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- Tasks: Lead innovative marketing strategies and campaigns to boost student recruitment and brand awareness.
- Company: Middlesex University is a diverse institution committed to inclusivity and excellence in education.
- Benefits: Enjoy flexible working arrangements, family-friendly policies, and a supportive community.
- Why this job: Make a real impact in higher education marketing while leading a creative team.
- Qualifications: Seeking strategic thinkers with strong leadership skills and a passion for marketing.
- Other info: Middlesex values diversity and encourages applications from underrepresented groups.
The predicted salary is between 28800 - 43200 £ per year.
Job Description
Are you ready to lead powerful marketing and content strategies that drive real results?
As Head of Marketing and Content, you’ll take charge of developing and delivering innovative, data-driven campaigns that boost student recruitment, build brand awareness, and engage stakeholders. You’ll play a key role in helping the University achieve its strategic goals and recruitment targets. In this leadership role, you’ll guide a multidisciplinary team of marketing and content professionals, bringing creativity, focus and ambition to everything you do. You’ll collaborate with colleagues across academic and professional services to ensure the University’s values, story and reputation are reflected consistently and compellingly across all channels. Whether you’re leading content strategy, overseeing campaigns, or analysing performance data, your work will directly impact the way we connect with prospective students and the wider community. If you’re a strategic thinker with bold ideas, strong leadership skills and a passion for higher education marketing, this is your opportunity to make a real difference. Bring your vision to life—apply now!
If you wish to discuss the job in further detail please contact Justin Scott, Director of Student Recruitment, Marketing & Communications, via email at:j.r.scott@mdx.ac.uk
Middlesex is committed to fostering an inclusive working environment. We encourage applications from underrepresented groups including people from Black, Asian and minority ethnic groups, disabled people, LGBTQ+ people, women, and gender non-conforming individuals. All recruitment decisions will be based on merit.
We value diversity and strive to create a fairer, more equitable work environment for our staff and students.
We offer a range of family friendly, inclusive employment policies, flexible working arrangements, staff diversity networks, campus facilities and services to support staff from different backgrounds.
Middlesex is home to a diverse community of professionals. We are a bronze award holder of the Athena Swan Charter and the Race Equality Charter, a Stonewall Top 100 employer and Gold award holder in 2023, and a Disability Confident Leader.
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Head of Marketing and Content employer: Middlesex University London
Contact Detail:
Middlesex University London Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Marketing and Content
✨Tip Number 1
Familiarise yourself with the latest trends in higher education marketing. Understanding what works in this sector will help you demonstrate your strategic thinking and creativity during discussions.
✨Tip Number 2
Network with professionals in the field of marketing and content creation, especially those who have experience in higher education. This can provide you with insights and potentially valuable connections that could support your application.
✨Tip Number 3
Prepare to discuss specific campaigns you've led or contributed to in the past. Be ready to share metrics and outcomes that showcase your ability to drive results, as this role is heavily focused on data-driven strategies.
✨Tip Number 4
Research Middlesex University’s current marketing strategies and content initiatives. Being knowledgeable about their existing efforts will allow you to propose innovative ideas that align with their goals during your interview.
We think you need these skills to ace Head of Marketing and Content
Some tips for your application 🫡
Understand the Role: Thoroughly read the job description for the Head of Marketing and Content position. Identify key responsibilities and required skills, and think about how your experience aligns with these.
Tailor Your CV: Customise your CV to highlight relevant marketing and leadership experience. Use specific examples that demonstrate your ability to lead teams and develop successful campaigns.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for higher education marketing. Discuss your strategic thinking and bold ideas, and explain how you can contribute to the university's goals.
Showcase Data-Driven Success: In your application, include examples of data-driven campaigns you've led. Highlight measurable results to demonstrate your impact on student recruitment and brand awareness.
How to prepare for a job interview at Middlesex University London
✨Showcase Your Strategic Thinking
As the Head of Marketing and Content, you'll need to demonstrate your ability to think strategically. Prepare examples of past campaigns where you used data-driven insights to inform your decisions and achieved measurable results.
✨Highlight Leadership Experience
This role requires strong leadership skills. Be ready to discuss your experience in leading teams, managing projects, and fostering collaboration across departments. Share specific instances where your leadership made a significant impact.
✨Understand the University’s Values
Familiarise yourself with the university's mission and values. During the interview, articulate how your vision aligns with theirs and how you can contribute to enhancing their brand awareness and student recruitment efforts.
✨Prepare for Performance Analysis Questions
Expect questions about how you analyse campaign performance. Be prepared to discuss the metrics you consider important, tools you use for analysis, and how you translate data into actionable strategies for improvement.