At a Glance
- Tasks: Lead impactful CRM communications to boost student recruitment and engagement.
- Company: Middlesex University, committed to diversity and inclusion.
- Benefits: Flexible working, family-friendly policies, and supportive campus facilities.
- Other info: Fast-paced environment with opportunities for professional growth.
- Why this job: Shape innovative communication strategies and make a real difference in students' lives.
- Qualifications: Experience in CRM, strong copywriting skills, and team leadership.
The predicted salary is between 40000 - 50000 € per year.
Middlesex University is seeking an experienced, efficient, and strategic CRM Communications Manager to lead the development and delivery of high-impact, data-driven communications supporting student recruitment, engagement and retention.
Responsibilities
- Manage the migration to a new CRM system, ensuring continuity of service.
- Optimize communications through enhanced automation, segmentation and personalisation.
- Lead a team of CRM professionals to design and manage end-to-end communication journeys across email, SMS, telephone and other outbound channels.
- Create compelling nurture campaigns, oversee audience segmentation and lead scoring.
- Ensure all communications align with the University’s brand, tone of voice and regulatory requirements (GDPR, CMA).
- Report and manage performance, using data and insights to test, measure and continuously improve campaign effectiveness.
- Analyse competitor activity and sector trends to shape innovative communication strategies.
- Maintain high quality and impact in a fast-paced environment, meeting deadlines while upholding excellent standards.
Qualifications
- Proven experience in CRM and email marketing platforms, including campaign automation.
- Strong stakeholder management skills and ability to work collaboratively with admissions, marketing and recruitment teams.
- Excellent copywriting and analytical skills.
- Highly organised, able to work well under pressure and manage multiple priorities.
- Experience leading, managing and motivating a growing team.
Diversity & Inclusion
We value diversity and strive to create a fairer, more equitable work environment for our staff and students.
Benefits
We offer a range of family‑friendly, inclusive employment policies, flexible working arrangements, staff diversity networks and campus facilities and services to support staff from different backgrounds.
CRM Communications Manager employer: MIDDLESEX UNIVERSITY
Middlesex University is an exceptional employer that prioritises diversity and inclusion, offering a supportive and flexible work environment for its staff. As a CRM Communications Manager, you will have the opportunity to lead innovative communication strategies while benefiting from professional growth opportunities and a collaborative culture that values your contributions. With access to family-friendly policies and campus facilities, working at Middlesex University means being part of a dynamic team dedicated to enhancing student engagement and success.
StudySmarter Expert Advice🤫
We think this is how you could land CRM Communications Manager
✨Tip Number 1
Network like a pro! Reach out to current employees at Middlesex University on LinkedIn. A friendly chat can give you insider info and might just get your foot in the door.
✨Tip Number 2
Show off your skills! Prepare a portfolio or case studies that highlight your experience with CRM systems and successful campaigns. This will help you stand out during interviews.
✨Tip Number 3
Practice makes perfect! Mock interviews with friends or mentors can help you refine your answers and boost your confidence. Focus on how you've used data to drive communication strategies.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you're genuinely interested in joining the team at Middlesex University.
We think you need these skills to ace CRM Communications Manager
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of CRM Communications Manager. Highlight your experience with CRM systems, email marketing, and any relevant campaigns you've led. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about student recruitment and engagement. Share specific examples of how you've used data-driven strategies in your previous roles to make an impact.
Showcase Your Team Leadership Skills:Since this role involves leading a team, don’t forget to mention your experience in managing and motivating others. We love seeing how you’ve fostered collaboration and driven results in your past positions.
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It’s the best way for us to keep track of your application and ensure it gets the attention it deserves!
How to prepare for a job interview at MIDDLESEX UNIVERSITY
✨Know Your CRM Inside Out
Make sure you’re well-versed in the CRM systems mentioned in the job description. Familiarise yourself with their features, especially around campaign automation and audience segmentation. This will show that you’re not just a candidate but someone who can hit the ground running.
✨Showcase Your Communication Skills
Prepare examples of your past work where you’ve crafted compelling communications. Whether it’s email campaigns or SMS outreach, be ready to discuss how you tailored messages for different audiences. This will highlight your copywriting skills and understanding of effective communication strategies.
✨Data-Driven Mindset
Be prepared to talk about how you’ve used data to drive decisions in previous roles. Discuss specific metrics you’ve tracked and how they influenced your campaigns. This will demonstrate your analytical skills and ability to continuously improve campaign effectiveness.
✨Team Leadership Experience
Since the role involves leading a team, come equipped with examples of how you’ve motivated and managed teams in the past. Share stories that illustrate your collaborative approach and how you’ve worked with various stakeholders, like admissions and marketing teams, to achieve common goals.
