Head of Marketing (Maternity Cover)

The Micro:bit Educational Foundation is looking for a Head of Marketing for a 12-month contract, to cover maternity leave.

Strategy and leadership

• Implement the marketing strategy for the Foundation to grow both our commercial and not for profit audiences globally.
• Be the leader of marketing thinking across the Foundation.
• Continue to develop a brand strategy and narrative.
• Manage/liaise with internal and external stakeholders.
• Implement marketing thinking into the Foundation’s activities.
• Develop the Foundation’s understanding of our audiences.
• Apply this understanding to targeted marketing activities working with the Product, Education and Partnership teams, Head of Global Channels and other colleagues as needed.
• Manage all marketing operations – legal, data, budgets, processes – and provide visibility, planning and co‑ordination to marketing efforts across the organisation.
• Ensure that how we build and communicate with our audience is incorporated into product thinking and projects.
• Consistently review marketing activity to ensure that it is delivering impact versus objectives.
• Routinely review with stakeholders across the Foundation to enhance and embed marketing priorities.

Major campaigns

• Lead on marketing and comms strategy for the Foundation’s key campaigns.
• Measure and report on the performance and return on investment of marketing campaigns.
• Lead on developing and delivering campaigns for major milestones eg project milestones, product launches.

Brand and design

• Brand advocate and guardianship.
• Manage external design services used by the various teams in the Foundation ensuring there is a consistent, co‑ordinated, and common look and feel.
• Develop and maintain brand narratives/messaging, and ensure there is a consistency of written style (as per brand guidelines) in external comms.
• Develop and manage brand assets, including photos, video and illustration and any printed items.
• Responsible for localising marketing messaging and content for different geographies globally.

Content, social media and digital marketing

• Lead on the content plan, developing and delivering relevant and useful marketing content for our audiences, liaising with relevant colleagues and external partners to build stories and content.
• Manage and work with the social media manager to lead the Foundation’s social media strategy.
• Manage the Foundation’s email marketing, supporting colleagues to write and deliver the emails.
• Manage the marketing content on the website.
• Experiment with a variety of organic and paid‑for digital marketing, build appropriate future plans based on their performance, utilising and managing external resources if needed.

PR and events

• Deliver a micro:bit presence at relevant global conferences such as BETT and ISTE, working with relevant colleagues.
• Identify proactive and reactive opportunities for press and public relations, utilising and managing external resources if needed.
• Responsible for identifying relevant awards to enter and managing that process.

Essential

• Belief in the Foundation’s mission to broaden participation in digital creativity and coding, with the aim of reaching more girls and under‑represented groups.
• Ability to manage influence through persuasion, negotiation, and consensus building.
• Entrepreneurial attitude, able to create something from scratch and see it through to completion.
• Experience designing and executing strategy to achieve organisational goals.
• Sound financial acumen.
• Efficient, resilient, and flexible.
• Experience ideally in the education sector, preferably in both a commercial and not for profit sector.
• Excellent communication and decision‑making skills.
• Familiarity with social media development strategies, online content marketing, PR and events.
• An exceptional level of attention to detail and excellent organisational skills.
• Skills to analyse and monitor trends in the market.
• 3‑5 years of experience in a marketing role either client side or agency.
• Dedication to accessibility, diversity and inclusion through all the communications work we do.

Desirable

• Knowledge of the Edtech market.
• Experience working in a global setting.

We encourage applications from all and we are particularly seeking applications from people who represent our key audiences of girls and under‑represented communities. The Micro:bit Educational Foundation is a UK‑based not for profit with the goal to inspire every child to create their best digital future. One of the greatest benefits of working at micro:bit is knowing that the work you’re doing is contributing to something positive, constructive and with beneficial social outcomes. The Micro:bit Educational Foundation offers the opportunity to include outreach activities in your work, these can include working with tech community groups, teaching with the micro:bit at code clubs and so on. We are a small organization with a large audience and reach. We thrive on creative problem solving and are open to new ideas and solutions. This gives each individual the chance to have enormous impact, as well as ensuring that your days will be diverse and the challenges complex. Contractual benefits include flexibility in working hours, a flexible annual leave policy taking at least 25 days a year not including national holidays, and a competitive pension arrangement. Salary TBC Dependent on experience.

How to apply

Please send us your CV and a covering letter explaining how your skills and experience fit the role. The closing date for applications is 13th February 2026.