At a Glance
- Tasks: Manage and grow relationships with catering accounts while introducing innovative products.
- Company: Established manufacturer of professional catering equipment with a strong market presence.
- Benefits: Competitive salary, company car, 25 days holiday, and private medical insurance.
- Other info: Opportunity for career growth in a supportive and engaging environment.
- Why this job: Join a dynamic team and make a real impact in the foodservice industry.
- Qualifications: Experience in hospitality or foodservice sales, with a background in kitchen operations.
The predicted salary is between 36450 - 44550 £ per year.
- Reference #:1727942-JB13Location(s)
- Bristol, South West Salary:45000 - 50000Sector(s)
- Foodservice Type: Permanent
- Posted On:17/07/2026Contact: Jake Birch
Area Sales Manager – Catering Equipment Territory: Bristol, Bath, Wiltshire, Gloucestershire, Herefordshire, Worcestershire and South East Wales Salary: 45,000–50,000
OTE: 12,000, plus bonus for achieving KPIs
Benefits: Company car, 25 days’ holiday plus bank holidays and comprehensive private medical insurance.
The opportunity We are recruiting an Area Sales Manager for an established manufacturer of professional catering equipment.
This is an excellent opportunity for a commercially driven, personable sales professional with experience in the catering, hospitality or foodservice sector.
You will manage an established territory, developing existing accounts by identifying opportunities to introduce additional products and grow overall sales.
The role involves working closely with catering-equipment dealers, developing accounts and providing practical product demonstrations, helping customers understand how the equipment can improve their operations.
Key responsibilities
- Manage and develop relationships with existing accounts
- Identify opportunities to increase account value
- Introduce customers to additional products across the equipment range
- Conduct professional, engaging product demonstrations
- Support accounts with customer meetings, demonstrations and sales activity
- Develop a strong understanding of customers’ operational requirements
- Work towards agreed sales targets and performance KPIs
- Plan and manage a large geographical territory effectively
- Provide regular updates on activity, opportunities and market developments The ideal candidate
- Experience selling into the hospitality, catering or foodservice sectors.
- A thorough understanding of commercial kitchen operations, particularly back-of-house food preparation.
- A background as a Head Chef, Chef, Catering Manager or other operational foodservice professional who has successfully transitioned into sales, or previous experience working for a manufacturer or distributor in a foodservice environment.
- Experience managing an established sales territory while developing new business opportunities.
- Excellent commercial awareness, negotiation skills and the ability to influence purchasing decisions across multiple stakeholder groups.
- Your Consultant Jake Birch
- Tel: Email: jake. birch@midas-selection. com
Area Sales Manager in Bristol employer: Midas Selection
As an Area Sales Manager with our established manufacturer of professional catering equipment, you will thrive in a supportive and dynamic work culture that prioritises employee growth and development. With competitive benefits including a company car, generous holiday allowance, and comprehensive private medical insurance, we are committed to ensuring our team members feel valued and motivated. Located in the vibrant South West, this role offers the unique advantage of engaging with a diverse range of clients while enjoying the beautiful surroundings of Bristol and its neighbouring areas.
StudySmarter Expert Advice🤫
We think this is how you could land Area Sales Manager in Bristol
✨Leverage Your Network
In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!
✨Show Your Skills Through Real-World Results
When targeting a full-time role like Area Sales Manager at Midas Selection, presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!
✨Engage with Sales Communities
Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.
✨Direct Applications Matter
While we all know the online application route, consider sending direct applications to companies you admire, including Midas Selection. Tailor your message to explain why you’re drawn to them and how you can contribute as a Area Sales Manager. Sometimes, a personal touch can grab attention faster than a generic application!
We think you need these skills to ace Area Sales Manager in Bristol
Some tips for your application 🫡
Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!
Tailor Your Message for Midas Selection:When writing your cover letter, make sure to tailor your message specifically for Midas Selection. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!
Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!
Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!
How to prepare for a job interview at Midas Selection
✨Know Your Sales Methodologies
Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show Midas Selection that you understand the role and can hit the ground running in the sales game.
✨Demonstrate Your Deal-Making Skills
Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show Midas Selection that you’re not just about numbers but also about building lasting connections in business development.
✨Prepare for Role-Play Scenarios
In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!
✨Align Your Goals with the Company’s Vision
Take a moment to reflect on how your career ambitions align with Midas Selection’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.
