At a Glance
- Tasks: Plan and execute exciting events to boost brand awareness and customer engagement.
- Company: Join Micheldever Group, a leading name in the UK tyre industry.
- Benefits: Competitive salary, career growth, and opportunities for creativity.
- Other info: Collaborative environment with a focus on eco-friendly practices.
- Why this job: Make an impact with innovative events in a dynamic automotive market.
- Qualifications: Experience in event planning and a passion for sustainability.
The predicted salary is between 36000 - 60000 £ per year.
The Event Manager is a pivotal role responsible for planning and executing internal and third-party events to support brand awareness, customer engagement, and sales objectives for the Micheldever Group’s retail (Protyre), wholesale (MTS), and tyre brands, including House (Sumitomo, Falken, Dunlop, GT) and Premium brands, contributing to the Group’s £150m+ annual revenue. The role focuses on delivering impactful events, such as trade shows, dealer workshops, and customer promotions, to drive brand advocacy and lead generation.
The job holder oversees merchandise and point-of-sale (POS) fulfilment, leveraging industry trends like hybrid event formats and sustainability to enhance the Group’s reputation in a competitive automotive market. They are accountable for developing and executing an annual Events Plan that achieves KPIs such as an increase in event-driven leads and uplift in brand awareness and consideration. Collaboration with Retail, Tyre Brand Strategy, Digital Marketing, and Data & Analytics teams is essential to ensure events align with marketing objectives and brand guidelines.
The role involves managing event logistics, stock levels for marketing materials, and performance tracking, while ensuring compliance with industry standards (e.g., TyreSafe, ASA regulations) and health and safety requirements. The job holder also champions sustainable event practices to align with environmental goals.
Your Responsibilities
- Create and manage a costed, resourced, and timelined Annual Events Plan.
- Deliver in-person and hybrid events, including trade shows and dealer workshops.
- Manage venues, suppliers, contracts, content development, and attendee engagement.
- Oversee merchandise and POS materials across 150+ retail centres and dealer networks.
- Maintain accurate stock records and reduce discrepancies through database management.
Brand & Campaign Integration
- Collaborate with Campaign and Brand Strategy teams to align events with wider marketing campaigns.
- Develop engaging event content such as branded booths and interactive tyre displays.
Data & Performance
- Analyse performance metrics including lead generation, engagement rates, and ROI.
- Conduct post-event surveys targeting 90%+ attendee satisfaction.
- Report bi-weekly on performance insights and recommendations.
Sustainability & Compliance
- Implement eco-friendly event solutions and partner with sustainable venues.
- Ensure compliance with advertising standards, GDPR, and H&S regulations.
- Work cross-functionally with Digital Marketing and Social Media teams.
- Participate in post-event reviews and recommend innovative formats (e.g., VR demos, interactive workshops).
What We’re Looking for From You
- Data-driven mindset with KPI tracking experience.
- Knowledge of hybrid events and sustainable event delivery.
- Highly organised with strong attention to detail.
About Our Company
Micheldever Tyre Services (MTS) was founded in 1972 as a part-time venture providing car servicing and tyres. Today, Micheldever Group is the fastest growing wholesaler, distributor and retailer of tyres in the UK, selling six million tyres nationwide, (20 percent of the total UK market) and employing approximately 2100 employees - company wide. To support this business, we have built a wholesale distribution network of 14 sites around the UK supplying over 6,000 retailers and our own retail chain Protyre which is consistently growing.
Event Manager in Winchester employer: Micheldever Tyre Services
Micheldever Group is an exceptional employer, offering the Event Manager role a unique opportunity to thrive in a dynamic and supportive work environment. With a strong focus on employee growth, sustainability, and collaboration across various teams, you will play a crucial part in driving impactful events that enhance brand awareness and customer engagement. The company fosters a culture of innovation and excellence, ensuring that every team member contributes to its impressive £150m+ annual revenue while enjoying a fulfilling career in the competitive automotive market.
StudySmarter Expert Advice🤫
We think this is how you could land Event Manager in Winchester
✨Tip Number 1
Network like a pro! Attend industry events, trade shows, and workshops to meet potential employers and other event managers. Don’t be shy—introduce yourself and share your passion for creating unforgettable experiences.
✨Tip Number 2
Showcase your skills! Create a portfolio of your past events, highlighting your role in planning and execution. Use visuals and metrics to demonstrate how your events drove brand awareness and engagement—this will make you stand out!
✨Tip Number 3
Leverage social media! Share your insights on event trends, sustainability practices, and successful campaigns. Engaging with the community online can attract attention from recruiters and show that you’re in tune with the latest industry developments.
✨Tip Number 4
Apply through our website! We love seeing passionate candidates who are eager to join our team. Make sure to tailor your application to reflect your understanding of our brand and how you can contribute to our events strategy.
We think you need these skills to ace Event Manager in Winchester
Some tips for your application 🫡
Show Your Passion for Events:When you're writing your application, let your enthusiasm for event management shine through! Share specific examples of events you've planned or executed, and how they made an impact. We love seeing candidates who are genuinely excited about creating memorable experiences.
Tailor Your Application:Make sure to customise your application to align with our job description. Highlight your experience with hybrid events and sustainability practices, as these are key to our role. We want to see how your skills match what we're looking for!
Be Data-Driven:Since we focus on KPIs and performance metrics, include any relevant data from your past events. Did you increase attendance or engagement rates? Show us the numbers! This will demonstrate your ability to analyse and improve event outcomes.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, it shows us that you’re proactive and keen to join our team at Micheldever Group!
How to prepare for a job interview at Micheldever Tyre Services
✨Know Your Events Inside Out
Before the interview, dive deep into the types of events the Micheldever Group hosts. Familiarise yourself with their trade shows, dealer workshops, and customer promotions. Being able to discuss specific examples and how you would enhance these events will show your passion and understanding of the role.
✨Showcase Your Data Skills
Since the role requires a data-driven mindset, be prepared to discuss your experience with KPI tracking and performance analysis. Bring examples of how you've used data to improve event outcomes in the past. This will demonstrate your ability to contribute to the Group’s objectives effectively.
✨Emphasise Sustainability
With a focus on eco-friendly practices, highlight any experience you have with sustainable event delivery. Discuss innovative ideas you might have for implementing green solutions at events, as this aligns perfectly with the Group's environmental goals.
✨Collaboration is Key
The Event Manager role involves working closely with various teams. Be ready to share examples of how you've successfully collaborated with others in previous roles. This could include working with marketing, logistics, or creative teams to deliver successful events.
