Search Engine Optimization Manager

Our marketing team is undergoing an exciting transformation — and we’re looking for exceptional talent to join us. As we build a more digitally focused, data‑driven marketing function, we’re investing in people who can own strategy and execution across paid search, SEO, and social media – working closely with best‑in‑class agencies. Here, you’ll have the autonomy to innovate, the data to make decisions, and the platform to make a visible impact. If you’re driven by results, thrive in collaborative environments, and want to shape the future of legendary brands, this is your chance.

The SEO Manager is a senior specialist role responsible for creating, implementing, evaluating, and continuously improving the end-to-end organic search strategy across all Micheldever Group digital properties, with the flexibility to incorporate paid search elements if required. Reporting to the Head of Digital Marketing, this role drives organic search performance (and paid search where applicable) to deliver significant search‑influenced revenue.

Your Responsibilities:

• Create, Implement, and Continuously Improve End‑to‑End SEO & PPC Strategy: Own and deliver a unified search strategy covering SEO (technical, content, on‑page, local) and paid search (Google Ads, Microsoft Advertising, remarketing).
• Procure and Manage Multiple Agency Partners for SEO and Paid Search: Lead procurement for SEO and paid search partners, manage multiple agencies, ensuring strong ROI through clear KPIs.
• Leverage Deep Expertise in SEO and Paid Search: Apply advanced expertise in Core Web Vitals, E‑E‑A‑T, Google algorithm updates, Smart Bidding, Quality Score, auction insights and campaign optimization.
• Internal Subject Matter Expert & Trend Leadership: Train teams, support Brand Managers with search‑friendly content and landing pages, and stay ahead of industry trends.
• Foster High‑Support, High‑Challenge Team Environment: Manage and develop the Web Content Executive through structured 1:1s, performance reviews, and clear objective‑setting.
• Evaluate ROI and Drive Continuous Improvement: Build a unified reporting framework, measuring traffic, conversions, revenue attribution, CPA and ROAS.
• Drive Brand Awareness & Consideration for Protyre and House Brands: Develop keyword strategies and content clusters that grow brand authority in competitive markets.
• Omnichannel & Local Search Growth: Increase digital‑to‑store traffic through local SEO and local paid search campaigns across 100+ centres.
• Manage Local SEO and Paid Search: Oversee local SEO performance for centres using Next, local landing pages and GBP optimization.
• Ensure Compliance and Best Practice: Ensure adherence to Google guidelines, Google Ads policies, GDPR and PECR.
• Influence and Report: Present insights, risks, opportunities, and recommendations to senior leaders.
• Enhance B2B SEO and Dealer Network Performance: Lead SEO optimisation for TyreClick, improving B2B visibility, rankings, and conversions.

What We’re Looking for From You:

• Proven experience in SEO management, ideally within multi‑site consumer brands or high‑competition markets.
• Strong understanding of paid search principles (Google Ads/Microsoft Ads), Smart Bidding, Quality Score, and audience strategies.
• Technical SEO expertise: Core Web Vitals, site audits, schema, indexing, on‑page optimization, local SEO.
• Excellent stakeholder management and experience working with agencies.
• Ability to interpret data and translate complex insights into clear, commercial recommendations.
• Experience managing and developing team members.
• Strong commercial acumen with a track record of improving ROI across organic and paid activity.

About Our Company:

Micheldever Tyre Services (MTS) was founded in 1972 as a part‑time venture providing car servicing and tyres. Today, Micheldever Group is the fastest growing wholesaler, distributor and retailer of tyres in the UK, selling six million tyres nationwide and employing approximately 2100 employees – company wide.