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- Tasks: Create and optimise email campaigns to engage and nurture prospective students.
- Company: Join Middlesex University during an exciting digital transformation.
- Benefits: Flexible working, inclusive policies, and a supportive community.
- Why this job: Make a real impact on student recruitment through innovative marketing strategies.
- Qualifications: Experience in marketing communications and CRM systems is essential.
- Other info: Diverse and inclusive workplace with excellent career development opportunities.
The predicted salary is between 30000 - 40000 £ per year.
Are you an experienced marketing communications professional with strong CRM expertise and a passion for data-driven engagement? Join Middlesex University at an exciting moment of digital transformation as we transition from legacy systems to a new enterprise CRM platform. As CRM Communications Officer, you will play a pivotal role in shaping and delivering targeted, high-impact communications across the prospective student journey.
Reporting to the CRM Communications Manager, you will plan, build and optimise multi-channel campaigns that drive engagement, nurture leads and increase conversion at every stage of recruitment. You will take ownership of email marketing and online conversion campaigns, managing audience segmentation, personalisation, A/B testing, delivery and performance analysis.
Working closely with marketing and events teams, you will create compelling, audience-focused content that reflects the University’s key messages and competitive strengths. From recruitment event campaigns to automated nurture journeys, your work will directly influence student decision-making.
A key focus of the role will be supporting the migration of communications and workflows into our enterprise CRM environment, ensuring continuity, accuracy and enhanced capability. You will apply strong CRM process knowledge, including segmentation and lead management, while maintaining meticulous attention to data integrity, compliance (including GDPR), and campaign performance reporting.
You will build effective relationships with academic departments, professional services, digital teams and the Students’ Union to source engaging content and ensure a cohesive cross-channel experience spanning email, SMS, web and social platforms.
We are seeking candidates with substantial experience in marketing communications and hands-on CRM use. You will bring excellent copywriting skills, strong organisational and project management ability, and confidence working with complex stakeholder groups. Experience with enterprise CRM systems such as Microsoft Dynamics and knowledge of the higher education sector are desirable.
Middlesex is committed to fostering an inclusive working environment. We encourage applications from underrepresented groups including people from Black, Asian and minority ethnic groups, disabled people, LGBTQ+ people, women, and gender non-conforming individuals. All recruitment decisions will be based on merit. We value diversity and strive to create a fairer, more equitable work environment for our staff and students.
We offer a range of family friendly, inclusive employment policies, flexible working arrangements, staff diversity networks, campus facilities and services to support staff from different backgrounds. Middlesex is home to a diverse community of professionals. We are a bronze award holder of the Athena Swan Charter and the Race Equality Charter, a Stonewall Top 100 employer and Gold award holder in 2023, and a Disability Confident Leader.
CRM Campaigns Specialist - Email & Lead Nurturing employer: Middlesex University London
Contact Detail:
Middlesex University London Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Campaigns Specialist - Email & Lead Nurturing
✨Tip Number 1
Network like a pro! Reach out to current employees at Middlesex University on LinkedIn or through mutual connections. A friendly chat can give you insider info and might just get your foot in the door.
✨Tip Number 2
Show off your skills! Prepare a portfolio or case studies showcasing your previous CRM campaigns and email marketing successes. This will help you stand out during interviews and demonstrate your hands-on experience.
✨Tip Number 3
Be ready to discuss data! Since this role is all about data-driven engagement, brush up on your knowledge of segmentation, A/B testing, and performance analysis. Be prepared to share how you've used these strategies in past roles.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you're genuinely interested in joining the team at Middlesex University.
We think you need these skills to ace CRM Campaigns Specialist - Email & Lead Nurturing
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your CRM expertise and marketing communications experience. We want to see how your skills align with the role, so don’t hold back on showcasing your relevant achievements!
Show Off Your Copywriting Skills: Since this role involves creating compelling content, use your application to demonstrate your copywriting prowess. Keep it engaging and clear, just like you would for prospective students in your campaigns!
Highlight Your Data-Driven Approach: We’re all about data-driven engagement, so make sure to mention any experience you have with A/B testing, audience segmentation, and performance analysis. Show us how you’ve used data to drive successful campaigns in the past!
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, it’s super easy!
How to prepare for a job interview at Middlesex University London
✨Know Your CRM Inside Out
Make sure you brush up on your CRM knowledge, especially if you've worked with systems like Microsoft Dynamics. Be ready to discuss how you've used CRM tools in past campaigns and how they can enhance engagement and lead nurturing.
✨Showcase Your Copywriting Skills
Prepare examples of your best copywriting work. Whether it's email campaigns or social media posts, be ready to explain how your writing has driven engagement and conversions. Highlight your ability to tailor messages for different audiences.
✨Demonstrate Data-Driven Decision Making
Be prepared to talk about how you've used data to inform your marketing strategies. Discuss specific metrics you've tracked, A/B testing you've conducted, and how you've optimised campaigns based on performance analysis.
✨Build Relationships with Stakeholders
Think about how you've collaborated with various teams in the past. Be ready to share examples of how you've built effective relationships with academic departments or digital teams to create cohesive campaigns that resonate with prospective students.