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- Tasks: Manage and optimise CRM data to enhance student recruitment strategies.
- Company: Join Middlesex University during an exciting CRM transformation.
- Benefits: 30 days annual leave, flexible working, and a supportive environment.
- Why this job: Make a real impact by using data to drive student engagement.
- Qualifications: Experience in CRM, strong analytical skills, and knowledge of data protection.
- Other info: Be part of a diverse community committed to equality and inclusion.
The predicted salary is between 35000 - 45000 £ per year.
Join Middlesex University at a pivotal moment in our CRM transformation and help shape a more insight‑led, data‑driven approach to student recruitment. We are seeking a highly analytical CRM Data and Insights Officer to manage, interpret and optimise data within our CRM systems, supporting targeted recruitment and conversion activity. Reporting to the CRM Communications Manager, you will play a critical role in delivering actionable insights that enhance campaign performance, improve segmentation strategy and inform decision‑making across the student journey. This role sits at the heart of our transition from legacy systems to a new enterprise CRM platform. You will ensure data integrity, governance and usability throughout this transformation, maintaining continuity while unlocking new analytical capability. Your work will directly influence how we personalise communications, score and manage leads, and identify opportunities to improve engagement and conversion rates. You will take ownership of CRM data quality, lead on segmentation strategy and ensure accuracy, consistency and compliance.
We value diversity and strive to create a fairer, more equitable work environment for our staff and students. We offer a range of family friendly, inclusive employment policies, flexible working arrangements, staff diversity networks, campus facilities and services to support staff from different backgrounds. Middlesex is home to a diverse community of professionals. We are a bronze award holder of the Athena Swan Charter and the Race Equality Charter, a Stonewall Top 100 employer and Gold award holder in 2023, and a Disability Confident Leader.
Responsibilities
- Working closely with Digital and Library Services, you will embed best practice in data management processes including deduplication, tagging, source tracking and lead scoring.
- By analysing behavioural, demographic and engagement data, you will identify key audience groups and optimisation opportunities across campaign journeys.
- You will produce regular and ad‑hoc performance reports, develop dashboards and visualisations, and translate complex datasets into clear, compelling narratives for stakeholders.
- Your ability to communicate insight effectively will empower colleagues across marketing, digital and events teams to make evidence‑based decisions.
Qualifications
- We are looking for candidates with substantial CRM experience, strong analytical capability and demonstrable expertise in segmentation, campaign analysis and data visualisation.
- You will be proficient in CRM databases, Excel and tools such as Power BI or similar reporting platforms.
- A strong understanding of GDPR and data protection principles is essential.
We offer 30 days' annual leave plus University closure days and Bank Holidays, flexible and hybrid working arrangements, and a supportive, inclusive environment committed to equality of opportunity. If you are detail‑oriented, insight‑driven and motivated by using data to deliver measurable impact, we encourage you to apply and help shape the future of CRM at Middlesex University.
CRM Data and Insights Officer employer: MIDDLESEX UNIVERSITY
Contact Detail:
MIDDLESEX UNIVERSITY Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Data and Insights Officer
✨Tip Number 1
Network like a pro! Reach out to current employees at Middlesex University on LinkedIn or through mutual connections. A friendly chat can give you insider info and might just get your foot in the door.
✨Tip Number 2
Prepare for the interview by diving deep into CRM trends and data analytics. Show us you’re not just familiar with the tools, but that you’re passionate about how they can transform student recruitment.
✨Tip Number 3
Bring your A-game to the interview by having examples ready of how you've used data to drive decisions in past roles. We love seeing candidates who can translate numbers into actionable insights!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining our team at Middlesex.
We think you need these skills to ace CRM Data and Insights Officer
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of CRM Data and Insights Officer. Highlight your analytical skills, CRM experience, and any relevant tools you've used like Power BI. We want to see how your background aligns with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about data-driven decision-making and how you can contribute to our CRM transformation. Keep it engaging and personal – we love a good story!
Showcase Your Analytical Skills: In your application, don’t just say you’re analytical; show us! Include examples of how you've used data to drive insights or improve campaign performance in previous roles. We’re all about actionable insights here at StudySmarter!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It’s the best way to ensure your application gets into the right hands. Plus, you’ll find all the details you need about the role and our values there!
How to prepare for a job interview at MIDDLESEX UNIVERSITY
✨Know Your Data
Make sure you brush up on your CRM knowledge and data management processes. Understand how deduplication, tagging, and lead scoring work, as these are key aspects of the role. Being able to discuss specific examples of how you've used data to drive decisions will impress the interviewers.
✨Showcase Your Analytical Skills
Prepare to demonstrate your analytical capabilities by discussing past experiences where you've interpreted complex datasets. Bring along examples of performance reports or dashboards you've created, and be ready to explain how your insights led to actionable outcomes.
✨Communicate Clearly
Since this role involves translating data into compelling narratives, practice explaining your insights in a clear and engaging way. Use simple language to describe complex concepts, and think about how you can tailor your communication style to different stakeholders.
✨Understand GDPR and Compliance
Familiarise yourself with GDPR and data protection principles, as they are crucial for this position. Be prepared to discuss how you ensure data integrity and compliance in your previous roles, and show that you take data governance seriously.