At a Glance
- Tasks: Lead the rollout of exciting digital marketing offers for Michelin's renowned brands.
- Company: Join Michelin, a leader in sustainable mobility and innovative lifestyle experiences.
- Benefits: Competitive salary, profit-sharing, health insurance, and employee ownership plans.
- Other info: Enjoy a collaborative culture with excellent career growth and employee engagement.
- Why this job: Be part of a dynamic team shaping the future of digital marketing in lifestyle sectors.
- Qualifications: Master’s degree and 2-3 years in digital project management with social media expertise.
The predicted salary is between 44000 - 66000 £ per year.
Permanent position to support the Digital Content team in rolling out sponsored digital offerings. The Lifestyle business division is a key contributor to Michelin Group’s growth ambitions in the beyond-tire domain. The scope of Michelin Lifestyle activities ranges from Travel, Gastronomy, Wine, Mobility, and Lifestyle products and services, through a portfolio of world-renowned brands such as The Michelin Guide, Michelin, Robert Parker Wine Advocates, Tablet Hotels, Via-Michelin, LeFooding & BF Goodrich.
Integrated into the Digital Content team, you will collaborate with various stakeholders to deploy our marketing offers, supervise asset creation, support the Marketing team to improve the offers sold by the Sales team, coordinate reporting, and ensure media plan follow-up. Your role will be essential in maintaining a balance between the MICHELIN Guide’s editorial standards, digital performance, and partner satisfaction. You will work on a wide variety of campaigns with B2B partners (brands) and B2A partners (public administrations, tourism boards, government agencies). In close collaboration with the Digital, Marketing and Sales teams, you will support them in designing, selling, and deploying digital offers aligned with our editorial line.
Main Responsibilities
- Operational Coordination & Deployment of Digital Offers
- Coordinate asset production for all partner digital offers of the MICHELIN Guide, in collaboration with Project Managers.
- Brief the editorial, video, and social media teams based on elements provided by the PIM in Europe and define the production schedule.
- Monitor production timelines for all assets worldwide.
- Ensure the quality of deliverables, adherence to deadlines, and compliance with contractual commitments.
- Support the upskilling of PIM on digital topics.
- Media Brief Management
- Manage media briefs: data and asset collection, drafting briefs for the media agency.
- Ensure the proper launch and follow-up of campaigns.
- Analyze final reports and extract key learnings.
- Operational Excellence & International Guidelines
- Centralize needs, constraints, and feedback.
- Contribute to the annual report on media agency performance.
- Analysis, Reporting & Optimization
- Collect partner campaign results across all digital channels.
- Provide recommendations to stakeholders to improve the efficiency, consistency, and value of partner activations.
- Work with Marketing to enhance, optimize, or rethink certain offers.
Education and experience requirements
- Must Have
- Master’s degree in Communication, Business or a related field.
- Fluent English (proficiency C1 -spoken and written).
- Experience in Social Media Paid.
- Excellent digital project management skills.
- 2–3 years of experience in a similar role.
- Strong understanding of social media platforms and usage.
- Rigor, organization, strong planning skills.
- Interest in performance analysis.
- Team spirit and collaborative mindset.
- Nice to Have
- Experience in a media agency, social media agency, or publisher.
- Knowledge of the media, travel, or luxury sectors.
- Creativity and a strong sense of innovative formats.
Recruitment process
If your CV is accepted, you can join us after 2 phases:
- An initial distance interview.
- A full day of recruitment, so that you can fully express your personality and skills.
- You will then receive detailed feedback within a few days.
Salary and benefits
Location: Boulogne-Billancourt.
- Fixed salary from €55,000 depending on profile and experience.
- Variable remuneration, profit-sharing, company savings plan, employee share ownership plan, health insurance.
Additional information
Michelin, a company committed to sustainable mobility and recognised for its actions in favour of employee experience!
- 99/100 on the gender equality index.
- “Handi welcoming” company, with a network of referents and ambassadors to support you.
- 83.5% employee engagement rate.
- 94.6% of interns and apprentices recommend us, label "Happy Trainees" for 9 consecutive years.
- Ranked among the most engaged CAC 40 groups according to the RSE Universum 2023 index.
- Among the 100 most attractive companies for students and professionals BAC+2/3 in the Universum 2023 ranking.
- Ranked No. 1 for companies with over 500 interns and apprentices who pay the best in the HappyTrainees® 2023 ranking.
- In the Top 10 of the best employers in France according to the Glassdoor 2023 ranking.
- In the top 3 of companies in the “Automobile / Equipment” sector in terms of employer attractiveness in the 2024 edition of the @EPOKA @GROUPE IFOP @Occurrence ranking.
For more information about the Group:
Sponsorship Digital Deployment Manager - Michelin Lifestyle (F/M) in London employer: Michelin Tyre Plc
Michelin is an exceptional employer, offering a dynamic work environment in Boulogne-Billancourt that fosters creativity and collaboration. With a strong commitment to employee engagement, competitive salaries, and comprehensive benefits including profit-sharing and health insurance, Michelin prioritises the well-being and growth of its team members. The company is also recognised for its inclusive culture and dedication to sustainable mobility, making it an attractive choice for those seeking meaningful and rewarding careers.
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We think you need these skills to ace Sponsorship Digital Deployment Manager - Michelin Lifestyle (F/M) in London
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