CRM Executive

Midnite is a next-generation sports betting and gaming platform built for a new wave of players. We combine sharp product thinking, bold brand, and fast execution to create experiences that feel modern, intuitive, and built for how people actually play today. Over 400,000 players have already made the move, and we’re only just getting started. We’re a high-performance team operating at pace. High ownership. Constant iteration. No hiding behind processes. We move quickly, test relentlessly, and turn ambitious ideas into real impact.

The Role: As a CRM Executive at Midnite, you’ll help execute and optimise customer lifecycle campaigns that drive engagement, retention and long-term player value. You’ll work closely with CRM Managers across Sportsbook and Casino to deliver high-quality lifecycle journeys, campaigns and automated communications across multiple channels. This role is ideal for someone early in their CRM career who wants hands-on exposure to sophisticated lifecycle marketing within a fast-growing gaming business. You’ll gain experience across segmentation, experimentation, reporting, automation and campaign optimisation while contributing directly to business growth.

You will:

• Build, QA and launch CRM campaigns across email, push, in-app and SMS channels.
• Support lifecycle automations and customer journey execution.
• Build audience segments and targeting logic within Braze.
• Manage campaign scheduling, links, tracking parameters and bonus setup.
• Support A/B testing and experimentation initiatives.
• Assist with reporting, analysis and optimisation recommendations.
• Work closely with CRM Managers to execute lifecycle strategy.
• Collaborate with Product, BI and Engineering teams to support customer engagement initiatives.
• Support reactive campaign activity aligned to the sporting calendar and business priorities.

The next Midniter:

• Has experience working within CRM, lifecycle marketing or customer engagement.
• Has hands‑on experience building and launching CRM campaigns.
• Is comfortable using CRM platforms such as Braze or similar tools.
• Has strong attention to detail and campaign QA standards.
• Enjoys working with customer data, segmentation and testing.
• Is organised, proactive and adaptable in fast‑moving environments.
• Has strong written communication skills.
• Has an interest in sports betting, gaming or customer engagement industries.

Benefits: 33 days total, including public holidays + tenure holiday policy. While we complete the setup of our Gibraltar entity, the successful candidate would initially join us on a contractor basis. We currently expect this arrangement to remain in place until approximately October 2026. Once the entity is fully established, we intend to transition the role to a permanent employment contract, at which point the successful candidate will become eligible for employee benefits.

At Midnite, we’re committed to creating equal opportunities for everyone. We actively strive to build balanced teams that reflect the diversity of our communities, including ethnic minorities, people with disabilities, the LGBTQIA+ community, and all genders. We aim to provide an inclusive and supportive interview experience for all candidates. If you require any reasonable adjustments, please let us know in advance so we can ensure you feel comfortable and set up for success.