EMEA Site Merchandising Lead in City of Westminster

with overall product and regional strategy. You will work in close partnership with EMEA site merchandisers, and with global, regional and local teams, to optimise selling and the execution of compelling marketing, storytelling, offers, updates and product launches. You will develop and share deep business and customer insights to inform Microsoft Store strategy and tactics and to guide buying page optimisation. A growing part of this role is building and adopting AI agents to take on routine merchandising work such as page building, everyday edits, publishing checks and always-on optimisation. You will decide where agents can help, set the rules and limits they work within, review what they produce, and reinvest the time saved in strategy, requirements and testing.

• Align with the Regional Digital Store Lead, sub-regional Digital Store Leads, the Regional Go-To-Market Lead, demand generation partners and regional category management on business goals and key priorities.
• Define the on-site marketing strategy and priorities, bring the store's business priorities and customer value proposition to life, simplify customer journeys and strengthen product storytelling. Create a full plan for visual merchandising across everything we sell online.
• Manage the outsourced and vendor team of site merchandisers, aligning their work to business targets and site performance measures, and shifting effort from manual production to higher value merchandising as agents take on routine tasks.
• Build and adopt AI agents for routine work across authoring, publishing checks, pricing, promotions, personalisation and testing. Set the rules and limits for what an agent can decide on its own and what needs a person to sign off
• Review what the agents recommend, approve or reject it, check the analysis behind it before acting, and watch for fairness, bias, brand safety and compliance risk in automated decisions.
• Turn what customers and the business need into clear requirements, and write specs for new features such as page templates, navigation, wayfinding, financing, bundles and add-ons so engineers and agents can build them once for the whole catalogue rather than product by product.
• Drive growth against key web performance measures such as conversion rate, average order value and attach, to meet unit, revenue and contribution margin targets and customer satisfaction goals.
• Contribute to experimentation and personalisation strategy, capability development and successful rollout together with EMEA and global stakeholders.
• Build strong cross-functional engagement and priority alignment with the Regional Production Operations team. Find and put in place process improvements that increase efficiency across campaigns, promotions, product launches, lifecycle management and sales optimisation.
• Provide input to online marketing so that store campaigns, offers and the product roadmap stay consistent across marketing channels and online.
• Partner with local and corporate category and marketing teams to drive the online marketing roadmap and develop deep business and customer insight.
• Provide input on global features, capability and platform improvements with the wider Site Merchandising team, Planning and Engineering. Drive improvements to tools, processes and ways of working with key stakeholders, including Production Operations and Operations Program Management.
• Adapt the team's priorities, structure and ways of working as business needs,