About Our Client
Our client is a global leader in specialised nutrition, committed to improving health outcomes through science-based nutritional solutions.
Job Description
HN Channel & Hospital Strategy
- Develop and execute hospital listing strategies to expand market access and strengthen institutional partnerships.
- Identify, map, and prioritise key hospital stakeholders, healthcare professionals (HCPs), and decision makers.
- Drive strategic engagement plans to support business growth and long-term healthcare ecosystem development.
- Evaluate market opportunities, healthcare trends, policy changes, and competitive activities to identify growth opportunities.
Medical Marketing & Scientific Communication
- Adapt brand propositions and product claims into HCP-focused, scientifically grounded, and compliant communication materials.
- Collaborate closely with cross-functional teams including Marketing, Medical Affairs, and Scientific Affairs to ensure message consistency and relevance.
- Strengthen scientific credibility by leveraging clinical evidence and expert insights to build professional trust and confidence.
HCP Engagement & Advocacy Development
- Design and implement scalable HCP engagement strategies across medical congresses, symposiums, educational programmes, expert roundtables, and digital platforms.
- Establish professional advocacy models to enhance brand recommendation and influence within the healthcare community.
- Build strong relationships with key opinion leaders (KOLs), medical societies, and professional organisations.
Performance & Business Management
- Define HN channel priorities, investment strategies, and activation roadmaps aligned with business objectives.
- Monitor KPIs, ROI, hospital listing progress, and HCP engagement effectiveness.
- Generate actionable insights and optimisation recommendations to maximise business impact.
Compliance & Governance
- Ensure all activities comply with local regulations, industry standards, and relevant healthcare marketing guidelines.
- Maintain the highest standards of ethical engagement with healthcare professionals and stakeholders.
The Successful Applicant
- Bachelor's degree in Marketing, Life Sciences, Nutrition, Pharmacy, Healthcare, Business, or a related discipline.
- Minimum 5-8 years of experience in healthcare, nutrition, pharmaceutical, medical device, or consumer health industries.
- Proven experience in HCP marketing, medical marketing, hospital channel management, or healthcare stakeholder engagement.
- Strong understanding of healthcare systems, hospital dynamics, and market access environments.
- Experience working with KOLs, medical societies, and professional education programmes.
- Demonstrated ability to develop and execute strategic marketing plans with measurable business outcomes.
- Excellent stakeholder management, influencing, and communication skills.
- Strong analytical mindset with the ability to translate market insights into actionable strategies.
- Fluent in English and Chinese preferred.
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Marketing Manager in Weybridge employer: Michael Page
ASDA is an exceptional employer, offering a dynamic work culture that fosters innovation and collaboration in the heart of Leeds. With a strong commitment to employee growth, ASDA provides numerous opportunities for professional development and advancement, alongside competitive salaries and comprehensive benefits. The hybrid working model allows for flexibility, making it an attractive workplace for those seeking meaningful and rewarding careers in one of the UK's leading retail brands.
