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- Tasks: Shape and deliver impactful communications for prospective students using a new CRM platform.
- Company: Join Middlesex University during an exciting digital transformation phase.
- Benefits: Inclusive workplace, flexible working arrangements, and diverse community support.
- Why this job: Make a real difference in student recruitment through innovative marketing strategies.
- Qualifications: Experience in marketing communications and hands-on CRM expertise required.
- Other info: Opportunity to work with diverse teams and enhance your professional skills.
The predicted salary is between 30000 - 40000 £ per year.
Are you an experienced marketing communications professional with strong CRM expertise and a passion for data-driven engagement? Join Middlesex University at an exciting moment of digital transformation as we transition from legacy systems to a new enterprise CRM platform. As CRM Communications Officer, you will play a pivotal role in shaping and delivering targeted, high-impact communications across the prospective student journey.
Reporting to the CRM Communications Manager, you will plan, build and optimise multi-channel campaigns that drive engagement, nurture leads and increase conversion at every stage of recruitment. You will take ownership of email marketing and online conversion campaigns, managing audience segmentation, personalisation, A/B testing, delivery and performance analysis.
Working closely with marketing and events teams, you will create compelling, audience-focused content that reflects the University’s key messages and competitive strengths. From recruitment event campaigns to automated nurture journeys, your work will directly influence student decision-making.
A key focus of the role will be supporting the migration of communications and workflows into our enterprise CRM environment, ensuring continuity, accuracy and enhanced capability. You will apply strong CRM process knowledge, including segmentation and lead management, while maintaining meticulous attention to data integrity, compliance (including GDPR), and campaign performance reporting.
You will build effective relationships with academic departments, professional services, digital teams and the Students’ Union to source engaging content and ensure a cohesive cross-channel experience spanning email, SMS, web and social platforms.
We are seeking candidates with substantial experience in marketing communications and hands-on CRM use. You will bring excellent copywriting skills, strong organisational and project management ability, and confidence working with complex stakeholder groups. Experience with enterprise CRM systems such as Microsoft Dynamics and knowledge of the higher education sector are desirable.
Middlesex is committed to fostering an inclusive working environment. We encourage applications from underrepresented groups including people from Black, Asian and minority ethnic groups, disabled people, LGBTQ+ people, women, and gender non-conforming individuals. All recruitment decisions will be based on merit.
We value diversity and strive to create a fairer, more equitable work environment for our staff and students. We offer a range of family friendly, inclusive employment policies, flexible working arrangements, staff diversity networks, campus facilities and services to support staff from different backgrounds.
Middlesex is home to a diverse community of professionals. We are a bronze award holder of the Athena Swan Charter and the Race Equality Charter, a Stonewall Top 100 employer and Gold award holder in 2023, and a Disability Confident Leader.
CRM Communications Officer employer: Middlesex University London
Contact Detail:
Middlesex University London Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Communications Officer
✨Tip Number 1
Network like a pro! Reach out to current employees at Middlesex University on LinkedIn or through mutual connections. A friendly chat can give you insider info and might just get your foot in the door.
✨Tip Number 2
Show off your skills! Prepare a portfolio or case studies that highlight your CRM campaigns and marketing communications successes. This will help you stand out during interviews and showcase your hands-on experience.
✨Tip Number 3
Be ready to discuss data! Since this role is all about data-driven engagement, brush up on your knowledge of segmentation, A/B testing, and performance analysis. Be prepared to share how you've used these in past roles.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you're genuinely interested in joining the team at Middlesex University.
We think you need these skills to ace CRM Communications Officer
Some tips for your application 🫡
Show Off Your CRM Skills: Make sure to highlight your CRM expertise in your application. We want to see how you've used data-driven strategies to engage audiences and drive conversions. Share specific examples of campaigns you've managed and the impact they had!
Tailor Your Content: When writing your application, tailor your content to reflect the job description. Use keywords from the posting to demonstrate that you understand what we're looking for. This shows us you're not just sending a generic application!
Be Clear and Concise: Keep your application clear and to the point. We appreciate well-structured writing that gets straight to the heart of your experience and skills. Avoid fluff and focus on what makes you a great fit for the role!
Apply Through Our Website: Don't forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about what we do at Middlesex University.
How to prepare for a job interview at Middlesex University London
✨Know Your CRM Inside Out
Make sure you brush up on your CRM knowledge, especially if you've worked with systems like Microsoft Dynamics. Be ready to discuss how you've used CRM tools in past roles to drive engagement and manage leads effectively.
✨Showcase Your Copywriting Skills
Prepare examples of your best copywriting work that demonstrate your ability to create compelling content. Think about how you can tailor your writing style to resonate with prospective students and reflect the university's key messages.
✨Understand the Student Journey
Familiarise yourself with the prospective student journey and think about how your role as a CRM Communications Officer can influence decision-making at each stage. Be prepared to share ideas on how to optimise multi-channel campaigns for better engagement.
✨Emphasise Collaboration and Relationship Building
Highlight your experience working with various stakeholders, such as academic departments and marketing teams. Discuss how you’ve built effective relationships in the past and how you plan to ensure a cohesive cross-channel experience in this role.