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- Tasks: Manage Google Analytics and Tag Manager to boost digital performance and conversion rates.
- Company: Join Micheldever Tyres, the UK's fastest-growing tyre wholesaler and retailer.
- Benefits: Enjoy hybrid work, staff discounts, life insurance, pension, and more perks!
- Why this job: Be a key player in our digital strategy and drive impactful insights for growth.
- Qualifications: Experience with GTM, GA4, CRO, and strong analytical skills are essential.
- Other info: Work 1-3 days in the office and collaborate with a dynamic digital team.
The predicted salary is between 36000 - 60000 £ per year.
Micheldever Tyres is looking for an experienced Web Analytics and CRO Specialist to manage our Google Analytics / Tag Manager implementation and our conversion rate optimisation strategy to help improve our digital performance and deliver growth. Produce accurate data, implementing tracking solutions, and driving insights that improve our digital performance and support the business wider digital marketing reporting needs. The role is responsible for extracting, manipulating and interpreting the wealth of data into deliverable insights for the immediate and wider teams. The majority of data will come from GA4 but is supplemented with in-house data from our IT team and other systems such as Power BI. This is a key role in the digital strategy and for delivering our growth targets. * Position: Web Analytics and CRO Specialist * Essential: Experience of X Google Tag Manager (GTM), Google Analytics 4 (GA4) and Conversion Rate Optimization (CRO) * Hybrid Split: 1-3 days in the office/field, 2 days working from home. * Benefits: Staff discounts on servicing, tyres and MOTs. Retail vouchers, Finder’s fee, Life Insurance, Pension, Eye Care Vouchers, Buy/Sell Holiday, Flu Jab, Employee Assistant Program. Long Service Recognition, Enhance Maternity and Paternity, Cycle to Work, Charity Match. About the role: * Using Google Tag Manager to tag new elements on the website to track and report on the performance of any changes to the website, such as new tools and feature sets. * Collaborate with the Digital Team to have a full understanding of the key touch points of a user’s journey across pages from the page they land on all the way through to purchase or abandonment. * Collaborate with the Digital Team to build interactive dashboards (GA4, Looker Studio, Power BI) to monitor daily, weekly and campaign KPIs to report on campaign performance and reporting back to the business on what we learnt. * Fully understand the customers digital experience using tools such as Content Square. * X Google Tag Manager (GTM): Lead the configuration, maintenance, and optimization of our GTM implementation. Develop and implement comprehensive tracking strategies. Collaborate with IT, Performance Marketing, and SEO teams to implement tracking requirements * Google Analytics 4 (GA4): Own the configuration and optimization of our GA4 implementation. Design and implement custom events, conversions, and audience definitions. Create and maintain measurement protocols for enhanced tracking capabilities * Conversion Rate Optimization (CRO): Identify opportunities for conversion optimization through data analysis. Design and execute A/B tests to optimize user experience and conversion rates Full Job Description available. About you: * Google Analytics and GTM certification * Excellent experience with Google Tag Manager, including complex implementations * Expertise in Google Analytics 4, including migration from Universal Analytics * Experience of Content Square * Experience with JavaScript, HTML, and CSS for tracking implementation * Proven track record in conversion rate optimization and A/B testing * Experience working with development teams and managing technical implementations * Experience with data visualization tools and creating executive-level reports * Strong understanding of web analytics, tracking methodologies, and data validation * Strong analytical skills with the ability to translate data into actionable insights * Knowledge of privacy regulations (GDPR, CCPA) and their impact on analytics * Familiarity with SEO best practices is nice to have * Excellent communication skills, able to explain technical concepts to non-technical stakeholders About our company: Micheldever Tyre Services (MTS) was founded in 1972 as a part-time venture providing car servicing and tyres. Today, Micheldever Group is the fastest growing wholesaler, distributor and retailer of tyres in the UK, selling six million tyres nationwide, (20 percent of the total UK market) and employing approximately 2100 employees company wide. To support this business, we have built a wholesale distribution network of 14 sites around the UK supplying over 6,000 retailers and our own retail chain Protyre Autocare which is consistently growing. This is achieved by skilled, focused and determined teams across 1 central distribution and 13 warehouse operations nationwide
Web Analyst employer:
Contact Detail:
Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Web Analyst
✨Tip Number 1
Familiarize yourself with Google Tag Manager and Google Analytics 4. Since these tools are essential for the role, having hands-on experience or even personal projects showcasing your skills can set you apart from other candidates.
✨Tip Number 2
Understand the importance of conversion rate optimization (CRO) in digital marketing. Be prepared to discuss specific A/B tests you've conducted and the insights gained from them during your interview.
✨Tip Number 3
Showcase your ability to collaborate with cross-functional teams. Highlight any past experiences where you worked with IT, performance marketing, or SEO teams to implement tracking requirements or optimize user experiences.
✨Tip Number 4
Prepare to discuss data visualization tools like Power BI and how you've used them to create reports. Being able to present complex data in an understandable way is crucial for this role.
We think you need these skills to ace Web Analyst
Some tips for your application 🫡
Understand the Role: Make sure you fully understand the responsibilities and requirements of the Web Analyst position. Highlight your experience with Google Tag Manager, Google Analytics 4, and Conversion Rate Optimization in your application.
Tailor Your CV: Customize your CV to emphasize relevant skills and experiences that align with the job description. Include specific examples of how you've used GA4 and GTM in previous roles to drive insights and improve digital performance.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for web analytics and CRO. Discuss your analytical skills and how you can translate data into actionable insights, as well as your ability to collaborate with teams to optimize user experiences.
Showcase Technical Skills: In your application, be sure to mention your technical skills, such as JavaScript, HTML, and CSS, as they are crucial for tracking implementation. Also, highlight any certifications you have in Google Analytics and GTM.
How to prepare for a job interview at
✨Showcase Your Technical Skills
Be prepared to discuss your experience with Google Tag Manager and Google Analytics 4 in detail. Highlight specific projects where you implemented tracking solutions or optimized conversion rates, as this will demonstrate your hands-on expertise.
✨Understand the User Journey
Familiarize yourself with the concept of user journeys and be ready to explain how you would analyze touchpoints across a website. Discuss how you can leverage data to improve user experience and drive conversions.
✨Prepare for Data-Driven Discussions
Since the role involves extracting and interpreting data, practice explaining complex data insights in simple terms. Be ready to share examples of how your analysis led to actionable recommendations in previous roles.
✨Demonstrate Collaboration Skills
The position requires working closely with various teams. Prepare examples of past collaborations, especially with IT or marketing teams, and how those experiences helped achieve common goals in digital performance.
