commercial or strategy roles, with iGaming experience preferred.
The predicted salary is between 60000 - 80000 £ per year.
Midnite is a next-generation sports betting and gaming platform built for a new wave of players. We combine sharp product thinking, bold brand, and fast execution to create experiences that feel modern, intuitive, and built for how people actually play today. Over 400,000 players have already made the move, and we’re only just getting started. We’re a high-performance team operating at pace. High ownership. Constant iteration. No hiding behind processes. We move quickly, test relentlessly, and turn ambitious ideas into real impact. If you’re driven, creative, and thrive in fast-moving environments where you can shape meaningful outcomes - keep reading.
The Role: We’re looking for a Senior Commercial & Strategy Manager to work closely with our VP Commercial, supporting performance across the business. This role sits at the centre of the business, helping connect performance across key areas and ensuring we’re focusing on the metrics that matter most. You’ll focus on tracking, analysing, and communicating key commercial metrics, while working with teams to identify what needs to improve — and helping shape how we get there. Alongside core performance, you’ll also support a range of commercial initiatives designed to drive growth and retention, including new product features, promotional mechanics, and market expansion.
You will:
- Own the ongoing view of player and revenue performance across the business, including:
- Retention and reactivation trends across cohorts (by product, acquisition source, and player segment)
- Cohort payback and lifetime value, with a clear view of how quickly and sustainably we’re generating value
- ARPU and value distribution across sportsbook, casino, and cross-product players
- The impact of bonuses and promotions on both short-term activity and long-term value
- Analyse performance across the full player lifecycle:
- From acquisition → onboarding → early engagement → long-term retention
- Identifying where players are dropping off, and where value is being created or lost
- Break down performance across key verticals and levers:
- Sportsbook: staking behaviour, margin dynamics, event-level engagement, promotional impact
- Casino: game mix, session frequency, cross-sell dynamics, consistency of revenue
- Retention & Promotions: how incentives, features, and experiences influence engagement, frequency, and long-term value
- Understand how commercial activity translates into product performance:
- How acquisition quality impacts retention and LTV
- How onboarding and early experience shape long-term behaviour
- How incentives and features influence engagement, frequency, and value (beyond immediate uplift)
- Support and evaluate key commercial and product initiatives, including:
- Free-to-play games as retention and engagement drivers
- Rewards and loyalty frameworks (e.g. progression systems, incentives, VIP mechanics)
- Promotional mechanics such as prize draws and campaigns
- New market and territory launches
- Help define and measure success:
- Setting clear KPIs upfront
- Tracking performance post-launch
- Identifying what’s working and what needs to evolve
- Identify what is driving movement in key metrics:
- Explaining shifts in retention, revenue, and payback in a clear, structured way
- Distinguishing between short-term effects and sustainable improvements
- Translate analysis into clear, practical direction:
- Where to focus to improve performance
- What needs to change in product, retention, or promotions
- Helping teams prioritise initiatives with the biggest impact
Requirements:
- Experience in iGaming / betting is essential
- 4+ years’ experience in commercial, analytics, or strategy roles
- Strong understanding of player economics and lifecycle metrics (retention, LTV, payback, ARPU, etc.)
- Proven ability to turn analysis into clear, actionable insight
- Technical & analytical capability:
- Strong hands-on experience with data and BI tools
- Comfortable using tools such as Omni, Looker, Tableau (or similar) to independently explore data and build analysis
- Working style:
- Comfortable working across multiple teams (product, marketing, trading, finance)
- Strong communication skills — able to explain complex issues in a simple, structured way
- Collaborative approach — works with teams to improve performance, not just report on it
- Structured thinker with strong attention to detail
- Nice to have:
- Experience across both sportsbook and casino
- SQL or experience working closely with data teams
- Familiarity with lifecycle / retention mechanics
How we work: Collaborative and low ego, data-informed decision making, clear, direct communication, focus on continuous improvement.
Why this role: This role is central to how we understand and improve performance as a business. You’ll have visibility across all key areas — from core product performance through to new initiatives and market expansion — and play an important role in helping teams make better, more informed decisions. If you enjoy working with data, partnering with teams, and improving how a business performs, this role is a strong fit.
Winnings: Private health insurance with zero excess, including optical cover and optional dental. Income protection to protect your earnings and give you peace of mind. Tenure holiday policy. After three years you receive an extra two days leave, increasing to 30 days annually after five years. Flexible working and a fully supported home office setup so you can do your best work from home. Nursery salary sacrifice scheme helping parents save thousands each year on nursery fees. Salary sacrifice schemes for tech and holidays so you can spread the cost of the things you want. Retail discounts and subscription perks across a wide range of brands. Quarterly team socials to connect, celebrate and have fun together.
At Midnite, we’re committed to creating equal opportunities for everyone. We actively strive to build balanced teams that reflect the diversity of our communities, including ethnic minorities, people with disabilities, the LGBTQIA+ community, and all genders. We aim to provide an inclusive and supportive interview experience for all candidates. If you require any reasonable adjustments, please let us know in advance so we can ensure you feel comfortable and set up for success.
Senior Commercial & Strategy Manager employer: Midnite
At Midnite, we pride ourselves on being a forward-thinking employer that champions creativity and collaboration in the fast-paced world of sports betting and gaming. Our commitment to employee growth is evident through our flexible working arrangements, comprehensive health benefits, and unique perks like a tenure holiday policy and nursery salary sacrifice scheme. Join us in a vibrant work culture where your insights directly influence our success and where every team member is valued for their contributions.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Commercial & Strategy Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those already at Midnite. A friendly chat can open doors and give you insider info on what they're really looking for.
✨Tip Number 2
Prepare for the interview by diving deep into Midnite's products and performance metrics. Show us you know your stuff and can talk about how you'd drive growth and retention based on real data.
✨Tip Number 3
Practice your storytelling skills! We love candidates who can clearly explain complex ideas. Be ready to share examples of how you've turned analysis into actionable insights in past roles.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you're genuinely interested in joining our team.
We think you need these skills to ace Senior Commercial & Strategy Manager
Some tips for your application 🫡
Show Your Passion:When you're writing your application, let your enthusiasm for the role and the industry shine through. We want to see that you’re not just looking for any job, but that you’re genuinely excited about what we do at Midnite!
Tailor Your Experience:Make sure to highlight your relevant experience in iGaming or betting. We’re keen on seeing how your background aligns with the key metrics and performance analysis we focus on. Don’t just list your duties; show us how you’ve made an impact!
Be Clear and Concise:We appreciate straightforward communication. When detailing your achievements and skills, keep it clear and to the point. Use bullet points if it helps make your application easier to read – we love a well-structured application!
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re serious about joining our team!
How to prepare for a job interview at Midnite
✨Know Your Metrics
Before the interview, brush up on key commercial metrics like retention, LTV, and ARPU. Be ready to discuss how these metrics impact player behaviour and business performance. Showing that you understand the numbers will impress the interviewers.
✨Showcase Your Analytical Skills
Prepare examples of how you've used data analysis to drive decisions in previous roles. Whether it's through tools like Looker or Tableau, be ready to explain your thought process and how your insights led to tangible improvements.
✨Understand the Player Lifecycle
Familiarise yourself with the full player lifecycle from acquisition to long-term retention. Be prepared to discuss strategies for improving each stage and how you can contribute to enhancing player engagement at Midnite.
✨Collaborative Mindset
Midnite values collaboration, so come ready to discuss how you've worked with cross-functional teams in the past. Highlight your communication skills and how you’ve helped teams prioritise initiatives that drive performance.
