At a Glance
- Tasks: Lead marketing analytics to transform data into actionable insights for improved performance.
- Company: Join Micheldever Tyre Services, a fast-growing leader in the UK tyre market.
- Benefits: Competitive salary, career development, and a dynamic work environment.
- Other info: Be part of a collaborative team that values curiosity and continuous improvement.
- Why this job: Shape marketing strategy and drive impactful decisions with data-driven insights.
- Qualifications: Experience in analytics, SQL, Python, and strong leadership skills required.
The predicted salary is between 36000 - 60000 € per year.
Our marketing team is undergoing an exciting transformation and we are looking for exceptional talent to join us. As we build a more digitally focused, data-driven marketing function, we are looking for an experienced Analytics Manager to lead our marketing analytics and insight capability and help shape a truly data-driven organization. This is a senior leadership role responsible for turning complex data into clear, actionable insight that improves marketing effectiveness, customer experience and commercial performance across both retail and wholesale channels, online and offline.
As a member of the Marketing Leadership Team, you will own the marketing data, measurement and analytics agenda, leading a small hands-on team and working closely with Marketing, Digital, IT, Finance and Commercial teams.
About the Role & About You
As a member of the Marketing Leadership Team, you will shape marketing strategy through insight, leading a small, hands-on analytics and database team. You will work closely with Marketing, Digital, IT, Finance and Commercial teams to turn complex, disconnected data into a clear and trusted view of customers, campaigns and performance. You will thrive in this role if you are commercially minded, pragmatic and comfortable operating at both strategic and operational levels. You care about insight that drives action, not just reporting. You are a clear communicator who can translate complex analysis into simple, compelling recommendations and are confident influencing senior stakeholders in a fast-evolving environment.
Your Responsibilities:
- Own the Marketing Analytics Strategy & Roadmap
- Define what is measured, how performance is tracked and how insight drives decisions
- Translate marketing and commercial objectives into clear KPIs and measurement frameworks
- Balance strong data foundations with higher-value analysis and insight
- Build Reliable Data Foundations for Marketing
- Own marketing data models, customer definitions and data governance
- Ensure robust data integration across key systems and platforms
- Maintain high standards of data quality, accuracy and consistency
- Marketing Measurement, Reporting & Performance Management
- Design and own marketing dashboards and reporting suites
- Deliver clear insight on performance, opportunities and actions
- Support planning, budgeting and optimization decisions with data
- Advanced Analytics & Insight Generation
- Lead customer segmentation, lifetime value, retention and predictive analysis
- Answer key commercial questions through deep analytical insight
- Partner with marketing teams to drive test-and-learn activity
- Leadership of the Marketing Analytics & Database Team
- Lead, coach and develop a high-performing analytics and database team
- Set priorities, standards and ways of working
- Foster a culture of curiosity, accountability and continuous improvement
- Stakeholder Management & Collaboration
- Partner with Marketing, Digital, IT, Finance and Commercial teams
- Influence senior stakeholders through clear, compelling data storytelling
- Act as the bridge between technical teams and commercial decision-makers
- Tools, Technology & Best Practice
- Ensure effective use of analytics tools, platforms and data assets
- Stay up to date with best practice in marketing analytics and measurement
- Introduce pragmatic improvements that deliver real business value
What We Are Looking for From You:
- Significant experience in analytics within customer-centric environment
- Proven success improving commercial measurement and driving better decision making.
- Strong hands-on experience with: SQL, Python or Excel BI tools (Power BI, Tableau, Looker or equivalent)
- Advanced analytics and modeling
- Experience with data integration, quality and governance
- People development experience, including coaching and development
About Our Company
Micheldever Tyre Services (MTS) was founded in 1972 as a part-time venture providing car servicing and tyres. Today, Micheldever Group is the fastest growing wholesaler, distributor and retailer of tyres in the UK, selling six million tyres nationwide, (20 percent of the total UK market) and employing approximately 2100 employees - company wide. To support this business, we have built a wholesale distribution network of 14 sites around the UK supplying over 6,000 retailers and our own retail chain Protyre which is consistently growing. This is achieved by skilled, focused and determined teams across 1 central distribution and 13 warehouse operations nationwide.
Analytics Manager in Southam employer: Micheldever Tyre Services
Micheldever Tyre Services is an exceptional employer that fosters a dynamic and collaborative work culture, perfect for those looking to make a significant impact in the marketing analytics space. With a commitment to employee growth, you will have the opportunity to lead a talented team while shaping data-driven strategies that enhance customer experiences and drive commercial success. Located at the heart of the UK's tyre distribution network, we offer a supportive environment where innovation thrives, and your contributions are valued.
StudySmarter Expert Advice🤫
We think this is how you could land Analytics Manager in Southam
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by practising common questions and scenarios related to analytics. Think about how you can showcase your experience with SQL, Python, and BI tools in a way that highlights your impact on previous projects.
✨Tip Number 3
Don’t just wait for job postings; be proactive! Research companies you admire and reach out directly. Express your interest in their analytics team and how you can contribute to their data-driven goals.
✨Tip Number 4
When you land an interview, come prepared with insightful questions. Ask about their current analytics challenges or how they measure success. This shows you're genuinely interested and ready to dive into the role.
We think you need these skills to ace Analytics Manager in Southam
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Analytics Manager. Highlight your experience with data analytics, customer insights, and any leadership roles you've held. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about data-driven marketing and how you can contribute to our transformation. Keep it engaging and relevant to the job description.
Showcase Your Technical Skills:Don’t forget to mention your hands-on experience with SQL, Python, and BI tools like Power BI or Tableau. We’re looking for someone who can dive deep into data, so make sure we know you’ve got the chops!
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at Micheldever Tyre Services
✨Know Your Data Inside Out
As an Analytics Manager, you'll need to demonstrate a deep understanding of data analytics. Brush up on your SQL, Python, and Excel skills, and be ready to discuss how you've used these tools in past roles. Prepare specific examples of how your insights have driven marketing decisions.
✨Master the Art of Storytelling
Your ability to translate complex data into compelling narratives is crucial. Practice explaining your analytical findings in simple terms, focusing on how they can influence marketing strategies. Think about how you can present your insights to senior stakeholders in a way that resonates with them.
✨Showcase Your Leadership Skills
Since this role involves leading a small team, be prepared to discuss your leadership style and experiences. Share examples of how you've coached and developed team members, and how you've fostered a culture of curiosity and accountability in your previous roles.
✨Understand the Business Landscape
Familiarise yourself with Micheldever Tyre Services and its market position. Research their marketing strategies and think about how your analytics expertise can enhance their performance. Being able to connect your skills to their business goals will set you apart in the interview.
