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- Tasks: Lead SEO strategies to boost our digital presence and drive organic growth.
- Company: Middlesex University, a diverse and inclusive workplace committed to equity.
- Benefits: Flexible working arrangements, family-friendly policies, and professional development opportunities.
- Why this job: Make a real impact on student recruitment through innovative SEO practices.
- Qualifications: 2+ years of SEO experience and proficiency with key SEO tools.
- Other info: Join a supportive team in a dynamic environment focused on growth and inclusivity.
The predicted salary is between 28800 - 48000 £ per year.
Middlesex University is seeking an experienced and proactive SEO Specialist to strengthen our digital presence and drive sustainable organic growth. In this role, you will lead the development and delivery of SEO strategies that enhance visibility across key academic programmes, services, and priority content areas. Reporting to the Web Content Manager, you will collaborate closely with colleagues across Digital, Marketing, Admissions, and academic teams. You will conduct extensive keyword research, create and optimise content, support technical improvements, and provide analytics-led insights that guide decision-making. This is a hands-on role suited to someone who combines technical SEO expertise with strong editorial capability and a keen eye for user experience.
Key responsibilities:
- Develop and deliver SEO strategies that increase organic traffic and search visibility.
- Conduct keyword research and optimise content across programme pages, landing pages, and articles.
- Produce and edit SEO-focused copy to support student recruitment.
- Perform technical audits and collaborate on improvements to site performance and crawlability.
- Monitor performance using Google Analytics, Search Console, and SEMrush, and report on KPIs.
- Support link-building, competitor analysis, and sector-specific SEO insights.
- Promote SEO best practices across the organisation.
Essential experience and skills:
- 2+ years’ SEO experience.
- Strong proficiency with SEO tools (Google Analytics, Google Search Console, SEMrush).
- Solid understanding of search algorithms, ranking factors, and technical SEO.
- Excellent writing, editing, and analytical skills.
- Experience working cross-functionally within digital or marketing teams.
- Knowledge of GDPR, CMA guidelines, usability, and accessibility.
Desirable:
- Experience with enterprise CMS, HTML/CSS, agile workflows, and/or higher education.
Middlesex is committed to fostering an inclusive working environment. We encourage applications from underrepresented groups including people from Black, Asian and minority ethnic groups, disabled people, LGBTQ+ people, women, and gender non-conforming individuals. All recruitment decisions will be based on merit. We value diversity and strive to create a fairer, more equitable work environment for our staff and students. We offer a range of family friendly, inclusive employment policies, flexible working arrangements, staff diversity networks, campus facilities and services to support staff from different backgrounds.
Middlesex is home to a diverse community of professionals. We are a bronze award holder of the Athena Swan Charter and the Race Equality Charter, a Stonewall Top 100 employer and Gold award holder in 2023, and a Disability Confident Leader.
For further information, please contact Swéta Rana, Head of Digital Marketing: s.rana@mdx.ac.uk
Search Engine Optimisation Specialist employer: MIDDLESEX UNIVERSITY
Contact Detail:
MIDDLESEX UNIVERSITY Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Search Engine Optimisation Specialist
✨Tip Number 1
Network like a pro! Reach out to current employees at Middlesex University on LinkedIn. A friendly message can go a long way in getting insider info and maybe even a referral.
✨Tip Number 2
Show off your skills! Prepare a mini SEO project or case study that highlights your expertise. This could be a great conversation starter during interviews and shows you’re proactive.
✨Tip Number 3
Stay updated with the latest SEO trends. Follow industry blogs, join forums, and participate in webinars. Being knowledgeable about current practices will impress the hiring team.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team.
We think you need these skills to ace Search Engine Optimisation Specialist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the SEO Specialist role. Highlight your relevant experience, especially with SEO tools like Google Analytics and SEMrush. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about SEO and how you can contribute to our digital presence. Be sure to mention any specific projects or achievements that showcase your expertise.
Showcase Your Technical Skills: Since this role requires a solid understanding of technical SEO, don’t shy away from mentioning your experience with audits and site performance improvements. We love seeing candidates who can blend technical know-how with creativity!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team at Middlesex University!
How to prepare for a job interview at MIDDLESEX UNIVERSITY
✨Know Your SEO Stuff
Make sure you brush up on your SEO knowledge before the interview. Be ready to discuss your experience with tools like Google Analytics, SEMrush, and Google Search Console. Prepare examples of how you've used these tools to drive organic growth in previous roles.
✨Showcase Your Content Skills
Since this role involves creating and optimising content, be prepared to share samples of your writing or editing work. Highlight any successful campaigns where your content strategy led to increased visibility or engagement. This will demonstrate your editorial capability.
✨Understand the Bigger Picture
Familiarise yourself with Middlesex University's digital presence and their key academic programmes. Think about how your SEO strategies can align with their goals. Showing that you understand their mission and how you can contribute will set you apart.
✨Be Ready for Technical Questions
Expect questions about technical SEO aspects, such as site performance and crawlability. Brush up on your knowledge of search algorithms and ranking factors. Being able to discuss technical audits and improvements will show that you have the hands-on expertise they’re looking for.
