At a Glance
- Tasks: Execute and optimise customer lifecycle campaigns to boost engagement and retention.
- Company: Join a fast-growing gaming business with a focus on innovation and teamwork.
- Benefits: Enjoy private health insurance, flexible working, and generous holiday policies.
- Other info: Be part of a diverse team committed to equal opportunities and inclusivity.
- Why this job: Gain hands-on experience in CRM marketing while making a real impact on player engagement.
- Qualifications: Experience in CRM or customer engagement, with strong attention to detail.
The predicted salary is between 30000 - 40000 £ per year.
The Role
- Title: CRM Executive
- Team: CRM / Growth
Location: UK - Remote As a CRM Executive at Midnite, you’ll help execute and optimise customer lifecycle campaigns that drive engagement, retention and long‑term player value.
You’ll work closely with CRM Managers across Sportsbook and Casino to deliver high‑quality lifecycle journeys, campaigns and automated communications across multiple channels.
This role is ideal for someone early in their CRM career who wants hands‑on exposure to sophisticated lifecycle marketing within a fast‑growing gaming business.
You’ll gain experience across segmentation, experimentation, reporting, automation and campaign optimisation while contributing directly to business growth.
You will: Build, QA and launch CRM campaigns across email, push, in‑app and SMS channels.
Support lifecycle automations and customer journey execution.
Build audience segments and targeting logic within Braze.
Manage campaign scheduling, links, tracking parameters and bonus setup.
Support A/B testing and experimentation initiatives.
Assist with reporting, analysis and optimisation recommendations.
Work closely with CRM Managers to execute lifecycle strategy.
Collaborate with Product, BI and Engineering teams to support customer engagement initiatives.
Support reactive campaign activity aligned to the sporting calendar and business priorities.
The next
Midniter: Has experience working within CRM, lifecycle marketing or customer engagement.
Has hands‑on experience building and launching CRM campaigns.
Is comfortable using CRM platforms such as Braze or similar tools.
Has strong attention to detail and campaign QA standards.
Enjoys working with customer data, segmentation and testing.
Is organised, proactive and adaptable in fast‑moving environments.
Has strong written communication skills.
Has an interest in sports betting, gaming or customer engagement industries.
Winnings Private health insurance with zero excess, including optical cover and optional dental.
Income protection to protect your earnings and give you peace of mind.
Tenure holiday policy.
After three years you receive an extra two days leave, increasing to 30 days annually after five years.
Flexible working and a fully supported home office setup so you can do your best work from home.
Nursery salary sacrifice scheme helping parents save thousands each year on nursery fees.
Salary sacrifice schemes for tech and holidays so you can spread the cost of the things you want.
Retail discounts and subscription perks across a wide range of brands.
Quarterly team socials to connect, celebrate and have fun together.
At Midnite, we’re committed to creating equal opportunities for everyone.
We actively strive to build balanced teams that reflect the diversity of our communities, including ethnic minorities, people with disabilities, the LGBTQIA+ community, and all genders.
We aim to provide an inclusive and supportive interview experience for all candidates.
If you require any reasonable adjustments, please let us know in advance so we can ensure you feel comfortable and set up for success. #J-18808-Ljbffr
CRM Executive - UK in Cardiff employer: Midnite Limited
Midnite Limited is an exceptional employer that prioritises employee well-being and professional development, offering a flexible remote work environment that fosters creativity and collaboration. With benefits like private health insurance and a strong emphasis on personal growth, employees are encouraged to thrive in their roles while contributing to innovative design solutions in the gaming industry.
StudySmarter Expert Advice🤫
We think this is how you could land CRM Executive - UK in Cardiff
✨Dive into Marketing Meetups
Get yourself to local marketing meetups and networking events. These are gold mines for entry-level folks like us to meet industry pros and learn what skills are hot right now. Plus, you never know who might be looking for someone like you to hire—make those connections count!
✨Start a Personal Project
Why not kick off a blog or a social media account where you can showcase your marketing skills? Share insights, strategies, or even trends you spot. This not only lets potential employers see what you can do but also helps you build a portfolio that's all your own!
✨Engage in Online Marketing Communities
Join online platforms like LinkedIn Groups or Reddit communities focused on marketing. Engage in conversations, ask questions, and share your thoughts on industry trends. This visibility can lead to recommendations or even job notices that aren’t widely advertised!
✨Keep an Eye on Creative Internships
Look out for internships on company websites, especially those like Midnite Limited who value fresh perspectives. Many companies offer entry-level roles as a stepping stone, so apply through their careers page and embrace the chance to shine!
We think you need these skills to ace CRM Executive - UK in Cardiff
Some tips for your application 🫡
Show Off Your Creativity!:In marketing and communications, creativity is key! Make sure your application showcases your unique style. Whether it’s in your CV or cover letter, use dynamic language and possibly even a personal branding statement that reflects who you are and what you can bring to Midnite Limited.
Demonstrate Your Writing Skills:Solid writing skills are a must in this field. Include samples of your work along with your application—whether it’s blog posts, social media campaigns you’ve created, or even university projects. This not only highlights your abilities but also gives us an insight into your writing style.
Tailor Your Application:For an entry-level position, we want to see your potential and enthusiasm. Research Midnite Limited and relate your experiences or coursework to the specific marketing strategies we use. Make it clear why you want to work with us and how you can contribute to our mission.
Don’t Skip the Personal Touch!:In your cover letter, add a few lines about why marketing and communications excite you. Personal anecdotes about experiences you've had or moments that sparked your interest in the field can show us your passion and drive. And remember, we love candidates who take the time to apply through our website!
How to prepare for a job interview at Midnite Limited
✨Show off your creative flair!
In marketing communications, creativity is key. Make sure to prepare a portfolio showcasing any relevant projects you've worked on, whether that’s social media campaigns, design work, or interesting content you’ve created. Let your personality shine through—it's all about how you can engage an audience!
✨Brush up on your tools and trends
Familiarise yourself with common marketing tools and platforms like Hootsuite, Canva, or Google Analytics. If you know about the latest trends in digital marketing, such as influencers or content marketing strategies, you'll show you're proactive and ready to dive into the role at Midnite Limited.
✨Demonstrate your passion for the industry
Since this is an entry-level position, don't worry about extensive experience—focus on your enthusiasm and eagerness to learn. Be prepared to talk about why you're interested in marketing communications and how it fits into your career goals. Showing this passion can really set you apart!
✨Nail that STAR technique
Many interviews in marketing communications may involve behavioural questions. Use the STAR technique (Situation, Task, Action, Result) to structure your answers and showcase your problem-solving abilities. Prepare a couple of examples related to teamwork or creative projects to illustrate your points well!
