Faculty Marketing Officer in London

Middlesex University is seeking a dynamic and proactive Faculty Marketing Officer to act as the key marketing business partner for an assigned academic faculty. Reporting to the Faculty Marketing Manager, the Faculty Marketing Officer will play a pivotal role in aligning the University's Student Recruitment, Marketing & Communications directorate with faculty priorities, student recruitment targets and academic strengths.

This position is crucial in supporting the Faculty to achieve its student recruitment objectives across undergraduate, postgraduate and non-standard provision, including CPD programmes and apprenticeships. The Faculty Marketing Officer will develop an in-depth understanding of their assigned faculty's subject portfolio, competitive landscape and target audiences. This insight will inform tailored, data-driven marketing and recruitment plans that enhance brand positioning, student engagement and overall reputation.

Responsibilities

• Act as the primary liaison between the directorate and faculty, building strong, trusted relationships with academic and professional services colleagues.
• Collaborate with faculty through proactive engagement, including drop-in sessions, to identify opportunities, address challenges and ensure marketing activity is coordinated, impactful and aligned to institutional goals.
• Produce and deliver integrated marketing and recruitment plans at faculty, department and course level in partnership with digital, CRM, web, content and PR teams.
• Contribute to the development of CRM campaigns to ensure alignment with faculty priorities and maximise impact across the prospective student journey.
• Act as the principal source of marketing content for the faculty, producing creative, high-quality copy tailored to specific audiences and channels.
• Manage the production of faculty marketing materials online and offline; oversee website content to remain engaging and up to date; coordinate content on third-party platforms.
• Identify stories with PR potential and liaise with the PR team to enhance visibility and reputation.
• Use data and market insight to inform planning, set measurable KPIs and report on the effectiveness and impact of marketing activities.
• Monitor competitor activity within relevant subject areas and use insights to strengthen the faculty's market presence and distinctiveness.
• Coordinate and advise on the faculty's presence at Open Days, Offer Holder Days and other recruitment-focused events, in person and online; propose enhancements to maximise impact.
• Manage relationships with partners and third parties linked to course provision and marketing within the faculty; produce activity reports for faculty stakeholders; share best practice with other Faculty Marketing Officers.

Open Days and Events

• In collaboration with events and recruitment teams, coordinate the faculty's presence at Open Days, Offer Holder Days and other recruitment-focused events, both in-person and online, and maximise their marketing impact.

Relationships and Collaboration

• Act as the principal source of marketing content for the faculty; work with colleagues across the directorate and with other Faculty Marketing Officers to share best practice and identify opportunities for joint initiatives.

Data, Evaluation and Reporting

• The Faculty Marketing Officer will use data and market insight to inform planning, set KPIs and report on activity effectiveness. Monitor competitor activity to strengthen the faculty's market presence and distinctiveness.

Administration and Contacts

• The role involves managing relationships with partners and third parties linked to course provision and marketing within the faculty, and producing activity reports for faculty stakeholders.

How to Apply and Contact

For further information or an informal discussion about the role, please contact Ellen Clemo, Marketing Manager, e.clemo@mdx.ac.uk

Equality, Diversity and Inclusion

Middlesex is committed to fostering an inclusive working environment. We encourage applications from underrepresented groups including people from Black, Asian and minority ethnic groups, disabled people, LGBTQ+ people, women, and gender non-conforming individuals. All recruitment decisions will be based on merit. We value diversity and strive to create a fairer, more equitable work environment for our staff and students.

Middlesex is home to a diverse community of professionals. We are a bronze award holder of the Athena Swan Charter and the Race Equality Charter, a Stonewall Top 100 employer and Gold award holder in 2023, and a Disability Confident Leader.

Organization and Salary

Faculty/Executive: Global Marketing & Recruitment
Company: MU Services Ltd
Starting Salary: £37,357 to £42,653 per annum