At a Glance
- Tasks: Drive growth and retention through data analysis and strategic initiatives in a fast-paced environment.
- Company: Join Midnite, a cutting-edge sports betting platform with a vibrant team culture.
- Benefits: Enjoy private health insurance, flexible working, and generous holiday policies.
- Other info: Collaborative atmosphere focused on continuous improvement and diverse teams.
- Why this job: Shape the future of gaming while making impactful decisions across the business.
- Qualifications: 4+ years in commercial or strategy roles, with iGaming experience preferred.
The predicted salary is between 60000 - 80000 € per year.
Midnite is a next-generation sports betting and gaming platform built for a new wave of players. We combine sharp product thinking, bold brand, and fast execution to create experiences that feel modern, intuitive, and built for how people actually play today. Over 400,000 players have already made the move. We’re a high-performance team operating at pace with high ownership, constant iteration, and rapid decision-making.
If you’re driven, creative, and thrive in fast-moving environments where you can shape meaningful outcomes, this role is for you.
We’re looking for a Senior Commercial & Strategy Manager to work closely with our VP Commercial, supporting performance across the business. This role sits at the centre of the business, helping connect performance across key areas and ensuring we’re focusing on the metrics that matter most. You’ll track, analyse, and communicate key commercial metrics, identify what needs to improve, and help shape how we get there. You’ll also support commercial initiatives designed to drive growth and retention, including new product features, promotional mechanics, and market expansion.
You Will
- Own the ongoing view of player and revenue performance across the business, including:
- Retention and reactivation trends across cohorts (by product, acquisition source, and player segment)
- Cohort payback and lifetime value, with a clear view of how quickly and sustainably we’re generating value
- ARPU and value distribution across sportsbook, casino, and cross-product players
- The impact of bonuses and promotions on both short-term activity and long-term value
- Analyse performance across the full player lifecycle:
- From acquisition → onboarding → early engagement → long-term retention
- Identifying where players are dropping off, and where value is being created or lost
- Break down performance across key verticals and levers:
- Sportsbook: staking behaviour, margin dynamics, event-level engagement, promotional impact
- Casino: game mix, session frequency, cross-sell dynamics, consistency of revenue
- Retention & Promotions: how incentives, features, and experiences influence engagement, frequency, and long-term value
- Understand how commercial activity translates into product performance:
- How acquisition quality impacts retention and LTV
- How onboarding and early experience shape long-term behaviour
- How incentives and features influence engagement, frequency, and value (beyond immediate uplift)
- Support and evaluate key commercial and product initiatives, including:
- Free-to-play games as retention and engagement drivers
- Rewards and loyalty frameworks (e.g. progression systems, incentives, VIP mechanics)
- Promotional mechanics such as prize draws and campaigns
- New market and territory launches
- Help define and measure success:
- Setting clear KPIs upfront
- Tracking performance post-launch
- Identifying what’s working and what needs to evolve
- Identify what is driving movement in key metrics:
- Explaining shifts in retention, revenue, and payback in a clear, structured way
- Distinguishing between short-term effects and sustainable improvements
- Translate analysis into clear, practical direction:
- Where to focus to improve performance
- What needs to change in product, retention, or promotions
- Helping teams prioritise initiatives with the biggest impact
Requirements
- Experience in iGaming / betting is essential
- 4+ years’ experience in commercial, analytics, or strategy roles
- Strong understanding of player economics and lifecycle metrics (retention, LTV, payback, ARPU, etc.)
- Proven ability to turn analysis into clear, actionable insight
Technical & Analytical Capability
- Strong hands-on experience with data and BI tools
- Comfortable using tools such as Omni, Looker, Tableau (or similar) to independently explore data and build analysis
Working Style
- Comfortable working across multiple teams (product, marketing, trading, finance)
- Strong communication skills — able to explain complex issues in a simple, structured way
- Collaborative approach — works with teams to improve performance, not just report on it
- Structured thinker with strong attention to detail
Nice To Have
- Experience across both sportsbook and casino
- SQL or experience working closely with data teams
- Familiarity with lifecycle / retention mechanics
How We Work
- Collaborative and low ego
- Data-informed decision making
- Clear, direct communication
- Focus on continuous improvement
Why This Role
This role is central to how we understand and improve performance as a business. You’ll have visibility across all key areas — from core product performance through to new initiatives and market expansion — and play an important role in helping teams make better, more informed decisions. If you enjoy working with data, partnering with teams, and improving how a business performs, this role is a strong fit.
