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- Tasks: Lead SEO strategies to boost our digital presence and drive organic growth.
- Company: Middlesex University, a diverse and inclusive workplace committed to equality.
- Benefits: Flexible working, family-friendly policies, and a supportive community.
- Why this job: Make a real impact on student recruitment through innovative SEO practices.
- Qualifications: 2+ years of SEO experience and proficiency with key SEO tools.
- Other info: Join a dynamic team dedicated to fostering an inclusive environment.
The predicted salary is between 30000 - 42000 £ per year.
Middlesex University is seeking an experienced and proactive SEO Specialist to strengthen our digital presence and drive sustainable organic growth. In this role, you will lead the development and delivery of SEO strategies that enhance visibility across key academic programmes, services, and priority content areas. Reporting to the Web Content Manager, you will collaborate closely with colleagues across Digital, Marketing, Admissions, and academic teams. You will conduct extensive keyword research, create and optimise content, support technical improvements, and provide analytics-led insights that guide decision-making. This is a hands-on role suited to someone who combines technical SEO expertise with strong editorial capability and a keen eye for user experience.
- Key responsibilities:
- Develop and deliver SEO strategies that increase organic traffic and search visibility.
- Conduct keyword research and optimise content across programme pages, landing pages, and articles.
- Produce and edit SEO-focused copy to support student recruitment.
- Perform technical audits and collaborate on improvements to site performance and crawlability.
- Monitor performance using Google Analytics, Search Console, and SEMrush, and report on KPIs.
- Support link-building, competitor analysis, and sector-specific SEO insights.
- Promote SEO best practices across the organisation.
- Essential experience and skills:
- 2+ years’ SEO experience.
- Strong proficiency with SEO tools (Google Analytics, Google Search Console, SEMrush).
- Solid understanding of search algorithms, ranking factors, and technical SEO.
- Excellent writing, editing, and analytical skills.
- Experience working cross-functionally within digital or marketing teams.
- Knowledge of GDPR, CMA guidelines, usability, and accessibility.
- Desirable:
- Experience with enterprise CMS, HTML/CSS, agile workflows, and/or higher education.
Equality, Diversity and Inclusion: Middlesex is committed to fostering an inclusive working environment. We encourage applications from underrepresented groups including people from Black, Asian and minority ethnic groups, disabled people, LGBTQ+ people, women, and gender non-conforming individuals. All recruitment decisions will be based on merit. We value diversity and strive to create a fairer, more equitable work environment for our staff and students.
Benefits and environment: We offer a range of family friendly, inclusive employment policies, flexible working arrangements, staff diversity networks, campus facilities and services to support staff from different backgrounds. Middlesex is home to a diverse community of professionals. We are a bronze award holder of the Athena Swan Charter and the Race Equality Charter, a Stonewall Top 100 employer and Gold award holder in 2023, and a Disability Confident Leader.
How to apply: For further information, please contact Swéta Rana, Head of Digital Marketing.
Search Engine Optimisation Specialist in London employer: MIDDLESEX UNIVERSITY
Contact Detail:
MIDDLESEX UNIVERSITY Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Search Engine Optimisation Specialist in London
✨Tip Number 1
Network like a pro! Reach out to current employees at Middlesex University on LinkedIn. A friendly message can go a long way in getting insider info and maybe even a referral.
✨Tip Number 2
Show off your skills! Prepare a mini SEO project or case study that highlights your expertise. This could be a great conversation starter during interviews and shows you’re proactive.
✨Tip Number 3
Stay updated with the latest SEO trends. Follow industry blogs, join forums, and participate in webinars. Being knowledgeable about current practices will impress your interviewers.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team.
We think you need these skills to ace Search Engine Optimisation Specialist in London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your SEO experience and how it aligns with the role at Middlesex University. We want to see how your skills can drive organic growth and enhance visibility!
Show Off Your Skills: Don’t hold back on showcasing your proficiency with SEO tools like Google Analytics and SEMrush. We love seeing concrete examples of how you've used these tools to achieve results in your previous roles.
Be Clear and Concise: When writing your application, keep it clear and to the point. We appreciate well-structured content that’s easy to read, just like the SEO-focused copy you’ll be producing in this role!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity at Middlesex University!
How to prepare for a job interview at MIDDLESEX UNIVERSITY
✨Know Your SEO Tools
Make sure you're well-versed in the SEO tools mentioned in the job description, like Google Analytics, Google Search Console, and SEMrush. Familiarise yourself with their features and how they can help you analyse and optimise content effectively.
✨Showcase Your Technical Skills
Prepare to discuss your technical SEO expertise. Be ready to explain how you've conducted audits, improved site performance, and tackled crawlability issues in past roles. Use specific examples to demonstrate your hands-on experience.
✨Highlight Your Collaborative Spirit
Since this role involves working closely with various teams, think of examples where you've successfully collaborated with others. Share how you’ve contributed to cross-functional projects and how you can promote SEO best practices across the organisation.
✨Prepare for Analytics Discussions
Be ready to talk about how you've used analytics to drive decision-making in your previous roles. Bring insights from past experiences where your data analysis led to successful SEO strategies or improvements in organic traffic.
