At a Glance
- Tasks: Lead the freight marketing strategy and develop integrated B2B campaigns to drive revenue.
- Company: A leading European ferry and logistics operator focused on high-volume freight transport.
- Benefits: Salary of £60,000 - £65,000 per annum with hybrid working options.
- Other info: The position is based in Woking, Surrey, with a hybrid work model.
- Why this job: Shape the marketing function in a newly created role with significant impact.
- Qualifications: 8+ years' B2B marketing experience in freight or logistics is essential.
The predicted salary is between 65000 - 65000 £ per year.
A driven and commercially minded B2B Marketing Manager is sought to lead and optimise the freight marketing function. This newly created role will shape strategy, align marketing with sales and revenue objectives, and drive growth through targeted campaigns, compelling content, and effective sales enablement.
Client Details: A leading European ferry and logistics operator delivering reliable, high‑volume freight transport and integrated supply chain solutions across key UK and continental routes.
Description: As the B2B Marketing Manager you will have the following responsibilities:
- Lead and deliver the end‑to‑end freight marketing strategy aligned to commercial and sales goals
- Define and maintain a clear, consistent freight proposition across all touchpoints
- Develop integrated B2B campaigns and content to drive revenue and yield optimisation
- Build targeted content plans focused on key customer segments and verticals
- Ensure marketing supports pricing strategy, sales effectiveness, and commercial priorities
- Create and manage sales enablement materials, including presentations, toolkits, and campaign assets
- Standardise and enhance marketing collateral to ensure consistency and quality
- Partner with sales teams to support customer acquisition, retention, and growth
- Deliver an always‑on content strategy, strengthening brand positioning and thought leadership
- Use data, insights, and digital channels to optimise campaigns, customer experience, and engagement
Profile: A successful B2B Marketing Manager should have:
- 8+ years' B2B marketing experience, ideally in freight, logistics, maritime transport, road/rail, or freight forwarder
- Strong commercial marketing and sales enablement expertise
- Proven track record delivering integrated campaigns and content strategies
- Able to balance strategic planning with hands‑on execution
- Experienced working with senior stakeholders and cross‑functional teams
- Excellent copywriting, communication, and presentation skills
- Skilled in digital marketing and customer communications
- Commercially focused, aligning marketing activity to revenue and sales outcomes
Job Offer: The successful B2B Marketing Manager will receive £60,000 - £65,000 per annum plus benefits. The role will be based in Surrey offices, Woking, and operate on a hybrid basis (3 days in office, 2 from home).
B2B Marketing Manager in Woking employer: Michael Page
Join a prominent European ferry and logistics operator known for reliable freight transport across key UK and continental routes. Enjoy a competitive salary and flexible working arrangements while contributing to a dynamic marketing team. The company values innovation and growth in the logistics sector.
