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- Tasks: Prospect and secure new customers in the HoReCa industry through face-to-face visits.
- Company: Family-owned coffee wholesaler supporting independent businesses across the UK and Europe.
- Benefits: Company car, laptop, phone, bonuses, and generous annual leave.
- Why this job: Join a dynamic team and make a real impact in the coffee industry.
- Qualifications: Sales experience with a 'hunter' mentality and strong relationship-building skills.
- Other info: Exciting opportunities for growth in a supportive environment.
The predicted salary is between 35000 - 35000 ÂŁ per year.
Location: Reading
Salary: £35,000 – £35,000 per annum, OTE £43,000 – £45,000
Type: Permanent
Posted On: 07/01/2026
Company: We are a family‑owned coffee wholesaler in the UK with branded support in Europe, supporting independent businesses in the HoReCa industry.
Role Overview: You will work in the HoReCa and Business division, prospecting and securing new customers, developing relationships with both HoReCa and business clients, primarily by door‑knocking and face‑to‑face visits within the designated patch.
Key Responsibilities:
- Prospect and secure new customers (independent hotels, restaurants and local businesses).
- Introduce the company’s offering, service and support.
- Build and maintain relationships with existing accounts and partners.
- Increase revenue by introducing new lines and expanding existing listings.
- Work within an established account base of HoReCa and SME businesses.
Qualifications:
- Sales background with a “hunter” mentality.
- Experience in coffee or related food, drink, catering equipment; capital equipment sales also acceptable.
- Strong sales techniques, genuine character, and relational approach.
- Valid driving licence and strong IT skills.
Benefits:
- Company car, laptop, phone.
- Quarterly paid bonus and yearly performance bonus.
- 22 days annual leave plus bank holidays; travel expenses paid.
Contact: Nikki Sanders, Area Sales Manager – Coffee Wholesaler – Berkshire
Mobile: [phone]
Email: nikki.sanders@midas-selection.com
Upload Vacancy in Reading employer: Midas Selection Ltd
Contact Detail:
Midas Selection Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Upload Vacancy in Reading
✨Tip Number 1
Get out there and network! Attend industry events, trade shows, or local meet-ups related to the HoReCa sector. It's all about making connections and showing your face – you never know who might be looking for a Business Development Manager like you!
✨Tip Number 2
Don’t underestimate the power of social media. Use platforms like LinkedIn to connect with potential employers and showcase your expertise in sales and the coffee industry. Share relevant content and engage with others to build your online presence.
✨Tip Number 3
Practice your pitch! When you’re door-knocking or meeting clients face-to-face, having a solid introduction ready can make all the difference. Be clear about what you offer and how it benefits them – keep it conversational and genuine.
✨Tip Number 4
Apply through our website! We love seeing candidates who are proactive and take the initiative. Plus, it gives you a chance to showcase your enthusiasm for the role right from the start. Don’t miss out on this opportunity!
We think you need these skills to ace Upload Vacancy in Reading
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Business Development Manager role. Highlight your sales experience, especially if you've worked in the HoReCa industry or have a 'hunter' mentality. We want to see how your skills match what we're looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about coffee and how you can help us grow our customer base. Be genuine and let your personality come through – we love a good story!
Showcase Your Achievements: When detailing your past roles, focus on your achievements rather than just responsibilities. Did you increase sales or secure new clients? We want to know how you made an impact in your previous positions!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates. Plus, it shows us you’re keen to join our team!
How to prepare for a job interview at Midas Selection Ltd
✨Know Your Product
Before the interview, make sure you understand the company's coffee offerings and how they support independent businesses in the HoReCa industry. This knowledge will help you demonstrate your genuine interest and ability to connect with potential clients.
✨Showcase Your Sales Skills
Prepare specific examples from your past experiences that highlight your 'hunter' mentality and strong sales techniques. Be ready to discuss how you've successfully secured new customers or expanded existing accounts, as this will resonate well with the interviewers.
✨Build Rapport
Since the role involves face-to-face interactions, practice building rapport during the interview. Use a friendly tone, maintain eye contact, and show enthusiasm for the role. This will reflect your relational approach and ability to connect with clients.
✨Ask Insightful Questions
Prepare thoughtful questions about the company’s growth plans, challenges in the HoReCa sector, or their approach to customer relationships. This shows that you're not only interested in the position but also invested in the company's success.
