At a Glance
- Tasks: Lead B2B marketing strategies and create engaging content to build brand awareness.
- Company: Join MicroLub, a pioneering company in next-gen protein technologies.
- Benefits: Opportunity for real impact, diverse environment, and growth in a science-led business.
- Other info: Dynamic role with ownership and collaboration across innovative teams.
- Why this job: Shape the future of food while driving genuine growth opportunities.
- Qualifications: Experience in B2B marketing, lead generation, and strong storytelling skills.
The predicted salary is between 40500 - 49500 £ per year.
Build the brand. Create demand. Help shape the future of food.
Micro Lub is looking for a proactive, commercially minded B2B Marketing Manager to build our brand with the audiences that matter and turn engagement into genuine growth opportunities.
We are developing next-generation protein technologies for fat and oil replacement, helping food businesses create products that meet changing consumer and market needs.
This role offers the opportunity to take ownership of how that story reaches the market and how interest develops into customer conversations.
Working with our Marketing Director and closely alongside the commercial, innovation and technical teams, you will lead the day-to-day activation of our B2B marketing strategy.
Your initial focus will include SMEs with the capability and ambition to commercialise new products within the next 12–18 months.
The Opportunity
This is a broad, hands-on role with real ownership.
You will connect brand building, audience insight, CRM, content, events and earned media into an integrated demand-generation programme.
You will have the freedom to shape how Micro Lub shows up, while working with experts whose science has a compelling commercial story to tell.
- What You’ll Own
- Activate the marketing strategy through integrated B2B campaigns that build awareness, credibility and preference among priority audiences.
- Develop the CRM and marketing database, including segmentation, target-account development, data capture and meaningful performance reporting.
- Create lead-generation and nurture journeys that move prospects from awareness to qualified commercial engagement.
- Own Linked In as our key always-on brand channel, building a consistent editorial programme that grows relevant reach, engagement and inbound interest.
- Turn complex science and product capability into persuasive customer stories, presentations, case studies, brochures, digital content and thought leadership.
- Create earned-media opportunities and manage PR activity, media relationships and external partners.
- Use trade shows and industry events as customer-acquisition platforms, with targeted pre-event outreach, lead capture and disciplined follow-up.
- Work with commercial and technical colleagues to connect marketing activity to meetings, trials, partnerships and pipeline opportunities, measuring performance and improving activity over time.
- What You’ll Bring
- Strong experience owning B2B brand-building and multi-channel marketing activity.
- A demonstrable track record in lead generation and nurture, with an understanding of how marketing contributes to commercial pipeline.
- Hands-on CRM and database experience, including segmentation, campaign management and reporting.
- The ability to build an engaging B2B presence on Linked In and create content that earns attention from the right audiences.
- Excellent writing and storytelling skills, with the confidence to translate technical or scientific subjects into clear customer value.
- Experience using events, PR and earned media to build relationships and create opportunities.
- A balance of strategic thinking and practical delivery: you are comfortable setting direction and producing excellent work yourself.
- Commercial curiosity, sound judgement, initiative and the ability to thrive in a fast-moving, entrepreneurial environment.
Experience That Would Be Particularly Valuable
Experience in food, ingredients, nutrition, FMCG, biotechnology, manufacturing or another science- or technology-led B2B market would be advantageous.
Exposure to SMEs, innovation teams, product commercialisation or early-stage/scale-up businesses would also be valuable.
Why Micro Lub?
You will join a science-led business at an exciting stage of growth, with the opportunity to make a visible impact on the brand, build the systems and channels that support demand, and help convert breakthrough technology into lasting customer value.
Micro Lub values diversity and is committed to creating an inclusive environment where everyone can do their best work.
#J-18808-Ljbffr
Marketing Manager in Leeds employer: MicroLub
MicroLub Ltd is an exceptional employer that fosters a dynamic and innovative work culture, where scientific leaders can thrive in a collaborative environment. Located at Nexus in Leeds, employees benefit from close proximity to cutting-edge research facilities and a talented team dedicated to pioneering next-generation food technologies. With ample opportunities for professional growth and the chance to influence both technical and commercial strategies, MicroLub offers a rewarding career path for those passionate about transforming breakthrough science into real-world applications.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager in Leeds
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for MicroLub and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like MicroLub are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with MicroLub on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at MicroLub. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Manager in Leeds
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit MicroLub. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of MicroLub:Show us that you’ve done your homework! In your application, briefly mention what you admire about MicroLub’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at MicroLub
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at MicroLub will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At MicroLub, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
