Overview
In this role you will shape Microchip’s portfolio across industrial and automotive segments, translating market needs into strategic roadmaps and compelling value propositions. You will collaborate with cross‑functional teams to drive GTM plans, launches, and collateral, while leading a team of Marketing Engineers. You’ll leverage data and AI-enabled tools to boost decision speed and impact, all within a culture that values growth, trust, and diversity. This is a hands-on leader who helps steer high-stakes programs that influence Microchip’s strategic trajectory.
Responsibilities
- Define portfolio strategy, positioning, segmentation, and differentiation across industrial and automotive segments
- Translate market requirements into prioritized product specs, business cases, and value propositions
- Lead marketing input into product roadmaps and lifecycle planning
- Develop system-level and platform understanding; own definition for strategic programs
- Lead Go-to-Market execution, targeting priority segments and strategic accounts
- Partner with Sales on pipeline reviews, forecasts, and corrective actions
- Drive win/loss analysis and competitive intelligence to refine positioning
- Define and drive high-impact collateral, launch kits, and case studies; lead product launches
- Serve as liaison to Corporate MarCom for brand-aligned messaging
- Manage a team of Marketing Engineers; set priorities and foster high performance
- Champion AI-powered tools adoption to accelerate decision making and productivity
- Use Tableau, Excel, and Microsoft 365 for dashboards and insights
- Identify and implement process improvements to free time for strategic work
- Manage and strengthen Microchip’s Touch Partner network; drive design-ins
- Coordinate with Sales, Engineering, Applications, Systems, and Supply Chain; represent marketing in cross-functional forums
- Travel to Asia, the U.S., and Europe for customer visits and engagements
Key requirements
- Bachelor in Electronics (minimum)
- Minimum 10 years in microcontroller or touch controller systems (applications, technical marketing)
- Minimum 10 years in Automotive, Consumer, and/or Industrial segments
- Proven track record in product marketing, portfolio strategy, or go-to-market in semiconductor
- Strong strategic thinking and prioritization in complex environments
- Business acumen: forecast, pipeline, pricing
- Technical depth: system-level architectures, qualification standards (AEC-Q100)
- Excellent English communication; second language is a plus
- Self-motivated, customer-oriented, structured, and data-driven
- Willingness to travel 25%–50%
- strategic thinking
- communication (oral and written)
- customer-oriented mindset
- Tableau
- Excel
- Microsoft 365
HMID BU Marketing Manager employer: Microchip Technology
Microchip Technology Inc. is an exceptional employer that fosters a culture of trust, empowerment, and diversity, making it an ideal place for professionals seeking to make a meaningful impact in the technology sector. With a commitment to employee development through nationally-recognized Leadership Passage Programs and a strong sense of community, employees are encouraged to grow and innovate within a multi-billion dollar global organization. Located in vibrant areas like Garching, Germany, and Whiteley, UK, Microchip offers unique opportunities for collaboration and career advancement in a dynamic work environment.
