At a Glance
- Tasks: Lead and shape a new marketing function from the ground up.
- Company: Join ART Business Loans, a purpose-led lender supporting SMEs.
- Benefits: 27 days holiday, city centre parking, and hands-on experience.
- Other info: Direct exposure to senior leadership and opportunities for growth.
- Why this job: Make a real impact by building a coherent marketing strategy.
- Qualifications: Experience in marketing with strong communication and project management skills.
The predicted salary is between 40000 - 50000 € per year.
Michael Page is exclusively partnering with ART Business Loans to hire their first Marketing Manager, a rare opportunity to build and lead a joined-up, insight-led marketing function from the ground up. This isn't a replacement role. It's a blank canvas.
Right now:
- Marketing activity exists, but isn't fully connected
- PR is generating demand, but lacks alignment
- Referrals (95% of business) need re-energising
- There's a clear ambition to reach new audiences
The opportunity? Bring it all together into a coherent, high-impact strategy.
About ART Business Loans
ART is a purpose‐led lender supporting SMEs across the West Midlands, particularly those underserved by traditional finance. With strong foundations in broker‐led business, they are now focused on:
- Strengthening introducer relationships
- Improving cross‐channel coordination
- Expanding reach into underrepresented communities
- Building a more structured, campaign‐led approach
You'll play a key role in making this happen.
Description
The Role
Reporting to the CEO, you'll take ownership of the full marketing mix delivering integrated campaigns that build awareness, support partners, and drive quality enquiries. This is a hands-on role combining strategy and execution.
Key areas of focus:
- Campaigns: Plan and deliver multi‐channel activity across PR, digital, social, email and events
- Content: Create high‐quality, credible content including case studies and thought leadership
- Digital: Manage website, SEO, and email performance
- PR & Social: Lead LinkedIn activity and manage PR agency relationships
- Brand: Ensure consistency and evolve messaging and positioning
- Stakeholders: Support brokers and partners with targeted communications
- Events: Plan and represent ART at regional events
- Agencies: Manage external suppliers and ensure delivery against budget and objectives
Profile
About You
Are you in your second or third marketing role, ready to step up and take ownership? You'll bring:
- Strong understanding of how PR, digital, content, and social work together
- Excellent copywriting and communication skills
- Confidence using data and analytics to inform decisions
- Ability to manage multiple projects independently
- Experience working with stakeholders and external agencies
Desirable:
- Financial/professional services experience, introducer‐led models, CRM/automation tools, or knowledge of the West Midlands market.
Job Offer
What's in it for you?
- The chance to build and shape a marketing function from scratch
- Direct exposure to senior leadership and strategy
- Broad, hands‐on experience across the full marketing mix
- A role with real purpose and visible impact
Benefits include:
- 27 days holiday + bank holidays
- City centre parking
Marketing Manager in West Bromwich employer: Michael Page
ART Business Loans is an exceptional employer, offering a unique opportunity for the Marketing Manager to build and lead a cohesive marketing function from the ground up. With a strong commitment to supporting SMEs in the West Midlands, employees benefit from a purpose-driven work culture, direct exposure to senior leadership, and the chance to make a tangible impact in underserved communities. The company also provides generous benefits, including 27 days of holiday plus bank holidays, and city centre parking, making it an attractive place for those seeking meaningful and rewarding employment.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager in West Bromwich
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best marketing campaigns, content pieces, or any successful projects you've led. This is your chance to demonstrate how you can bring value to a company like ART Business Loans.
✨Tip Number 3
Prepare for interviews by researching the company and its mission. Understand their current marketing strategies and think about how you can contribute to their goals. Tailor your responses to show how your experience aligns with their needs.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive and engaged with our platform.
We think you need these skills to ace Marketing Manager in West Bromwich
Some tips for your application 🫡
Show Your Passion:When writing your application, let your enthusiasm for the role shine through. We want to see why you're excited about building a marketing function from scratch and how you can contribute to ART Business Loans' mission.
Tailor Your Content:Make sure to customise your application to highlight your experience in PR, digital, and content marketing. We’re looking for someone who understands how these elements work together, so be specific about your relevant skills and achievements.
Be Data-Driven:Don’t forget to mention your ability to use data and analytics in your previous roles. We love candidates who can back up their strategies with solid insights, so share examples of how you've used data to inform your marketing decisions.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates regarding the hiring process.
How to prepare for a job interview at Michael Page
✨Know the Company Inside Out
Before your interview, dive deep into ART Business Loans. Understand their mission, values, and the specific challenges they face in the market. This will not only help you tailor your responses but also show that you're genuinely interested in the role and the company.
✨Showcase Your Strategic Thinking
Since this role is about building a marketing function from scratch, be prepared to discuss your ideas for an integrated marketing strategy. Think about how you would connect PR, digital, and content efforts. Bring examples of past campaigns you've led and how they achieved results.
✨Demonstrate Your Data Savvy
The job requires confidence in using data and analytics. Be ready to talk about how you've used data to inform your marketing decisions in previous roles. If you have experience with CRM or automation tools, highlight that too, as it aligns with what they're looking for.
✨Prepare Questions That Matter
Interviews are a two-way street. Prepare insightful questions that reflect your understanding of the role and the company’s goals. Ask about their current marketing challenges or how they envision the new Marketing Manager contributing to their growth. This shows you're thinking ahead and are serious about the position.
