An exciting opportunity to join a fast-growing, FMCG food business as a Shopper Marketing Manager, leading the planning and execution of impactful shopper and brand activation campaigns across a diverse food portfolio. This newly created role offers the chance to shape activation strategy, drive key seasonal campaigns and play a pivotal role in the continued growth of the business.
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Client Details
Our client is a growing PE-backed FMCG business operating within a highly entrepreneurial and fast-paced environment. With ambitious plans for growth across UK Grocery, Independent and International channels, the business offers a unique opportunity for marketers who enjoy autonomy, ownership and the ability to make a visible impact.
The culture is collaborative, dynamic and hands-on, with significant exposure to senior leadership and plenty of opportunity to shape both your role and the wider marketing function.
Description
Reporting into the Head of Marketing, the Shopper Marketing Manager will be responsible for creating and delivering best-in-class activation campaigns across a portfolio of consumer brands.
Key responsibilities include:
Developing and managing annual activation plans across key consumer moments.
Creating integrated activation campaigns across retail, shopper marketing and social media touchpoints.
Working closely with Sales, Category and external agency partners to deliver impactful campaigns.
Supporting innovation launches through compelling activation plans and path-to-purchase execution.
Bringing greater structure, discipline and planning rigour to the activation process.
Managing activation across Grocery and Independent channels.
Collaborating with creative and design teams to execute campaigns effectively.
Evaluating campaign performance and identifying opportunities to optimise future activity.
Supporting brand growth through effective customer and consumer activation programmes.
Profile
The successful Shopper Marketing Manager candidate will have:
Experience within Shopper Marketing, Brand Activation, Customer Marketing or Trade Marketing.
Strong understanding of UK Grocery and retailer activation.
FMCG experience, ideally within food or consumer goods categories.
Experience developing and delivering integrated marketing campaigns.
A highly proactive and entrepreneurial mindset. xgikmsk
Strong stakeholder management and cross-functional collaboration skills.
The confidence...
Shopper Marketing Manager in Welwyn Garden City employer: Michael Page
ASDA is an exceptional employer, offering a dynamic work culture that fosters innovation and collaboration in the heart of Leeds. With a strong commitment to employee growth, ASDA provides numerous opportunities for professional development and advancement, alongside competitive salaries and comprehensive benefits. The hybrid working model allows for flexibility, making it an attractive workplace for those seeking meaningful and rewarding careers in one of the UK's leading retail brands.
