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- Tasks: Manage Google Analytics and Tag Manager, optimise conversion rates, and drive digital performance insights.
- Company: Micheldever Tyres is a leading UK tyre wholesaler and retailer, employing over 2100 staff.
- Benefits: Enjoy hybrid work, staff discounts, life insurance, pension, and various wellness perks.
- Why this job: Join a fast-growing company, collaborate with a dynamic team, and make a real impact on digital strategy.
- Qualifications: Experience with GTM, GA4, A/B testing, and strong analytical skills are essential.
- Other info: Opportunity for professional growth in a key role within the digital marketing team.
The predicted salary is between 36000 - 60000 £ per year.
Micheldever Tyres is looking for an experienced Web Analytics and CRO Specialist to manage our Google Analytics / Tag Manager implementation and our conversion rate optimisation strategy to help improve our digital performance and deliver growth. Produce accurate data, implementing tracking solutions, and driving insights that improve our digital performance and support the business's wider digital marketing reporting needs. The role is responsible for extracting, manipulating and interpreting the wealth of data into deliverable insights for the immediate and wider teams. The majority of data will come from GA4 but is supplemented with in-house data from our IT team and other systems such as Power BI. This is a key role in the digital strategy and for delivering our growth targets.
Essential:
- Experience of Google Tag Manager (GTM), Google Analytics 4 (GA4) and Conversion Rate Optimization (CRO)
Hybrid Split: 1-3 days in the office/field, 2 days working from home.
Benefits: Staff discounts on servicing, tyres and MOTs. Retail vouchers, Finder’s fee, Life Insurance, Pension, Eye Care Vouchers, Buy/Sell Holiday, Flu Jab, Employee Assistant Program. Long Service Recognition, Enhanced Maternity and Paternity, Cycle to Work, Charity Match.
About the role:
- Using Google Tag Manager to tag new elements on the website to track and report on the performance of any changes to the website, such as new tools and feature sets.
- Collaborate with the Digital Team to have a full understanding of the key touch points of a user’s journey across pages from the page they land on all the way through to purchase or abandonment.
- Collaborate with the Digital Team to build interactive dashboards (GA4, Looker Studio, Power BI) to monitor daily, weekly and campaign KPIs to report on campaign performance and reporting back to the business on what we learnt.
- Fully understand the customers' digital experience using tools such as Content Square.
- Lead the configuration, maintenance, and optimization of our GTM implementation.
- Develop and implement comprehensive tracking strategies.
- Collaborate with IT, Performance Marketing, and SEO teams to implement tracking requirements.
- Own the configuration and optimization of our GA4 implementation.
- Design and implement custom events, conversions, and audience definitions.
- Create and maintain measurement protocols for enhanced tracking capabilities.
- Identify opportunities for conversion optimization through data analysis.
- Design and execute A/B tests to optimize user experience and conversion rates.
About you:
- Google Analytics and GTM certification
- Excellent experience with Google Tag Manager, including complex implementations
- Expertise in Google Analytics 4, including migration from Universal Analytics
- Experience of Content Square
- Experience with JavaScript, HTML, and CSS for tracking implementation
- Proven track record in conversion rate optimization and A/B testing
- Experience working with development teams and managing technical implementations
- Experience with data visualization tools and creating executive-level reports
- Strong understanding of web analytics, tracking methodologies, and data validation
- Strong analytical skills with the ability to translate data into actionable insights
- Knowledge of privacy regulations (GDPR, CCPA) and their impact on analytics
- Familiarity with SEO best practices is nice to have
- Excellent communication skills, able to explain technical concepts to non-technical stakeholders
About our company:
Micheldever Tyre Services (MTS) was founded in 1972 as a part-time venture providing car servicing and tyres. Today, Micheldever Group is the fastest growing wholesaler, distributor and retailer of tyres in the UK, selling six million tyres nationwide, (20 percent of the total UK market) and employing approximately 2100 employees company wide. To support this business, we have built a wholesale distribution network of 14 sites around the UK supplying over 6,000 retailers and our own retail chain Protyre Autocare which is consistently growing. This is achieved by skilled, focused and determined teams across 1 central distribution and 13 warehouse operations nationwide.
Web Analyst employer: Micheldever Tyre Services
Contact Detail:
Micheldever Tyre Services Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Web Analyst
✨Tip Number 1
Familiarise yourself with the latest features and updates in Google Analytics 4 and Google Tag Manager. Being well-versed in these tools will not only boost your confidence during interviews but also demonstrate your commitment to staying current in the field.
✨Tip Number 2
Network with professionals in the web analytics and CRO space. Attend relevant webinars or local meetups to connect with others in the industry, which can lead to valuable insights and potential referrals for the position at Micheldever Tyres.
✨Tip Number 3
Prepare to discuss specific case studies or projects where you successfully implemented tracking strategies or improved conversion rates. This will showcase your practical experience and problem-solving skills, making you a more attractive candidate.
✨Tip Number 4
Research Micheldever Tyres and their digital marketing strategies. Understanding their business model and how they leverage data for growth will allow you to tailor your discussions and show that you're genuinely interested in contributing to their success.
We think you need these skills to ace Web Analyst
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience with Google Tag Manager, Google Analytics 4, and Conversion Rate Optimization. Use specific examples of how you've implemented tracking solutions and improved digital performance in previous roles.
Craft a Compelling Cover Letter: In your cover letter, explain why you're passionate about web analytics and how your skills align with Micheldever Tyres' goals. Mention your experience with data visualisation tools and your ability to translate data into actionable insights.
Showcase Relevant Projects: If you have worked on specific projects that involved A/B testing or conversion rate optimisation, include these in your application. Detail the challenges faced, your approach, and the results achieved to demonstrate your expertise.
Highlight Collaboration Skills: Since the role involves working closely with various teams, emphasise your experience in collaborating with IT, Performance Marketing, and SEO teams. Provide examples of how you effectively communicated technical concepts to non-technical stakeholders.
How to prepare for a job interview at Micheldever Tyre Services
✨Showcase Your Technical Skills
Make sure to highlight your experience with Google Tag Manager and Google Analytics 4 during the interview. Be prepared to discuss specific projects where you implemented tracking solutions or optimised conversion rates, as this will demonstrate your expertise in the tools required for the role.
✨Prepare for Data-Driven Questions
Expect questions that assess your analytical skills and ability to translate data into actionable insights. Prepare examples of how you've used data to drive decisions or improve digital performance, as this is crucial for the Web Analyst position.
✨Understand the Company’s Digital Strategy
Research Micheldever Tyres and their digital marketing efforts. Familiarise yourself with their products and services, and think about how your skills can contribute to their growth targets. This knowledge will help you tailor your responses and show genuine interest in the company.
✨Communicate Clearly with Non-Technical Stakeholders
Since the role involves explaining technical concepts to non-technical team members, practice articulating complex ideas in simple terms. This will showcase your communication skills and ability to collaborate effectively with various teams within the company.
