At a Glance
- Tasks: Drive marketing strategies and articulate product value to enhance customer engagement.
- Company: Join Microlise, an award-winning tech company with a vibrant culture.
- Benefits: Enjoy competitive salary, private health insurance, and 25 days holiday.
- Other info: Great workplace culture with perks like EV car scheme and employee wellness programmes.
- Why this job: Make a real impact in a leading business while developing your marketing skills.
- Qualifications: Bachelor’s degree in Marketing or related field; 2+ years in B2B marketing preferred.
We have an exciting opportunity for a Product Marketing Executive to join our Marketing team here at Microlise! At Microlise, Product Marketing is central to our mission of driving measurable value for our customers and ensuring that value is clearly defined, articulated, and realised across every stage of the product and customer journey.
As a Product Marketing Executive, you will be part of the function that aligns Product, Sales, Marketing, and Customer Success around a shared definition of value. Working closely with cross-functional stakeholders, you will help shape differentiated go-to-market strategies, refine value propositions, and enable our commercial teams through the MEDDPICC framework, ensuring our messaging and positioning resonate with decision-makers and drive measurable business impact.
What you will be doing:
- Define and articulate the measurable value our products deliver, from efficiency and compliance gains to cost savings and safety improvements.
- Collaborate with Product Managers to integrate customer metrics and value creation frameworks into product strategy before build and release.
- Audit and retrofit existing value propositions to ensure every product is underpinned by clear, customer-centred metrics.
- Translate customer value creation into sales-ready narratives that align with the MEDDPICC methodology, enabling Sales and Marketing teams to engage confidently with Economic Buyers.
- Capture and communicate Decision Criteria and Decision Process insights from customers and the market to shape positioning, messaging, and enablement materials.
- Partner with go-to-market teams to ensure Metrics, Economic Buyer priorities, and Decision Criteria are embedded in all campaigns, presentations, and collateral.
- Develop compelling, differentiated messaging frameworks that highlight what makes Microlise’s solutions unique and essential.
- Build and maintain competitive positioning resources that reinforce our value story through data, customer outcomes, and credible proof points.
- Translate insights into actionable opportunities that inform both product development and commercial strategy.
- Conduct deep market analysis to identify customer needs, industry shifts, and competitor strategies.
- Create and maintain a suite of sales tools, including ROI calculators, value frameworks, objection-handling guides, and case studies.
- Capture testimonials and case studies that evidence value realisation, feeding customer success stories back into the sales process to support advocacy and retention.
- Support the planning and delivery of go-to-market campaigns that communicate measurable value to target audiences.
- Collaborate with content and creative teams to produce high-quality assets that reinforce our differentiation and support commercial outcomes.
- Track and analyse campaign and product marketing performance against defined metrics, providing data-driven recommendations for continuous improvement.
- Contribute to regular reporting on how Product Marketing influences pipeline creation, win rates, and customer retention.
What we’re looking for:
- Bachelor’s degree in Marketing, Business, or a related field.
- 2+ years’ experience in marketing, preferably in B2B technology, SaaS, or transport and logistics.
- Strong understanding of product marketing principles and value-based positioning.
- Excellent communication skills, capable of crafting persuasive, data-backed narratives for commercial and technical audiences.
- Proficiency in marketing automation, CRM, and analytics tools.
- Strategic thinker with strong commercial acumen and attention to detail.
- Collaborative and adaptable, comfortable influencing cross-functional teams.
- French language proficiency desirable.
Why Microlise?
- Proudly Midlands-based, Microlise has been operating for over thirty years, and recently became a Publicly Listed Company with shares trading on the London Stock Exchange.
- Full support and training to ensure you are well equipped to succeed in your role.
- Access to our salary sacrifice EV Car Scheme - payments are made before tax and other contributions, so saving you money, whilst doing your bit for the environment!
- Great Place to Work certified – We have been recognised by the global authority on workplace culture, so come be a part of our success!
- Private medical insurance with Vitality Health including rewards for members such as: Free Amazon Prime, Apple Watch, discounted gym membership and many more!
- 25 days holiday, excluding bank holidays, increasing with service.
- Invested in employee health and well-being with over 20 mental health first aiders in the business.
- Employee Assistance Programmes.
- Free Costco membership, 20% off EE mobile and line rental, and other local discounts.
- Great staff extras: Easter eggs, yearly BBQ, Christmas gifts and annual staff awards.
- Free Microlise Cresswell Racing Tickets, support British Superbikes.
- Executive Box at Motorpoint Arena Nottingham.
Recruitment Process
For successful candidates, interviews will take place whilst the advert is still live; so don’t delay getting your application in!
Recruitment Agencies
Whilst we make every effort to directly source candidates for our live roles, we do have a very small, preferred supplier list on the occasion we may require additional support. We therefore do not accept speculative CVs and/or cold calls to our Recruitment Team or Hiring Managers.
Product Marketing Executive employer: Microlise
Microlise is an award-winning, publicly listed company based in the Midlands, dedicated to fostering a supportive and collaborative work culture. With a strong emphasis on employee well-being, we offer comprehensive training, private medical insurance, and unique benefits like our salary sacrifice EV Car Scheme and free Costco membership. Join us to be part of a dynamic team that values your growth and success while making a meaningful impact in the B2B technology sector.
StudySmarter Expert Advice🤫
We think this is how you could land Product Marketing Executive
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its products. Understand their value propositions and be ready to discuss how your skills align with their goals. This shows you're genuinely interested and can hit the ground running.
✨Tip Number 3
Practice your pitch! Be able to clearly articulate your experience and how it relates to the role of Product Marketing Executive. Tailor your narrative to highlight your understanding of value-based positioning and customer needs.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining our awesome team at Microlise!
We think you need these skills to ace Product Marketing Executive
Some tips for your application 🫡
Read the Job Description Carefully:Before you start your application, give the job description a good read. It’s packed with info on what we’re looking for in a Product Marketing Executive, so make sure you understand the key responsibilities and qualifications.
Tailor Your Application:Don’t just send a generic CV and cover letter! We want to see how your experience aligns with our needs. Highlight relevant skills and experiences that show you can drive measurable value for our customers.
Be Clear and Concise:When filling out the application form, keep your answers clear and to the point. We appreciate well-structured responses that get straight to the heart of your experience and how it relates to the role.
Apply Through Our Website:Make sure to apply through our website for the best chance of getting noticed. It’s the easiest way for us to track your application and ensure it gets reviewed promptly!
How to prepare for a job interview at Microlise
✨Know Your Value Proposition
Before the interview, make sure you can clearly articulate the measurable value that products like those at Microlise deliver. Think about efficiency gains, cost savings, and safety improvements. This will show your understanding of the role and how you can contribute.
✨Familiarise Yourself with MEDDPICC
Since the role involves using the MEDDPICC framework, brush up on its principles. Be ready to discuss how you would apply this methodology in crafting sales-ready narratives and aligning with cross-functional teams.
✨Prepare for Market Analysis Questions
Expect questions about market analysis and customer needs. Research current trends in B2B technology and logistics, and think about how you would identify shifts in the industry. This will demonstrate your strategic thinking and commercial acumen.
✨Showcase Your Communication Skills
As a Product Marketing Executive, strong communication is key. Prepare examples of how you've crafted persuasive, data-backed narratives in the past. This will help you stand out as someone who can effectively engage both commercial and technical audiences.
