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- Tasks: Plan and execute exciting events to boost brand awareness and customer engagement.
- Company: Join Micheldever Group, a leading name in the UK tyre industry.
- Benefits: Competitive salary, career growth, and opportunities for creativity.
- Why this job: Make an impact by delivering innovative and sustainable events.
- Qualifications: Experience in event planning and a passion for sustainability.
- Other info: Dynamic team environment with a focus on collaboration and innovation.
The predicted salary is between 36000 - 60000 £ per year.
The Event Manager is a pivotal role responsible for planning and executing internal and third-party events to support brand awareness, customer engagement, and sales objectives for the Micheldever Group's retail (Protyre), wholesale (MTS), and tyre brands, including House (Sumitomo, Falken, Dunlop, GT) and Premium brands, contributing to the Group's £150m+ annual revenue. The role focuses on delivering impactful events, such as trade shows, dealer workshops, and customer promotions, to drive brand advocacy and lead generation.
The job holder oversees merchandise and point-of-sale (POS) fulfilment, leveraging industry trends like hybrid event formats and sustainability to enhance the Group's reputation in a competitive automotive market. They are accountable for developing and executing an annual Events Plan that achieves KPIs such as an increase in event-driven leads and uplift in brand awareness and consideration.
They collaborate with Retail, Tyre Brand Strategy, Digital Marketing, and Data & Analytics teams to ensure events align with marketing objectives and brand guidelines. The role involves managing event logistics, stock levels for marketing materials, and performance tracking, while ensuring compliance with industry standards (e.g., TyreSafe, ASA regulations) and health and safety requirements. The job holder also champions sustainable event practices to align with environmental goals.
Your Responsibilities
- Create and manage a costed, resourced, and timelined Annual Events Plan.
- Deliver in-person and hybrid events, including trade shows and dealer workshops.
- Manage venues, suppliers, contracts, content development, and attendee engagement.
- Oversee merchandise and POS materials across 150+ retail centres and dealer networks.
- Maintain accurate stock records and reduce discrepancies through database management.
Brand & Campaign Integration
- Collaborate with Campaign and Brand Strategy teams to align events with wider marketing campaigns.
- Develop engaging event content such as branded booths and interactive tyre displays.
Data & Performance
- Analyse performance metrics including lead generation, engagement rates, and ROI.
- Conduct post-event surveys targeting 90%+ attendee satisfaction.
- Report bi-weekly on performance insights and recommendations.
Sustainability & Compliance
- Implement eco-friendly event solutions and partner with sustainable venues.
- Ensure compliance with advertising standards, GDPR, and H&S regulations.
- Work cross-functionally with Digital Marketing and Social Media teams.
- Participate in post-event reviews and recommend innovative formats (e.g., VR demos, interactive workshops).
What We're Looking for From You
- Data-driven mindset with KPI tracking experience.
- Knowledge of hybrid events and sustainable event delivery.
- Highly organised with strong attention to detail.
About Our Company
Micheldever Tyre Services (MTS) was founded in 1972 as a part-time venture providing car servicing and tyres. Today, Micheldever Group is the fastest growing wholesaler, distributor and retailer of tyres in the UK, selling six million tyres nationwide, (20 percent of the total UK market) and employing approximately 2100 employees - company wide.
Event Manager employer: Micheldever Tyre Services
Contact Detail:
Micheldever Tyre Services Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Event Manager
✨Tip Number 1
Network like a pro! Attend industry events, trade shows, and workshops to meet potential employers and other professionals. Don’t be shy; introduce yourself and share your passion for event management!
✨Tip Number 2
Showcase your skills! Create a portfolio of past events you've managed, highlighting your role in planning, execution, and the results achieved. This will give you an edge when chatting with hiring managers.
✨Tip Number 3
Leverage social media! Use platforms like LinkedIn to connect with industry leaders and follow companies you're interested in. Engage with their content to get noticed and stay updated on job openings.
✨Tip Number 4
Apply through our website! We’ve got loads of exciting opportunities at Micheldever Group. Tailor your application to highlight your experience with hybrid events and sustainability – it’s what we’re all about!
We think you need these skills to ace Event Manager
Some tips for your application 🫡
Show Your Passion for Events: When you're writing your application, let your enthusiasm for event management shine through! Share specific examples of events you've planned or executed, and how they made an impact. We love seeing candidates who are genuinely excited about creating memorable experiences.
Tailor Your Application: Make sure to customise your application to align with our job description. Highlight your experience with hybrid events and sustainability practices, as these are key aspects of the role. We want to see how your skills match what we're looking for!
Be Data-Driven: Since this role involves tracking KPIs and performance metrics, include any relevant data-driven achievements in your application. Show us how you've used data to improve event outcomes in the past. We appreciate candidates who can think analytically!
Apply Through Our Website: Don't forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it gives you a chance to explore more about our company and culture while you’re at it!
How to prepare for a job interview at Micheldever Tyre Services
✨Know Your Events Inside Out
Before the interview, dive deep into the types of events the Micheldever Group hosts. Familiarise yourself with their trade shows, dealer workshops, and customer promotions. Being able to discuss specific examples and how you can enhance these events will show your genuine interest and expertise.
✨Showcase Your Data Skills
Since the role requires a data-driven mindset, prepare to discuss how you've tracked KPIs in past events. Bring examples of how you've analysed performance metrics and used them to improve future events. This will demonstrate your analytical skills and ability to contribute to the Group's objectives.
✨Emphasise Sustainability
With a focus on eco-friendly practices, be ready to talk about your experience with sustainable event solutions. Share any innovative ideas you have for implementing green practices in events, as this aligns perfectly with the Group's goals and will set you apart from other candidates.
✨Collaboration is Key
The Event Manager role involves working closely with various teams. Prepare examples of how you've successfully collaborated with marketing, logistics, or other departments in previous roles. Highlighting your teamwork skills will show that you're ready to integrate seamlessly into their dynamic environment.