At a Glance
- Tasks: Lead and optimise digital marketing strategies to drive growth and engagement.
- Company: Fast-growing healthcare business focused on wellness and preventative health.
- Benefits: Competitive salary, performance bonus, private medical insurance, and long-term growth potential.
- Other info: Join a proactive team in a commercially driven culture.
- Why this job: Shape digital innovation in a dynamic sector and make a real impact.
- Qualifications: Experience in consumer healthcare and proven multichannel digital marketing leadership.
The predicted salary is between 70000 - 85000 £ per year.
Lead and optimise end-to-end digital marketing across multiple channels to drive growth, engagement, and ROI. Manage a small team, oversee strategy and execution, and use data and innovation to continuously improve performance. Our client is a fast-growing, consumer-focused healthcare business with a portfolio of recognised wellness brands, focused on preventative health and self-care. The company has an innovative, commercially driven culture and places strong emphasis on digital growth, brand development, and data-led decision making.
Description
- Develop and execute the overall digital marketing strategy.
- Lead social media (paid and organic) campaigns across key platforms.
- Oversee PPC campaigns, including budgeting, optimisation, and testing.
- Drive SEO strategy to increase organic traffic and visibility.
- Manage email marketing and CRM to improve retention and customer value.
- Guide content strategy and ensure high-quality, on-brand output.
- Monitor performance metrics and optimise campaigns using data insights.
- Manage digital marketing budgets to maximise ROI.
- Lead, mentor, and develop a small marketing team.
- Collaborate with internal teams and external agencies.
- Identify and adopt new digital trends, tools, and innovations.
- Ensure compliance with data privacy laws and brand guidelines.
Profile About You:
- Currently working in Consumer Healthcare, B2C Pharma or FMCG (MANDATORY).
- Proven experience leading multichannel digital marketing strategies (MANDATORY).
- Strong track record of delivering growth, ROI, and performance targets.
- Hands-on expertise across SEO, PPC, paid social, and CRM.
- Data-driven mindset with strong analytical and optimisation skills.
- Confident team leader with excellent communication skills.
- Proactive, innovative, and commercially focused approach.
Job Offer
- Competitive base salary of £70,000-£85,000 (DOE).
- Permanent role with strong long-term growth potential.
- Opportunity to lead and shape digital innovation in a dynamic sector.
- 10% performance-based bonus.
- Private medical insurance and life assurance.
Head of Digital Marketing: Growth & ROI Leader in Swindon employer: Michael Page
Join a fast-growing, consumer-focused healthcare business that champions innovation and digital growth. With a strong emphasis on employee development and a collaborative work culture, you'll have the opportunity to lead a dynamic marketing team while driving impactful strategies across multiple channels. Enjoy competitive compensation, private medical insurance, and a performance-based bonus, all within a supportive environment that values creativity and data-led decision making.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Digital Marketing: Growth & ROI Leader in Swindon
✨Tip Number 1
Network like a pro! Reach out to connections in the consumer healthcare space and let them know you're on the lookout for opportunities. Attend industry events or webinars to meet potential employers and showcase your expertise.
✨Tip Number 2
Show off your skills! Create a personal website or portfolio that highlights your digital marketing achievements, especially in SEO, PPC, and social media. This will give you an edge and demonstrate your hands-on experience.
✨Tip Number 3
Prepare for interviews by brushing up on data-driven decision-making. Be ready to discuss how you've used analytics to optimise campaigns and drive ROI in your previous roles. We want to see that you can back up your claims with solid examples!
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search and genuinely interested in joining our innovative team.
We think you need these skills to ace Head of Digital Marketing: Growth & ROI Leader in Swindon
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the job description. Highlight your experience in digital marketing, especially in consumer healthcare, and showcase your achievements in driving growth and ROI.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about digital marketing and how your skills align with our innovative culture. Don't forget to mention specific campaigns you've led!
Showcase Your Data Skills:Since we're all about data-driven decisions, make sure to include examples of how you've used data to optimise campaigns. Whether it's PPC, SEO, or email marketing, we want to see your analytical prowess!
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at Michael Page
✨Know Your Digital Marketing Inside Out
Make sure you brush up on the latest trends and tools in digital marketing, especially in SEO, PPC, and social media. Be ready to discuss specific campaigns you've led and how they drove growth and ROI.
✨Showcase Your Data-Driven Mindset
Prepare examples of how you've used data to optimise campaigns and improve performance. Highlight your analytical skills and be ready to discuss metrics that matter in digital marketing.
✨Demonstrate Leadership Skills
Since this role involves managing a small team, think about your leadership style. Be prepared to share experiences where you've mentored others or led a project to success, showcasing your communication and team-building skills.
✨Align with Company Values
Research the company’s wellness brands and their focus on preventative health. Show enthusiasm for their mission and how your innovative approach can contribute to their growth and brand development.
