At a Glance
- Tasks: Lead marketing strategy, create engaging content, and analyse campaign performance.
- Company: Market-leading provider of packaging and logistics solutions with a dynamic international team.
- Benefits: Competitive salary, hybrid work, and opportunities for career growth.
- Other info: Join a respected organisation and manage a team while working in a fast-paced environment.
- Why this job: Make a measurable impact and shape the future of marketing with cutting-edge AI tools.
- Qualifications: B2B marketing experience, strong analytical skills, and creativity in content creation.
The predicted salary is between 60000 - 68000 £ per year.
If you're comfortable developing marketing strategy, generating leads, creating compelling content, producing video, analysing campaign performance and leveraging AI, this could be the PERFECT role for you!
Looking for a hands-on marketer who thrives on ownership, loves creating and wants to make a measurable impact, driving growth across a dynamic international team.
Client Details
I'm working with a market-leading provider of packaging, transit and logistics solutions, helping some of the world's most recognised brands improve supply chains, reduce costs and deliver operational excellence.
Their customers range from major strategic accounts and global distributors to growing SME businesses.
Marketing plays a critical role in supporting their next stage of growth & they're investing in the capability, technology and people to make that happen.
You'll have the opportunity to shape the future of the marketing function, influence commercial strategy and embed cutting-edge AI tools into everything they do.
Description
As the Senior Marketing Manager, you'll lead and deliver the entire marketing function.
Working closely with the Chief Commercial Officer, sales teams & product specialists, you will shape strategy, influence business decisions and lead the adoption of modern marketing technologies, including AI, while personally creating much of the content and campaigns that drive results.
Key Responsibilities
- Develop and deliver marketing plans aligned to commercial objectives and growth targets.
- Create and execute multi-channel campaigns across digital, social media, email, events and account-based marketing.
- Produce engaging marketing content including brochures, presentations, case studies, videos, digital advertising and social media assets.
- Strengthen their digital presence through Linked In, website content, lead generation and marketing automation activities.
- Use customer, sales and campaign data to identify opportunities, measure performance and optimise marketing effectiveness.
- Support strategic customers, distribution partners and business development teams with impactful marketing programmes and sales enablement materials.
- Lead the adoption of AI and marketing technology to improve productivity, content creation, campaign effectiveness and customer insight.
- Manage marketing priorities, budgets and external suppliers where required.
- Profile
You'll be an experienced B2B marketer with a track record of delivering successful campaigns and generating measurable business results.
You will combine strong commercial awareness with hands-on creative and marketing skills & be comfortable working in a fast-moving environment where you can make things happen.
Experience in areas such as demand generation, digital marketing, content creation, Linked In advertising, account-based marketing, analytics and AI-powered marketing tools will be highly valued.
Requirements
- Strong analytical skills to assess market trends and campaign performance.
- Expertise in managing multi-channel marketing campaigns.
- Confident creating content as well as leading campaigns.
- Excellent project management and organisational abilities.
- Strong communication skills to collaborate with internal teams and external stakeholders.
- Passionate about using technology and AI to work smarter and achieve more.
- A degree or equivalent qualification in marketing, business, or a related field.
- Job Offer
- A competitive salary ranging from £60,000 to £68,000, depending on experience.
- Benefits package to be confirmed.
- Opportunities to work within a respected organisation.
- Opportunity to manage a team.
- A role based in Towcester (Hybrid) - Looking for a Midlands based Marketer who is willing to travel 1/2 times per week into the office.
If you're looking for a role where your ideas, creativity and commercial thinking will directly influence the success of a growing business, we'd love to hear from you.
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Senior Marketing Manager in Towcester employer: Michael Page
At Michael Page, we pride ourselves on being an excellent employer that champions community impact through our Social Value Lead role. Our supportive work culture fosters collaboration and innovation, providing employees with ample opportunities for professional growth while making a meaningful difference in the property industry. Located in a vibrant area, we offer competitive salaries and a commitment to employee well-being, ensuring that you thrive both personally and professionally.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Marketing Manager in Towcester
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Michael Page and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Michael Page are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Michael Page on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Michael Page. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Marketing Manager in Towcester
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Michael Page. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Michael Page:Show us that you’ve done your homework! In your application, briefly mention what you admire about Michael Page’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Michael Page
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Michael Page will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Michael Page, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
