At a Glance
- Tasks: Lead on-site merchandising for Microsoft Store, shaping shopping experiences across EMEA and LATAM.
- Company: Join Microsoft, a global leader in technology and innovation.
- Benefits: Competitive salary, flexible work options, and opportunities for professional growth.
- Other info: Dynamic role with a focus on data-driven improvements and global collaboration.
- Why this job: Make a real impact by blending merchandising leadership with AI-driven optimisation.
- Qualifications: 10+ years in ecommerce, strong leadership, and hands-on AI tools experience required.
The predicted salary is between 75600 - 92400 £ per year.
Overview
You lead regional on-site merchandising for Microsoft Store across EMEA and LATAM, shaping shopping experiences and product storytelling.
You manage an outsourced team and AI agents to boost conversion and AOV while aligning with regional strategy.
You collaborate with cross-functional partners to drive launches, offers, and testing campaigns.
You’ll drive data-driven improvements and share insights to influence global store strategy.
This is a high-impact, fast-paced role that blends merchandising leadership with AI-enabled optimization.
Responsibilities
- Lead on-site marketing and online merchandising for Microsoft Store sites in EMEA and LATAM, aligning with regional goals.
- Define on-site marketing strategy, visual merchandising plan, and product storytelling across the catalog.
- Manage outsourced site merchandisers and vendors, shifting from manual to high-value activities as AI agents take on routine work.
- Build and deploy AI agents for authoring, publishing checks, pricing, promotions, personalization and testing; set rules and governations.
- Review AI-generated outputs for fairness, bias, and compliance; ensure human sign-off where required.
- Translate customer and business needs into clear specs for features like templates, navigation, bundles, and add-ons.
- Drive key web performance metrics (conversion, AOV, attach) to hit revenue and margin targets.
- Contribute to experimentation and personalization strategies with regional and global teams.
- Foster cross-functional alignment with Production Operations and other stakeholders to improve campaigns and lifecycle management.
- Provide input to online marketing for campaign consistency, product roadmap, and regional plans.
- Collaborate with local and corporate teams to advance online marketing roadmap and derive deep business insights.
- Influence global features, platform improvements, and best practices across Site Merchandising, Planning, and Engineering.
- Improve tools, processes, and ways of working; adapt priorities as needs change and scale.
- Operate with a data-driven mindset, establishing KPIs across the customer journey and regional reporting cadence.
- Lead testing culture and run A/B tests with an AI optimization engine, ensuring robust test practices.
- Leverage customer feedback to improve product value proposition and searchability, including AI assistants and search engines.
- Deliver market insights to stakeholders to shape global online strategy and share learnings broadly.
- Mentor and share best practices with worldwide peers and partners, including AI-driven approaches.
- Key requirements
- 10+ years in ecommerce/site merchandising, with leadership experience across consumer and SMB segments
- Deep expertise in digital/ecommerce marketing and sales, converting insights into executable programs
- Hands-on experience with AI tools/agents: setting limits, reviewing outputs, and determining accept/reject.
- Experience using AI-influenced authoring tools (e. g., AEM) for quick updates
- Proven ability to write clear requirements and own a product plan
- Strong stakeholder management across market and corporate teams
- Ability to collaborate with peers worldwide to scale marketing/merchandising guidance
- Strong analytics skills with experience in web analytics and sales data; comfortable with Adobe Analytics, Contentsquare, Power BI
- Experience structuring product data for machines; knowledge of search and SEO
- Adaptable to changing priorities and new tools/models
- Excellent communication, organizational, and project management skills
- Entrepreneurial, customer- and brand-focused with Microsoft values
- Bachelor's or Master's degree
- strong communication
- cross-functional collaboration
- analytical mindset
- Adobe Analytics
- Contentsquare
- Power BI
EMEA Site Merchandising Lead in London employer: Microsoft
At Microsoft, we pride ourselves on being an exceptional employer, particularly for the role of AI Business Solution Sales Manager. Our culture is rooted in innovation, inclusivity, and continuous learning, providing employees with ample opportunities for professional growth while working in a dynamic, fast-paced environment. With a strong focus on collaboration and customer success, our team members are empowered to make a meaningful impact, supported by industry-leading resources and a commitment to employee development.
