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- Tasks: Lead the visual design for exciting F2P games, creating stunning art and animations.
- Company: Join Midnite, a cutting-edge betting platform built for today's fandom.
- Benefits: Enjoy competitive salary, health coverage, flexible working, and 25 paid holidays.
- Why this job: Shape the future of gaming visuals and make a real impact on player experiences.
- Qualifications: 5+ years in game art with a strong portfolio showcasing high-quality visuals.
- Other info: Collaborative environment with opportunities for growth and mentorship.
The predicted salary is between 55000 - 75000 £ per year.
Must be based in the UK.
Salary: £55,000 – £75,000, depending on experience.
Midnite is a next-generation betting platform that is built for today's fandom. We are a collective of engineers and designers who share a passion for building the best sportsbook & casino experience possible, allowing our fans to feel closer to the games they love through the rush of winning money. Midnite is a cutting-edge creation, designed and constructed from the ground up with the latest technologies. We strive to craft an intuitive, immersive experience that is coherent and high quality.
About The Role
We're looking for a Game Art Lead to define and own the visual language for a growing suite of F2P / instant games. This is a rare opportunity to shape the look, feel, and motion of a brand-new games vertical from the ground up — setting the visual bar for everything we ship. You'll bring deep experience designing beautiful, expressive gameplay visuals — from rich game UI and animations to moment-to-moment feedback that makes games feel satisfying, responsive, and premium. This role sits at the intersection of art direction and execution. You'll set the quality bar, define how our games look and feel, and remain deeply involved in hands-on production, working closely with product and engineering to ensure every game feels polished, coherent, and high quality. This is not a large team-management role — it's about creative ownership, taste, and delivery.
What You'll Be Responsible For
- Visual direction & quality
- Define the overall visual style for F2P games, including UI, in-game art, animation, and FX.
- Establish a clear, scalable visual language across multiple game types.
- Set and maintain quality standards for: Colour, lighting, composition; Animation feel and timing; Clarity and player focus.
- Hands-on art & motion
- Design and create high-quality 2D game art and UI.
- Produce and guide: Animations and transitions; Win/lose states and prize reveals; Micro-interactions and feedback.
- Work with engineers to implement visuals cleanly and efficiently in-game.
- Collaboration & pipeline
- Partner closely with Product (to align visuals with mechanics and player experience) and Engineering (Phaser / Pixi / WebGL).
- Define and maintain: Asset pipelines; Sprite sheet / atlas standards; Optimisation guidelines for mobile and web.
- Ownership & leadership
- Act as the visual owner for F2P games.
- Review work from freelancers or future hires.
- Raise the visual bar as the portfolio grows.
What We're Looking For
- 5+ years experience in game art, interactive design, or real-time visual production for games, casino or visually-rich experiences.
- A strong portfolio demonstrating:
- High quality 2D game visuals and UI.
- Ideally also motion and interaction design.
- Animation principles (timing, easing, anticipation).
- Player feedback and game feel.
Tools
- Strong experience with tools such as Photoshop, Illustrator, Figma.
- Motion tools (e.g. After Effects) a plus.
- Experience with 3D software (Blender, Maya etc) is nice to have, but not required.
Why this role matters
This role directly shapes how players perceive and trust our games. You'll define the look, feel, and motion language that sets the quality bar for our F2P experiences — and ensures they feel premium, cohesive, and enjoyable as the portfolio grows.
Benefits
- Shape our future: Play a key role in our team's success, where your voice matters, and you'll have a direct impact on shaping Midnite's future.
- Connect and unwind: Quarterly gatherings where our community bonds and has fun.
- Comprehensive health coverage: Zero-excess health insurance plan, including optical and dental coverage.
- Income Protection: Plan for you and your loved ones.
- Nursery salary sacrifice scheme to pay nursery fees from your paycheck.
- Work-life balance: 25 paid holidays a year, plus generous leave policies.
- Productive home office: Ergonomic setup provided.
- Flexible working: Flexible schedule options.
- Latest tech made easy: Salary sacrifice to upgrade gadgets and tech.
- Exclusive perks: Discounts on retailers, groceries, and subscriptions.
- Grow with us: Internal and external learning, mentorship programs.
- Transparent compensation: Competitive pay with clear bandings.
- Constructive feedback: Transparent culture with regular feedback.
At Midnite, we're committed to equal opportunities for everyone. We actively strive to build balanced teams that reflect the diversity of our communities, including ethnic minorities, people with disabilities, the LGBTQIA+ community, and all genders. We aim to provide an inclusive and supportive interview experience for all candidates. If you require any reasonable adjustments, please let us know in advance so we can ensure you feel comfortable and set up for success.
Game Art Lead in London employer: Midnite
Contact Detail:
Midnite Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Game Art Lead in London
✨Tip Number 1
Network like a pro! Reach out to folks in the gaming industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your portfolio! Make sure it’s up-to-date and highlights your best work. When you get the chance to chat with hiring managers, be ready to discuss your projects and the thought process behind your designs.
✨Tip Number 3
Prepare for interviews by researching the company and its games. Understand their visual style and think about how you can contribute to their vision. Tailor your answers to show how your experience aligns with their needs.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are genuinely interested in joining our team at Midnite.
We think you need these skills to ace Game Art Lead in London
Some tips for your application 🫡
Show Off Your Portfolio: Make sure to include a link to your portfolio that showcases your best 2D game visuals and UI designs. We want to see your creative flair and how you’ve defined art direction in your previous projects!
Tailor Your Application: When applying, tailor your application to highlight your experience with F2P games and interactive design. We love seeing how your skills align with our vision for immersive gameplay visuals.
Be Clear and Concise: Keep your written application clear and to the point. We appreciate well-structured applications that make it easy for us to see your qualifications and passion for the role.
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity at Midnite.
How to prepare for a job interview at Midnite
✨Showcase Your Portfolio
Make sure to bring a well-organised portfolio that highlights your best 2D game visuals and UI designs. Include examples of your motion and interaction design work, as this role requires a strong visual language and hands-on execution.
✨Understand the Visual Language
Familiarise yourself with the latest trends in game art and design, especially for F2P games. Be prepared to discuss how you would define and maintain a cohesive visual style across different game types, showcasing your understanding of colour, lighting, and animation principles.
✨Collaborate Effectively
Since this role involves working closely with product and engineering teams, be ready to discuss your experience in collaborating with others. Highlight any past projects where you successfully partnered with engineers to implement visuals efficiently in-game.
✨Demonstrate Leadership in Art Direction
Even though this isn't a large team-management role, show your ability to take ownership of the visual direction. Share examples of how you've raised the quality bar in previous projects and how you plan to do the same at Midnite.
