Game Art Lead

Overview

Must be based in the UK.

Salary: £55,000 – £75,000, depending on experience

Midnite is a next-generation betting platform that is built for today\’s fandom. We are a collective of engineers and designers who share a passion for building the best sportsbook & casino experience possible, allowing our fans to feel closer to the games they love through the rush of winning money.

Midnite is a cutting-edge creation, designed and constructed from the ground up with the latest technologies. We strive to craft an intuitive, immersive experience that is coherent and high quality.

About The Role

We’re looking for a Game Art Lead to define and own the visual language for a growing suite of F2P / instant games. This is a rare opportunity to shape the look, feel, and motion of a brand-new games vertical from the ground up — setting the visual bar for everything we ship.

You’ll bring deep experience designing beautiful, expressive gameplay visuals — from rich game UI and animations to moment-to-moment feedback that makes games feel satisfying, responsive, and premium.

This role sits at the intersection of art direction and execution. You’ll set the quality bar, define how our games look and feel, and remain deeply involved in hands-on production, working closely with product and engineering to ensure every game feels polished, coherent, and high quality.

This is not a large team-management role — it’s about creative ownership, taste, and delivery.

What You’ll Be Responsible For

Visual direction & quality

• Define the overall visual style for F2P games, including UI, in-game art, animation, and FX
• Establish a clear, scalable visual language across multiple game types
• Set and maintain quality standards for: Colour, lighting, composition; Animation feel and timing; Clarity and player focus

Hands-on art & motion

• Design and create high-quality 2D game art and UI
• Produce and guide: Animations and transitions; Win/lose states and prize reveals; Micro-interactions and feedback
• Work with engineers to implement visuals cleanly and efficiently in-game

Collaboration & pipeline

• Partner closely with Product (to align visuals with mechanics and player experience) and Engineering (Phaser / Pixi / WebGL)
• Define and maintain: Asset pipelines; Sprite sheet / atlas standards; Optimisation guidelines for mobile and web

Ownership & leadership

• Act as the visual owner for F2P games
• Review work from freelancers or future hires
• Raise the visual bar as the portfolio grows

What We’re Looking For

• 5+ years experience in game art, interactive design, or real-time visual production for games, casino or visually-rich experiences
• A strong portfolio demonstrating:
  • High quality 2D game visuals and UI
  • Ideally also motion and interaction design

Proven ability to both define art direction and execute it hands-on. Good understanding of:

• Animation principles (timing, easing, anticipation)
• Player feedback and game feel

Experience designing for mobile & web products. Comfortable working closely with engineers in a code-driven environment. Familiarity with WebGL or performance constraints in games (nice to have).

Tools

• Strong experience with tools such as Photoshop, Illustrator, Figma
• Motion tools (e.g. After Effects) a plus
• Experience with 3D software (Blender, Maya etc) is nice to have, but not required

Why this role matters

This role directly shapes how players perceive and trust our games. You’ll define the look, feel, and motion language that sets the quality bar for our F2P experiences — and ensures they feel premium, cohesive, and enjoyable as the portfolio grows.

Benefits

What\\\’s in it for you:

• Shape our future: Play a key role in our team\\\’s success, where your voice matters, and you\\\’ll have a direct impact on shaping Midnite\\\’s future.
• Connect and unwind: Quarterly gatherings where our community bonds and has fun.
• Comprehensive health coverage: Zero-excess health insurance plan, including optical and dental coverage.
• Income Protection: Plan for you and your loved ones.
• Nursery salary sacrifice scheme to pay nursery fees from your paycheck
• Work-life balance: 25 paid holidays a year, plus generous leave policies
• Productive home office: Ergonomic setup provided
• Flexible working: Flexible schedule options
• Latest tech made easy: Salary sacrifice to upgrade gadgets and tech
• Exclusive perks: Discounts on retailers, groceries, and subscriptions
• Grow with us: Internal and external learning, mentorship programs
• Transparent compensation: Competitive pay with clear bandings
• Constructive feedback: Transparent culture with regular feedback

At Midnite, we\\\’re committed to equal opportunities for everyone. We actively strive to build balanced teams that reflect the diversity of our communities, including ethnic minorities, people with disabilities, the LGBTQIA+ community, and all genders. We aim to provide an inclusive and supportive interview experience for all candidates. If you require any reasonable adjustments, please let us know in advance so we can ensure you feel comfortable and set up for success.