At a Glance
- Tasks: Drive brand growth and awareness for Protyre through innovative marketing strategies.
- Company: Join Micheldever Tyre Services, a leading name in the UK tyre market.
- Benefits: Enjoy staff discounts, retail vouchers, life insurance, and flexible working options.
- Other info: Hybrid work model with opportunities for career advancement in a dynamic environment.
- Why this job: Be the voice of Protyre, shaping brand perception and making a real impact.
- Qualifications: Strong marketing background with experience across multiple channels and excellent PR skills.
The predicted salary is between 40000 - 50000 £ per year.
Micheldever Tyre Services is looking for a commercially focused Brand Manager for our autocare brand, Protyre. A business partner to the retail business, you will be responsible for being the conduit between operations and marketing, building the Protyre brand within the autocare sector: online, offline and via physical autocare centres, representing the Protyre customer at all times.
Hybrid Split: 2 days in the office (based either Southam or Micheldever), 3 days working from home.
Benefits:
- Staff discounts on servicing, tyres and MOTs
- Retail vouchers
- Finder’s fee
- Life Insurance
- Pension
- Eye Care Vouchers
- Buy/Sell Holiday
- Flu Jab
- Employee Assistant Program
- Long Service Recognition
- Enhanced Maternity and Paternity
- Cyle to Work
- Charity Match
About the role:
Develop the Marketing Plan that sets out how we will communicate with target audiences to build brand awareness, influence brand perception, and create brand advocacy. Develop both national campaigns and more localised centre-specific activity, whilst also being the brand guardian to ensure consistency in execution at all times. The role starts by analysing industry and competitor activity to influence their plans; and ends by reporting on marketing performance vs pre-agreed KPIs including customer satisfaction, brand measures, campaign metrics and return on investment versus budget.
About you:
A strong marketer with excellent brand experience, who has responsibility across a number of marketing channels. A well networked person with excellent PR skills, exhibiting a good understanding of marketing. Business partnering experience from a fast-paced environment.
About our company:
Micheldever Tyre Services (MTS) was founded in 1972 as a part-time venture providing car servicing and tyres. Today, Micheldever Group is the fastest growing wholesaler, distributor and retailer of tyres in the UK, selling six million tyres nationwide, (20 percent of the total UK market) and employing approximately 2100 employees company wide. To support this business, we have built a wholesale distribution network of 14 sites around the UK supplying over 6,000 retailers and our own retail chain Protyre which is consistently growing. This is achieved by skilled, focused and determined teams across 1 central distribution and 13 warehouse operations nationwide.
Brand Manager - Protyre Autocare in Southam employer: Micheldever Group
Micheldever Group is an excellent employer, offering a supportive work culture that prioritises employee growth and development. Located in Wales, the company provides comprehensive training for Truck Tyre Technicians, alongside attractive bonuses and staff discounts, making it a rewarding place to build a career in the automotive industry.
StudySmarter Expert Advice🤫
We think this is how you could land Brand Manager - Protyre Autocare in Southam
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Micheldever Group and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Micheldever Group are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Micheldever Group on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Micheldever Group. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Brand Manager - Protyre Autocare in Southam
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Micheldever Group. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Micheldever Group:Show us that you’ve done your homework! In your application, briefly mention what you admire about Micheldever Group’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Micheldever Group
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Micheldever Group will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Micheldever Group, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
