At a Glance
- Tasks: Lead digital marketing strategy and drive growth across multiple channels.
- Company: Join Micheldever Tyre Services, a leading UK tyre wholesaler and retailer.
- Benefits: Competitive salary, career development, and a dynamic work environment.
- Other info: Be part of a diverse team committed to continuous learning and innovation.
- Why this job: Make a real impact in a fast-growing company with innovative digital strategies.
- Qualifications: Senior leadership experience in digital marketing and proven success in driving ROI.
The predicted salary is between 60000 - 80000 £ per year.
About the Role & About you
We are looking for a commercially minded digital leader who can set strategy and support specialist execution. You will combine deep hands-on knowledge of SEO, paid search, and social with strong stakeholder management, data-driven decision making, and a passion for continuous improvement. In this leadership role, you will define the roadmap, lead agency relationships, guide the team through high-support, high-challenge coaching, and partner across marketing, retail and operations to accelerate growth online and in-store.
Your Responsibilities:
- Own the Group Digital Strategy: Build and deliver an annual, KPI-led plan across SEO, paid search, social, email/WhatsApp, content, display, video, affiliate and direct marketing. Present strategy and results to the Marketing Leadership Team and Commercial Board.
- Improve ROI and Performance: Implement rigorous measurement using Google Analytics and attribution models to optimise ROAS, CAC and CLV. Run monthly performance reviews and reallocate spend to high-performing activity.
- Lead Agency and Supplier Procurement: Run RFPs, negotiate contracts, onboard partners and conduct quarterly commercial reviews across SEO, paid media, social, creative, CDP and analytics tools. Maintain a preferred supplier list and build in-house capability where it adds value.
- Grow Omnichannel Traffic: Drive digital campaigns that increase website revenue and footfall to Protyre centres and independent garages through geo-targeting, local search and store-focused activations.
- Optimise Websites and Conversion: Own the performance roadmap for Protyre.co.uk, TyreClick and local sites, improving UX, speed, accessibility and conversion in partnership with e-commerce and Digital Ops.
- Adopt Emerging Technologies: Champion AI-driven personalisation, predictive analytics and chatbots; run pilots and scale what works.
- Ensure Compliance and Governance: Lead and Develop the Team. Build a high-support, high-challenge culture with clear goals, feedback and development.
What We are Looking For From You:
- Senior leadership experience owning multi-channel digital strategy and P&L-impacting results.
- Deep, hands-on expertise across SEO, paid search, social platforms, web performance and attribution.
- Proven success improving ROI and scaling high-performing campaigns and journeys.
- Strong commercial judgement in agency selection, negotiation and ongoing performance management.
- Data fluency with GA and attribution, plus comfort with experimentation and pilots.
- Experience coaching specialist teams and fostering continuous learning and innovation.
- Knowledge of CDPs, personalisation and marketing compliance best practices.
About Our Company:
Micheldever Tyre Services (MTS) was founded in 1972 as a part-time venture providing car servicing and tyres. Today, Micheldever Group is the fastest growing wholesaler, distributor and retailer of tyres in the UK, selling six million tyres nationwide (20% of the total UK market) and employing approximately 2,100 employees company-wide. To support this business, we have built a wholesale distribution network of 14 sites around the UK supplying over 6,000 retailers and our own retail chain Protyre, which is consistently growing. This is achieved by skilled, focused and determined teams across one central distribution and 13 warehouse operations nationwide. We are an equal opportunity employer. We welcome applications from all backgrounds.
Head of Digital Marketing employer: Micheldever Tyre Services
Micheldever Tyre Services is an excellent employer, offering a dynamic work culture that fosters innovation and collaboration within the automotive sector. Employees benefit from attractive bonuses, comprehensive training, and clear pathways for career advancement, all while working in a supportive environment that values strong client relationships and personal growth.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Digital Marketing
✨Tip Number 1
Network like a pro! Reach out to your connections in the digital marketing space and let them know you're on the hunt for a Head of Digital Marketing role. You never know who might have the inside scoop on an opportunity or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a personal website or portfolio that highlights your achievements in SEO, paid search, and social media. This is your chance to demonstrate your data-driven decision-making and how you've improved ROI in past roles.
✨Tip Number 3
Prepare for interviews by brushing up on your knowledge of the latest digital marketing trends and tools. Be ready to discuss how you would approach building a multi-channel digital strategy and improving performance metrics like ROAS and CAC.
✨Tip Number 4
Don't forget to apply through our website! We love seeing candidates who are genuinely interested in joining our team. Tailor your application to reflect your passion for continuous improvement and your leadership experience in digital marketing.
We think you need these skills to ace Head of Digital Marketing
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Head of Digital Marketing. Highlight your experience with SEO, paid search, and social media, and don’t forget to showcase your leadership skills and data-driven decision-making.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you’re the perfect fit for this role. Share specific examples of how you've improved ROI and led successful digital strategies in the past.
Showcase Your Data Skills:Since we’re all about data-driven decisions, make sure to mention your experience with Google Analytics and any attribution models you’ve used. We want to see how you’ve used data to optimise campaigns and drive results.
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It’s the best way for us to receive your application and get you into our system quickly!
How to prepare for a job interview at Micheldever Tyre Services
✨Know Your Digital Stuff
Make sure you brush up on your knowledge of SEO, paid search, and social media strategies. Be ready to discuss specific campaigns you've led and the results they achieved. This role is all about data-driven decision making, so have some metrics handy to showcase your successes.
✨Showcase Your Leadership Skills
As a Head of Digital Marketing, you'll need to demonstrate your ability to lead and coach teams. Prepare examples of how you've built high-performing teams in the past, and be ready to discuss your approach to fostering a culture of continuous improvement and learning.
✨Be Ready for Strategy Discussions
This role involves defining the digital strategy and presenting it to senior leadership. Think about how you would approach building a KPI-led plan and be prepared to share your vision for driving growth online and in-store. Practice articulating your ideas clearly and confidently.
✨Understand the Business Landscape
Familiarise yourself with Micheldever Tyre Services and its market position. Knowing their competitors and current trends in the tyre industry will help you tailor your responses and show that you're genuinely interested in the company. It’s all about connecting your expertise to their needs!