Winnings
- Private health insurance with zero excess, including optical cover and optional dental
- Income protection to protect your earnings and give you peace of mind
- Tenure holiday policy. After three years you receive an extra two days leave, increasing to 30 days annually after five years
- Flexible working and a fully supported home office setup so you can do your best work from home
- Nursery salary sacrifice scheme helping parents save thousands each year on nursery fees
- Salary sacrifice schemes for tech and holidays so you can spread the cost of the things you want
- Retail discounts and subscription perks across a wide range of brands
- Quarterly team socials to connect, celebrate and have fun together
At Midnite, we’re committed to creating equal opportunities for everyone. We actively strive to build balanced teams that reflect the diversity of our communities, including ethnic minorities, people with disabilities, the LGBTQIA+ community, and all genders. We aim to provide an inclusive and supportive interview experience for all candidates. If you require any reasonable adjustments, please let us know in advance so we can ensure you feel comfortable and set up for success.
Senior Commercial & Strategy Manager in London employer: Midnite
At Midnite, we pride ourselves on being a forward-thinking employer that champions creativity and collaboration in the fast-paced world of sports betting and gaming. Our commitment to employee well-being is reflected in our comprehensive benefits package, including private health insurance, flexible working arrangements, and generous leave policies, all designed to support your personal and professional growth. Join us in a vibrant work culture where your insights directly influence our success, and enjoy unique perks like retail discounts and quarterly team socials that foster a sense of community.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Commercial & Strategy Manager in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those already at Midnite. A friendly chat can open doors and give you insider info that could make your application stand out.
✨Tip Number 2
Prepare for interviews by diving deep into the company’s performance metrics. Understand what drives player retention and revenue, and be ready to discuss how your experience aligns with their goals.
✨Tip Number 3
Showcase your analytical skills! Bring examples of how you've used data to drive decisions in past roles. This will resonate well with the team at Midnite, who value data-informed decision making.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of the Midnite team.
We think you need these skills to ace Senior Commercial & Strategy Manager in London
Some tips for your application 🫡
Show Your Passion for the Industry:When you're writing your application, let your enthusiasm for iGaming and sports betting shine through. We want to see that you’re not just looking for any job, but that you’re genuinely excited about what we do at Midnite.
Be Data-Driven:Since this role is all about performance metrics, make sure to highlight your analytical skills. Use specific examples from your past experiences where you've turned data into actionable insights. We love a good story backed by numbers!
Tailor Your Application:Don’t just send a generic CV and cover letter. Take the time to tailor your application to the Senior Commercial & Strategy Manager role. Mention how your experience aligns with our needs and how you can contribute to our fast-paced environment.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates. Plus, it shows you’re keen to join our team!
How to prepare for a job interview at Midnite
✨Know Your Metrics
Before the interview, brush up on key commercial metrics like retention, LTV, and ARPU. Be ready to discuss how these metrics impact player behaviour and business performance, as this role is all about connecting the dots between data and strategy.
✨Showcase Your Analytical Skills
Prepare examples of how you've used data analysis to drive decisions in previous roles. Highlight your experience with BI tools like Looker or Tableau, and be ready to explain complex data insights in a simple way that anyone can understand.
✨Understand the iGaming Landscape
Familiarise yourself with current trends in the iGaming and betting industry. Being able to discuss recent developments or innovations will show your passion for the field and your ability to think strategically about market expansion and product features.
✨Collaborative Mindset
This role requires working across multiple teams, so be prepared to discuss how you've successfully collaborated in the past. Share specific examples of how you’ve worked with product, marketing, or finance teams to improve performance and drive growth.
