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For Companies At a Glance
- Tasks: Lead digital marketing strategy and drive growth across multiple channels.
- Company: Join Micheldever Tyre Services, a fast-growing leader in the UK tyre market.
- Benefits: Competitive salary, career development, and a dynamic work environment.
- Why this job: Make a real impact in a thriving company while leading innovative digital campaigns.
- Qualifications: Proven leadership in digital strategy with expertise in SEO, paid search, and social media.
- Other info: Be part of a diverse team committed to continuous improvement and innovation.
The predicted salary is between 36000 - 60000 ÂŁ per year.
We’re looking for a commercially minded digital leader who can set strategy and support specialist execution. You’ll combine deep hands‑on knowledge of SEO, paid search, and social with strong stakeholder management, data‑driven decision making, and a passion for continuous improvement. In this leadership role, you’ll define the roadmap, lead agency relationships, guide the team through high‑support, high‑challenge coaching, and partner across marketing, retail and operations to accelerate growth online and in‑store.
Your Responsibilities
- Own the Group Digital Strategy: Build and deliver an annual, KPI‑led plan across SEO, paid search, social, email/WhatsApp, content, display, video, affiliate and direct marketing. Present strategy and results to the Marketing Leadership Team and Commercial Board.
- Improve ROI and Performance: Implement rigorous measurement using Google Analytics and attribution models to optimise ROAS, CAC and CLV. Run monthly performance reviews and reallocate spend to high‑performing activity.
- Lead Agency and Supplier Procurement: Run RFPs, negotiate contracts, onboard partners and conduct quarterly commercial reviews across SEO, paid media, social, creative, CDP and analytics tools. Maintain a preferred supplier list and build in‑house capability where it adds value.
- Grow Omnichannel Traffic: Drive digital campaigns that increase website revenue and footfall to Protyre centres and independent garages through geo‑targeting, local search and store‑focused activations.
- Optimise Websites and Conversion: Own the performance roadmap for Protyre.co.uk, TyreClick and local sites, improving UX, speed, accessibility and conversion in partnership with e‑commerce and Digital Ops.
- Adopt Emerging Technologies: Champion AI‑driven personalisation, predictive analytics and chatbots; run pilots and scale what works.
- Ensure Compliance and Governance.
- Lead and Develop the Team: Build a high‑support, high‑challenge culture with clear goals, feedback and development.
What We’re Looking For From You
- Senior leadership experience owning multi‑channel digital strategy and P&L‑impacting results.
- Deep, hands‑on expertise across SEO, paid search, social platforms, web performance and attribution.
- Proven success improving ROI and scaling high‑performing campaigns and journeys.
- Strong commercial judgement in agency selection, negotiation and ongoing performance management.
- Data fluency with GA and attribution, plus comfort with experimentation and pilots.
- Experience coaching specialist teams and fostering continuous learning and innovation.
- Knowledge of CDPs, personalisation and marketing compliance best practices.
About Our Company
Micheldever Tyre Services (MTS) was founded in 1972 as a part‑time venture providing car servicing and tyres. Today, Micheldever Group is the fastest growing wholesaler, distributor and retailer of tyres in the UK, selling six million tyres nationwide (20 % of the total UK market) and employing approximately 2,100 employees company‑wide. To support this business, we have built a wholesale distribution network of 14 sites around the UK supplying over 6,000 retailers and our own retail chain Protyre, which is consistently growing. This is achieved by skilled, focused and determined teams across one central distribution and 13 warehouse operations nationwide. We are an equal opportunity employer. We welcome applications from all backgrounds.
Head of Digital Marketing in Winchester employer: Micheldever Tyre Services
Contact Detail:
Micheldever Tyre Services Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Digital Marketing in Winchester
✨Tip Number 1
Network like a pro! Reach out to your connections in the digital marketing space and let them know you're on the hunt for a Head of Digital Marketing role. You never know who might have the inside scoop on an opportunity or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a personal website or portfolio that highlights your achievements in SEO, paid search, and social media. This is your chance to demonstrate your data-driven decision-making and how you've improved ROI in past roles.
✨Tip Number 3
Prepare for interviews by brushing up on your knowledge of the latest digital marketing trends and tools. Be ready to discuss how you would approach building a multi-channel digital strategy and improving performance metrics like ROAS and CAC.
✨Tip Number 4
Don’t forget to apply through our website! We love seeing candidates who are genuinely interested in joining our team. Plus, it gives you a better chance to showcase your passion for continuous improvement and innovation in digital marketing.
We think you need these skills to ace Head of Digital Marketing in Winchester
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Head of Digital Marketing. Highlight your experience with SEO, paid search, and social media, and don’t forget to showcase your leadership skills and data-driven decision-making.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you’re passionate about digital marketing and how your past experiences have prepared you for this role. Be sure to mention any successful campaigns you've led!
Showcase Your Results: We love numbers! When detailing your previous roles, include specific metrics that demonstrate your impact, like improved ROI or increased website traffic. This will help us see the value you can bring to our team.
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team at StudySmarter!
How to prepare for a job interview at Micheldever Tyre Services
✨Know Your Digital Strategy Inside Out
Before the interview, make sure you have a solid grasp of the latest trends in digital marketing, especially around SEO, paid search, and social media. Be ready to discuss how you would build and deliver a KPI-led plan that aligns with the company's goals.
✨Showcase Your Data-Driven Mindset
Prepare to talk about your experience with Google Analytics and attribution models. Bring examples of how you've used data to improve ROI and performance in past roles, and be ready to suggest how you could implement similar strategies for the company.
✨Demonstrate Strong Stakeholder Management Skills
Think of specific instances where you've successfully managed relationships with agencies or internal teams. Highlight your negotiation skills and how you've led performance reviews to ensure everyone is aligned and working towards common goals.
✨Emphasise Your Leadership Style
This role requires building a high-support, high-challenge culture. Be prepared to discuss your coaching philosophy and how you've fostered continuous learning and innovation within your teams. Share examples of how you've developed talent and driven results.
