At a Glance
- Tasks: Lead a team in transforming data into impactful insights for marketing strategies.
- Company: Fast-growing company with a focus on innovation and analytics.
- Benefits: Competitive salary, career development, and the chance to shape analytics direction.
- Other info: Opportunity to influence commercial decisions and work closely with senior stakeholders.
- Why this job: Make a real impact by driving revenue growth through data-driven decisions.
- Qualifications: Experience in analytics, leadership skills, and strong data storytelling abilities.
The predicted salary is between 50000 - 50000 £ per year.
Reporting to the Marketing Director, the Analytics Manager will lead our Marketing analytics team and help reshape how analytics drives value across the business - spanning our retail brand Protyre, our wholesale business MTS, and our portfolio of House & Premium tyre brands. This is a role for a strong analyst who has grown from junior to senior level and is now stepping into leadership. You'll split your time roughly 60% hands-on analysis and 40% leading and developing a team of three, staying close to the data while raising the bar for what the team delivers.
Accountabilities:
- You will be accountable for taking ownership of our key revenue growth workstream - tracking the market, measuring campaign performance, and shaping pricing and promotional decisions.
What You'll do:
- Own our key revenue growth workstream - tracking the market, measuring campaign performance, and shaping pricing and promotional decisions.
- Lead, mentor and develop a team of three analysts, coaching their technical growth and helping them prioritise their workload.
- Turn complex analysis into clear, compelling data stories that influence decisions at every level.
- Partner with Marketing, Digital, Brand and Operations to turn insight into action.
- Present commercially focused recommendations to senior stakeholders.
- Champion a shift from 'do-it-all data department' to a focused, commercially minded analytics function.
What you'll bring:
- A track record of progressing from junior to senior analyst, with early experience leading or mentoring two or three colleagues.
- Proven commercial acumen and a clear focus on business impact you've influenced.
- Strong data-storytelling skills - able to make data engaging and persuasive for non-technical audiences.
- Confidence working hands-on with data, comfortable in SQL and a modern BI tool (e.g. Power BI or Tableau).
- Excellent stakeholder management and the ability to translate analysis into commercial language.
- Good awareness of data accuracy and GDPR best practice.
You'll be joining a business scaling fast, with real ownership over how analytics is perceived and used internally - this isn't a maintain-the-status-quo role, it's a build-the-function-up role, with direct line of sight to senior stakeholders and genuine influence on commercial decisions.
Marketing Analytics Manager employer: Micheldever Tyre Services
Micheldever Tyre Services is an excellent employer, offering a dynamic work culture that fosters innovation and collaboration within the automotive sector. Employees benefit from attractive bonuses, comprehensive training, and clear pathways for career advancement, all while working in a supportive environment that values strong client relationships and personal growth.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Analytics Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Micheldever Tyre Services and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Micheldever Tyre Services are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Micheldever Tyre Services on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Micheldever Tyre Services. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Analytics Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Micheldever Tyre Services. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Micheldever Tyre Services:Show us that you’ve done your homework! In your application, briefly mention what you admire about Micheldever Tyre Services’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Micheldever Tyre Services
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Micheldever Tyre Services will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Micheldever Tyre Services, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
